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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS

  » (A CASE STUDY OF ENUGU TELEVISION (E.T.V)     ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integr...Continue Reading »

  Item Type: Project Material |  65 pages |  4,242 engagements | 

• 2. AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY

  » (A CASE STUDY OF YOYO PURE WATER ENUGU STATE)     ABSTRACT   This study focused on the impact of physical distribution policies on pure water.  A case study of Yoyo pure water.   To carry out the research work, some of the following objectives were set out.                        To determine if consumers are satisfied with the distribution policies adopted by Yoyo pure...Continue Reading »

  Item Type: Project Material |  65 pages |  4,422 engagements | 

• 3. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS (A ...

  »     ABSTRACT   The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: ·                    To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability. ·               ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,565 engagements | 

• 4. ASSESSMENT OF THE PRACTISE OF MARKETING CONCEPT IN BANKING INDUSTRIES IN NIGERIA

  »  (A CASE STUDY OF AFRIBANK NIG. PLC, ENUGU)       ABSTRACT   The purpose of this study is to find out the extent to which the banking industry practise marketing concept bearing in mind the poor quality of services rendered in our banks. In order to achieve a good result, the researcher decided to split the five distinct chapters, each with different objectives. Respondents were selected by m...Continue Reading »

  Item Type: Project Material |  65 pages |  4,599 engagements | 

• 5. ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIA GOODS

  »   (A CASE STUDY OF ENUGU METROPOLISE)     ABSTRACT This research work concentrate on the “Attitude of consumers towards the Nigeria made Goods” with particular note on Enugu metropolise. Some objective of the study includes               To know if Nigeria made goods are to help quality               To determine the attitude of consumers for made in Nigeria goo...Continue Reading »

  Item Type: Project Material |  65 pages |  5,874 engagements | 

• 6. CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA MALT BRANDS OF MALT ...

  » IN ENUGU URBAN     ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban.   The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,339 engagements | 

• 7. CONSUMER PREPARATION OF INSURANCE SERVICES IN NIGERIA

  » (A CASE OF STUDY OF UNIC INSURANCE, WARRI METROPOLIS IN DELTA STATE)     ABSTRACT   The basic aim of this study is to find out the lavses of consumers negative perception of insurance services and how it can be changed from negative sphere to positive sphere. Data were collected from two hundred and twenty four (224) consumers and customers of insurance companies in Warri. They were selected by...Continue Reading »

  Item Type: Project Material |  65 pages |  4,548 engagements | 

• 8. EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS

  » IN ENUGU STATE (A CASE STUDY OF ALPHA POULTRY EMENE IN ENUGU STATE)       ABSTRACT   This research work “” in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in Ujodo Local Government as well as its effective and efficiency marketing.           The research is set out to address the following is...Continue Reading »

  Item Type: Project Material |  65 pages |  4,751 engagements | 

• 9. A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF...

  »   (A CASE STUDY OF KINGMOS PAINT LTD)   ABSTRACT                                                       This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the   focal point of study. A descriptive research was conducted and a judgmental sa...Continue Reading »

  Item Type: Project Material |  89 pages |  5,765 engagements | 

• 10. THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL PRODUCTS

  »   (A CASE STUDY OF SETRACO NIGERIA PLC)   ABSTRACT This project title the Significance of product Quality on the Demand Industrial Product was carried out with Setraco Nigeria Plc as a Case Study. This study was expected to show the importance of product quality on demand, hence the objective of this research among other things was to examine and establish whether product quality is help to pro...Continue Reading »

  Item Type: Project Material |  67 pages |  4,827 engagements | 

• 11. CODE MIXING AND CODE SWITCHING AMONG MARKET WOMEN IN NIGERIA

  »   (A CASE STUDY OF ILORIN KWARA STATE)   CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Code switching and code mixing are popular characteristics in the speech pattern of the average bilingual in any human society the world over especially in the African society. The first contains the definition of concepts. It is in the second that the previous investigations of scholars on code switching ...Continue Reading »

  Item Type: Project Material |  68 pages |  9,209 engagements | 

• 12. IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION

  »   (A Case Study of Nestle Milo Nig Plc)     TABLE OF CONTENT Title Page                                                                                          i Certification                                                                 �...Continue Reading »

  Item Type: Project Material |  79 pages |  8,902 engagements | 

• 13. IMPACT OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET

  »   (A CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)   ABSTRACT This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that pr...Continue Reading »

  Item Type: Project Material |  65 pages |  7,658 engagements | 

• 14. IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUCT IN AN ORGANIZAT...

  »   (A CASE STUDY OF EMZOR)   ABSTRACT This project titled importance of distribution channels of the marketing of a project in an organization. Distribution is an important activity in the integrated supply – chain management of pharmaceutical products. Various people and entities are generally responsible for the handling, storage and distribution of such products. In some case, however, a per...Continue Reading »

  Item Type: Project Material |  50 pages |  6,851 engagements | 

• 15. THE IMPORTANCE OF MARKETING IN SERVICE ORGANIZATION

  »   (A CASE STUDY OF UBA BANK)   ABSTRACT This research work is aimed to describe the importance of marketing, one need not to look further than this quoted “marketing is everything and everything is marketing”. The statistical tools the researcher employed to ensure that proper analysis was done in the hypothesis tested by the researcher are; simple correlation analysis. The researcher also ...Continue Reading »

  Item Type: Project Material |  77 pages |  8,020 engagements | 

• 16. THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY

  » (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY)   Abstract This research study outlines the impact of marketing planning and control in manufacturing company carried out with Nigeria Bottling Company Plc, Benin City as a case study. It study the role and importance of marketing planning and control in the achievement of corporate objective. It is also intended to analyze some of the di...Continue Reading »

  Item Type: Project Material |  76 pages |  9,234 engagements | 

• 17. THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS

  »   (A CASE STUDY OF BENDEL SUPERMARKET, AUCHI)   ABSTRACT This research work titled the role of retailers in the distribution of consumer goods is to determine the crucial function of retailers. Also to determine the possibility of eliminating functions. Several research methods were used in gathering and analyzing data. But two main methods primary and secondary sources were used, books, journa...Continue Reading »

  Item Type: Project Material |  65 pages |  7,516 engagements | 

• 18. THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION IN EDO STATE

  »   (A CASE STUDY OF MR. BIGGS PLAZA, AUCHI)   Abstract The objective of this project include the examination of the importance of price in consumer purchase decision using Mr. Biggs Plaza as a case study. Other objective include how customers changes behaviour as a result of increase in price, information for this study was gotten from both primary and secondary source. This include questionnair...Continue Reading »

  Item Type: Project Material |  78 pages |  4,666 engagements | 

• 19. INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY ST...

  » ABSTRACTTelevision advertisement has over the years helped a great deal in the marketing of goods andservices. This research work is an analytical study of the influence of television advertisement onthe buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It explored thequestionnaire and interview approaches to gather relevant data. Chapter one defines thebackg...Continue Reading »

  Item Type: Project Material |  45 pages |  6,667 engagements | 

• 20. CUSTOMER RELATIONSHIP MARKETING PRACTICE AND PERFORMANCE

  » OF UNITY BANK PLC.   CHAPTER ONE INTRODUCTION 1.1      Background of the study  Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial institutions were not left out as they are seriously affected by the level of competition both locally and in...Continue Reading »

  Item Type: Project Material |  56 pages |  5,529 engagements | 

• 21. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDSUTRY

  » (A CASE STUDY OF GUINNESS NIGERIA PLC AND NIGERIA BREWERY PLC.)   ABSTRACT This study examined the effect of market segmentation on performance of brewery industry with the view of globalization throughout the world be it developed or developing economy, the supremacy being accord the free market system cannot be over emphasized, that is achieving economic efficiency which ultimately leads to eco...Continue Reading »

  Item Type: Project Material |  63 pages |  6,074 engagements | 

• 22. FFEECT OF FORWARD INTEGRATIONON MANUFACTURING INDUSTRY PERFORMANCE

  »       ABSTRACT The introduction of government export promotion policies in the development of the export business In Nigeria, which poses more or little threat do the export business in Nigeria. There are a lot of tasks ahead for the government of a country, but all the tasks are quite effective. The introduction of the export promotion policies will have to experience some restrictions through...Continue Reading »

  Item Type: Project Material |  30 pages |  4,603 engagements | 

• 23. ROLE OF CELEBRITY ADVERTISING IN CONSUMER BRAND LOYALTY

  » A STUDY OF MTN (GSM) USERS IN IKEJA L.G.A, LAGOS STATE   ABSTRACT The purpose of this study was to examine the role of Celebrity Advertising in Consumer brand loyalty. It was pertinent due to the prevalent use of celebrities (movie stars, comedians, musicians, footballers, fashion icons,etc) in recent times by GSM Telecommunications companies in Nigeria, considering the massive amount invested in...Continue Reading »

  Item Type: Project Material |  71 pages |  6,791 engagements | 

• 24. RELATIONSHIP SELLING: ITS EFFECTS ON SALESMAN PERFORMANCE IN SERVICE INDUSTRY

  »           TABLE OF CONTENTS PAGES Title Page                                                                                                                               i Certification Page                                        �...Continue Reading »

  Item Type: Project Material |  129 pages |  4,943 engagements | 

• 25. PROMOTIONAL STRATEGIES AS TOOL FOR IMPROVING MARKETING MANAGEMENT IN NIGERIA

  » {A CASE STUDY OF NIGER INSURANCE PLC}   TABLE OF CONTENTS TITLE PAGE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENT LIST OF TABLES   CHAPTER ONE      INTRODUCTION 1.1       General Description of the Study 1.2       Statement of Problem 1.3       Aim and Objective of Study 1.4       Significance of the Study 1.5       Research Hypotheses 1.6       Res...Continue Reading »

  Item Type: Project Material |  71 pages |  6,117 engagements |