AUDIENCE PERCEPTION OF COMMERCIALS ON OSBC AND NTA
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 3,768 times
Delivery: Within 24 hoursAbstract
The study examined Audience Perception of Commercials on Osun State Broadcasting Corporation (OSBC) and Nigerian Television Authority (NTA) Osogbo. Television commercials influence buying decision of audience in purchasing products and services. The audio-visual potential of television makes it the most influential media for commercial because see is believing especially a demonstrative product or service. The research used persuasive theory to explain the objective of the research. Cross-sectional survey research method was adopted while questionnaire was used as research instrument. 150 respondents were drawn from Osogbo the state capital using probability sampling technique. Findings show that commercials on TV influences people more than in any other medium of advertising. It was recommended that government agents saddled with the responsibility of regulating what goes into air in the Nigeria mass media should stop the advertisement of product and services that can dangerous to human health without minding final benefits and other gains particularly alcoholic products Tobaccos among other toxic product on Nigeria television.
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
ASSESSING THE ROLE OF MEDIA CAMPAIGNS IN IMPROVING SOLID WASTE MANAGEMENT PRACTICES IN RURAL AREAS O...
CHAPTER ONE INTRODUCTION Background of the Study Waste is a mixture of different types of wasted items that are not equal in composition. However, acc...More »
Item Type: Project Material | 54 pages | 410 engagements |
- 2.
AN ASSESSMENT OF THE PRESS FREEDOM INFORMATION BILL IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the study A key component of democratic countries is press freedom, which guarantees that the populace is...More »
Item Type: Project Material | 54 pages | 1,598 engagements |
- 3.
AN EVALUATION OF THE INFLUENCE OF FACEBOOK ON THE LIFESTYLE OF THE STUDENTS OF AMBROSE ALLI UNIVERSI...
CHAPTER ONE INTRODUCTION Background of the Study The use of social media is already widespread in all situations, but until targeted study efforts,...More »
Item Type: Project Material | 54 pages | 1,859 engagements |
- 4.
INVESTIGATING THE ROLE OF THE MEDIA IN PROMOTING ORAL HEALTHCARE PRACTICES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Worldwide, the media has a vital influence that impacts public health behaviours around the sp...More »
Item Type: Project Material | 54 pages | 1,146 engagements |
- 5.
ASSESSMENT OF SKILLS ACQUISITION VIA SOCIAL MEDIA AMONG UNDERGRADUATES
CHAPTER ONE INTRODUCTION Background of the study Globally tertiary education is an instrument of for economic and human development. As a result th...More »
Item Type: Project Material | 54 pages | 1,224 engagements |
- 6.
AN EXAMINATION OF THE ROLE OF TECHNOLOGY IN SHAPING SOCIAL INTERACTION AMONG YOUTHS IN YENEGOA METRO...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Globally, the age of technology has brought humanity a period of remarkable technological advance...More »
Item Type: Project Material | 54 pages | 1,167 engagements |