Home » Mass Communication » EFFECT OF FOREIGN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF NIGERIA

EFFECT OF FOREIGN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF NIGERIA

Sold By: Joe Project Store | Item Type: Project Material | Report this?  |  Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 4,876 times

INSTANT PROJECT MATERIAL DOWNLOAD

ABSTRACT

This study probes the effect which foreign TV has on the cultural values of the Nigeria youths particularly students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among student of Osun State Polytechnic, Iree is significantly associated with their perception of western culture and exposure to western Tv programmes. The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory, cultivation theory and cultural imperialism theory. Questionnaire was designed to collect data by using of survey research method, while respondents were selected using multi-stage sampling technique to draw. The data collected were analysed and interpreted using descriptive statistics (frequency percentage and tables). Finings show that many of the respondents spend 4-10 hours watching television programmes and larger percentage of the respondents watch television programmes daily with the highest of them enjoy drama programmes, also, many of the respondents still prefer local television stations than foreign television stations because local stations full of local materials, it enhances local ideas and improves cultural values of Nigeria. The paper recommends that the media managers and practitioners as gate-keepers must develop a Nigerian cultural inclination and consciousness that will allow for the production of programmes reflecting the Nigerian idiom, develop its own television rhetoric and creative ability.

This material content is developed to serve as a GUIDE for students to conduct academic research
Find What You Want By Category:
Assignments
Business Plans
e-Books
Journals
Project Materials
Proposals
Seminar Reports
Term Papers

DOWNLOAD THIS PROJECT MATERIAL NOW!

Advertise Here

For advertisement, call 08168958821

Not what you were looking for? Perform a search

What's your project topic?

Comment on Facebook:

See More Mass Communication Final Year Research Project Topics & Materials In PDF & Doc | iproject

More Project Material Departments