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Mass Communication Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE ROLE OF SOCIAL MEDIA IN CURBING THE SPREAD OF EBOLA VIRUS

  » Abstract The research examines the role of social media in curbing the spread of ebola virus using Facebook users who are students of University of Lagos. It is observed that in this era of Information and Communication Technology, social media especially facebook, and twitter have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magaz...Continue Reading »

  Item Type: Project Material |  65 pages |  3,540 engagements | 

• 2. THE IMPACT OF SOCIAL MEDIA ON MODERN JOURNALISM PRACTICES IN NIGERIA WITH A FOCU...

  » ABSTRACT The aim of this study was to determine the impact of social media on modern journalism practices in Nigerian with a focus on journalists within Lagos metropolis. As the inception of information communication technology such as the internet has made it possible to find out about events without actually being there. Journalists can report news across the world over the internet. Throughout ...Continue Reading »

  Item Type: Project Material |  65 pages |  5,229 engagements | 

• 3. SOCIAL MEDIA AS EMERGING TOOLS FOR POLITICAL PARTICIPATION IN NIGERIA

  » Abstract The study examined the influence of social media as emerging tool for political participation in Nigeria with a study of 2015 Presidential Election. The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobili...Continue Reading »

  Item Type: Project Material |  65 pages |  5,590 engagements | 

• 4. PERCEIVED ROLE OF ENTERTAINMENT TELEVISION IN SHAPING SOCIAL BEHAVIOUR OF TEENAG...

  » ABSTRACT Television has evolved into a potent force to be reckoned with in the transmission of social values and norms in a civilised society. Moreover, there are TV stations that have emerged with specialised programming in entertainment, called entertainment television. The study, which this paper represents, sought to find out the frequency of teenagers’ exposure to entertainment TV; the kind...Continue Reading »

  Item Type: Project Material |  65 pages |  3,848 engagements | 

• 5. NEWSPAPER READERSHIP AMONG YOUTH

  » ABSTRACT Newspapers according to Onwubiko [2005] have been accorded a great deal of importance in the transmission of governmental policy, priority changes and even interesting changes. Newspapers are noted as regular source of primary and up to date information. Like other habits, the habit of reading in an individual develops during the course of time [Sharma, 2005]. Reading in all its variety i...Continue Reading »

  Item Type: Project Material |  65 pages |  4,255 engagements | 

• 6. INVESTIGATION OF TV PROGRAMME CONTENT AND AUDIENCE PREFERENCE

  » ABSTRACT   The objective of any advertiser is not only to communicate messages about his products/services to the target audience but also to receive favorable response. The realization of this objective will depend primarily on the preference of the audience, their types of programmes and the view patronage level. Advertiser is ready to invest on any medium that reaches a wider audience. Viewers...Continue Reading »

  Item Type: Project Material |  65 pages |  3,531 engagements | 

• 7. INTERNET USE FOR EXTENSION COMMUNICATION AMONG AGRICULTURAL RESEARCH INSTITUTES ...

  » ABSTRACT This, study was conducted to assess Internet use for extension communication among the agricultural research institutes and farmers in the north west. Two agricultural research institutes in the North West zone of Nigeria were selected for the study namely: National Animal Production Research Institute (NAPRI) and Institute of Agricultural Research (IAR). An investigation using a survey r...Continue Reading »

  Item Type: Project Material |  67 pages |  4,201 engagements | 

• 8. INTERNET RISK COMMUNICATION AND SKIN LIGHTENER AN ASSESSMENT OF NIGERIA FEMALE U...

  » Internet risk communication and skin lighteners are the practice of communicating health information, such as in public health campaigns and health education, to the masses (Beato, Ricardo & Jana, 2010). The purpose of disseminating health information is to influence personal health choices by improving health literacy. Effective health communication must be tailored for the audience and the situa...Continue Reading »

  Item Type: Project Material |  65 pages |  3,702 engagements | 

• 9. HEALTH RISK AND COSMETOLOGY INFORMATION

  » ABSTRACT Cosmetics, also known as makeup or make up, are care substances used to enhance the appearance or odour of the human body. They are generally mixtures of chemical compounds, some being derived from natural sources (such as coconut oil) and many being synthetics (Günther Schneider, Sven Gohla, Jörg Schreibe,2005). Whether it’s for putting on a show or just to play dress up, we...Continue Reading »

  Item Type: Project Material |  65 pages |  4,645 engagements | 

• 10. HEALTH IMPLICATIONS ON THE CONTINUOUS INDULGENCE IN THE USE OF COSMETOLOGY PRODU...

  » ABSTRACT Cosmetology is derived from Greek word; κοσμητικός, kosmētikos, meaning “beautifying” (Merriam Webster Online Dictionary, 2006) and  λογία,  logia) is the study and application of  beauty treatment.  A branch of specialty includes hairstyling, skincare, cosmetic, manicures/pedicures, and electrology. A cosmetologist is someone who is an expert in the c...Continue Reading »

  Item Type: Project Material |  65 pages |  4,168 engagements | 

• 11. EXPOSURE AND USE OF SOCIAL NETWORKING SITES AMONG UNIVERSITY STUDENTS

  » ABSTRACT A social networking site is a platform use in building social networks or social relations among people who, for example, share interests, activities, backgrounds or real life connections. It is a service which consists of a representation of each user (often a profile), his social links, and a variety of additional services. Social networking is also a web based service that allows indiv...Continue Reading »

  Item Type: Project Material |  65 pages |  3,482 engagements | 

• 12. CREDIBILITY OF ONLINE SHOPPING: AN ASSESSMENT OF CITIZENS PERCEPTION OF PAY ON D...

  » ABSTRACT The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. More importantly the Internet has added a new dimension to the traditional method of retail shopping (Fragale& Heath, 2014). subsequently, consumers are rapidly adopting Internet shopping and shopping malls are becoming popular than ever before(Kiousis, 201...Continue Reading »

  Item Type: Project Material |  65 pages |  4,361 engagements | 

• 13. AUDIENCE PERCEPTION OF THE ROLE OF WOMEN IN ADVERTISEMENTS

  » ABSTRACT Ever since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different roles depending on the cartoon and caption used. Cartoon for many is for entertainment and funny graphics. One of the major reasons for using cartoon in newspapers is to set agenda on current issue or matter which may neither be expressed by news and fea...Continue Reading »

  Item Type: Project Material |  65 pages |  3,658 engagements | 

• 14. AUDIENCE PERCEPTION OF THE ROLE OF SPORT JOURNALISM IN SPORT DEVELOPMENT IN NIGE...

  » ABSTRACT If there is anything that has given Nigeria  the brightest positive image in the eyes of the international community within the past five decades, it is sports. Of all the sports that the nation has participated in on the global scene, three tower high above all others in terms of the glory they have brought the country. They are football, athletics and boxing, in that order. In athleti...Continue Reading »

  Item Type: Project Material |  65 pages |  3,835 engagements | 

• 15. AUDIENCE PERCEPTION OF THE INFLUENCE OF AFRICAN COMMUNICATION CHANNEL IN DISSEMI...

  » ABSTRACT The role of traditional  media communication have been very significant in rural development since the turn of this century, and with the advent of new media, the forms and ways of communication have become more specialized. Every human society has developed its traditional modes and channels of communication which characterize its existence, organization and development. These communic...Continue Reading »

  Item Type: Project Material |  65 pages |  3,605 engagements | 

• 16. AUDIENCE PERCEPTION OF OBSTRUCTIVE ADVERTISEMENT IN SUPER STORY

  » ABSTRACT Television advertising has traditionally been purchased on the basis of programme audience measures. These metrics are used both to select the programmes in which to advertise and to negotiate the rates for huge sums of money in advertising spending. While measures of the programme audience are appropriate for marketers considering branded entertainment (i.e., product placement), programm...Continue Reading »

  Item Type: Project Material |  65 pages |  3,506 engagements | 

• 17. ATTITUDE OF FEMALE MASS COMMUNICATION STUDENT TOWARD JOURNALISM AS A CAREER

  » ABSTRACT There is an increasing number of female journalism students in training institutions in Europe and Asia and Africa (Frohlich 2004; Creedon 1993; Kosicki & Becker 1992; Peterson 1988). However, it has been observed that there is a disproportionate number of practicing female journalists who graduate from these programmes (Jurkowitz 2003). The number of female students graduating from journ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,505 engagements | 

• 18. ASSESSMENT OF NEWSPAPER READERSHIP AMONG ADOLESCENCE

  » ABSTRACT In the early 1990’s, newspaper communication technologies was introduced to the public   as online newspaper (Peter & Valkenburg, 2009). Many authors, such as Dr. Norman Nie of Stanford University, predicted that these forms of technology would negatively impact on undergraduates social lives, and reduce their sense of well being (Peter & Valkenburg, 2009).. It was also assumed that ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,466 engagements | 

• 19. ASSESSMENT OF GROUP COMMUNICATION CAMPAIGN ON MIDWIFE SERVICE SCHEME AGAINST CHI...

  » ABSTRACT Nigeria ranks among the nations with the highest mortality rates in the world going by the cur rent maternal mortality ratio (MMR) of 630/100,000 live births. The utilisation of maternal health services is known to be associated with improved and maternal health outcomes among women. In order to encourage the use of health services by women in various communities, the most prominent commu...Continue Reading »

  Item Type: Project Material |  65 pages |  3,505 engagements | 

• 20. AN EVALUATION OF RADIO PROGRAMMES AS A TOOL FOR EMPOWERING NURSING MOTHERS IN TH...

  » ABSTRACT This study is an attempt to shed light on the role of radio programmes as a tool for empowering nursing mothers in the fight against infant mortality in Kaduna state. The study adopted the method of triangulation that include content analysis, survey method of questionnaires, participatory observation and interview to achieve its objectives. Radio as a blind medium of mass communication i...Continue Reading »

  Item Type: Project Material |  65 pages |  3,797 engagements | 

• 21. AN ASSESSMENT OF AUDIENCE PERCEPTION OF COMMERCIAL BREAK

  » ABSTRACT Effective advertising requires an understanding of the target audience and their relationship with the brand. However, advertisements are worthless to advertisers unless the consumer toward whom the advertisement is directed pays attention to it. Existing literature suggests that slotting commercial at moments when a consumer is fully involved with the content of the programme is strategi...Continue Reading »

  Item Type: Project Material |  65 pages |  3,419 engagements | 

• 22. A SURVEY RESEARCH ON THE VIEWERSHIP OF SILVERBIRD (STV) STATION BY THE POPULACE

  » ABSTRACT Silverbird television was established in 1980 by Ben Murray Bruce (Chairman) and his major aim was to provide family entertainment and relaxation. The first major breakthrough by the firm in media and entertainment was in 1997 (silverbird Group, 2008) when transformations where made to the existing style of radio broadcast in Nigeria with the introduction of Rhythm Fm. This invention did ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,050 engagements | 

• 23. A STUDY OF TELEVISION PROGRAMME CONTENT AND AUDIENCE PREFERENCE

  » ABSTRACT The Nigerian Television Authority also known as NTA was inaugurated in 1977 and is the government owned body in charge of television broadcasting in the country. NTA claims to run the biggest television network in Africa with stations in several parts of Nigeria. Formerly known as Nigerian Television (NTV), the network began with a takeover of regional television stations in 1976 by the t...Continue Reading »

  Item Type: Project Material |  65 pages |  3,759 engagements | 

• 24. PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS

  » Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that very often they clicked like, share, comment and view...Continue Reading »

  Item Type: Project Material |  65 pages |  6,684 engagements | 

• 25. INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION AMONG UNDERGRADUATES

  » Abstract In this era of Information and communication technology, social media especially blog, YouTube, facebook, Whatsapp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The research investigated...Continue Reading »

  Item Type: Project Material |  65 pages |  4,840 engagements |