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Project topics and materials on "Assessment of new product development"

• 1. NEW PRODUCT DEVELOPMENT TEST MARKETING PROSPECT AND CHALLENGES

  » CHAPTER ONE INTRODUCTION 1.0   BACKGROUND OF THE STUDY         New products play several roles for he organization, they help maintain growth and thereby protect the interests of investors, employees, suppliers of the organization. New products help keep the firm competitive in a changing market (Patrick, 1997). The consequence of product development have a direct impact on competitiven...Continue Reading »

  Item Type: Project Material |  50 pages |  5,507 engagements |