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Project topics and materials on "Assessment of sales promotion"

• 1. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS

  » ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7 up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates ...Continue Reading »

  Item Type: Project Material |  50 pages |  7,461 engagements | 

• 2. SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER...

  » ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customer satisfaction in the table water industry. However, to achieve the goal of the study, the survey research design was used to study the organization where 70 questionnaires were administered...Continue Reading »

  Item Type: Project Material |  50 pages |  5,709 engagements |