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Project topics and materials on "behavioural responses"

• 1. AN INVESTIGATION OF ONLINE DISPLAY ADVERTISING AND ITS EFFECT ON CONSUMER BEHAVI...

  » CHAPTER ONE INTRODUCTION   1.1 Background of study Because of its unrivaled reach, targeting, information richness, and interactivity, the internet has earned a special place as a preferred medium of choice in modern advertising since its inception (McCoy et al., 2012; Nihel, 2013; Liu & Mattila, 2017). More importantly, the massive increase in the number of internet users and the amount of time ...Continue Reading »

  Item Type: Project Material |  55 pages |  2,645 engagements |