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Project topics and materials on "branding and rebranding"

• 1. THE IMPACT OF BRAND IMAGE AND REBRANDING ON CUSTOMERS’ PURCHASING DECISION IN ...

  »   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the research based study,by Gitman in 2008, brand image is defined distinctly. The image is seen as part of the process at one moment, but it is also linked with sensations at other times, and it is also understood as the information distributed by the organization at other times. Because brands compete with one another, businesses must re...Continue Reading »

  Item Type: Project Material |  54 pages |  3,174 engagements |