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Project topics and materials on "Consumer"

• 1. THE EFFECTIVENESS OF MARKETING CONCEPT ON BUYER’S BEHAVOIUR OF CONSUMER PRODUC...

  » CHAPTER ONE 1.0 INTRODUCTIONIn today’s business world, it in recognized that business organization in based on generating profit both in the short run and long run. The aim of such business organization can be best achieved by adopting marketing concept orientation.Since business organization, the business activities; identifying the idea of principle being of marketing in their business activit...Continue Reading »

  Item Type: Project Material |  50 pages |  4,409 engagements | 

• 2. PROMOTIONAL TOOLS AND CONSUMER PREFERENCE

  » CHAPTER ONE 1.0 INTRODUCTIONIn performing marketing function, promotional activities can not be over emphasized. Promotion as one of the marketing mix can not be undermined because of the functional and benefit that could be derived from it. After producing a product, the new product as to get to the final consumer who may not be aware of the existence of such new product.The next task or job for ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,938 engagements | 

• 3. A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OI...

  » ABSTRACT This research work is based on a comparative analysis of consumer’s attitude towards different brands of motor oil lubricant products. The major objective of this study is to compare the attitude of consumers towards different brands of motor oil lubricant product. To identify factors influencing consumer preference of a particular brand of motor oil lubricant product. To compare consum...Continue Reading »

  Item Type: Project Material |  50 pages |  4,621 engagements | 

• 4. ASSESSMENT OF EFFECTIVE MARKETING STRATEGY AND CONSUMER PURCHASING BEHAVIOUR IN...

  » ASSESSMENT OF EFFECTIVE MARKETING STRATEGY AND CONSUMER PURCHASING BEHAVIOUR  IN E MARKETING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The arrival of new information and communication technologies has increased the complexity of competition in today's world; thus, the competitive aspects of the use of new technologies are essential for local and international businesses in order to gain a...Continue Reading »

  Item Type: Project Material |  59 pages |  2,832 engagements | 

• 5. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE.

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study  Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online  marketing...Continue Reading »

  Item Type: Project Material |  56 pages |  29 engagements | 

• 6. THE INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR IN THE GHANAI...

  » CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Celebrity endorsement is defined as "a conventional marketing instrument used by marketers to communicate brand images and information to consumers" (Martey, 2014). It makes use of celebrity endorsers. A celebrity endorser, according to McCracken (1989), is "any individual who enjoys public perception and uses this perception on behalf of a cons...Continue Reading »

  Item Type: Project Material |  59 pages |  3,562 engagements | 

• 7. FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STU...

  » FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STUDY OF DE UNITED INDUSTRIES LTD MAKERS OF INDOMIE NOODLES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is the means of informing as well as influencing the general public to buy a product or services through visual or oral messages. A product or service is advertised to create awareness in the minds ...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 8. IMPACT OF ADVERTISING ON CONSUMER BUYING HABIT

  » IMPACT OF ADVERTISING ON CONSUMER BUYING HABIT CHAPTER ONE INTRODUCTION Background Of The Study Advertising is used to reach a wide market to induce consumer behaviours. However, advertising consist of non personal form of communication conducted through paid media under clear sponsorship. Also advertising can be said to consist of all paid activities in presenting openly sponsored message regardi...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 9. IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER PURCHASING BEHAVIOR

  » IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER PURCHASING BEHAVIOR CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY         Numerous price strategies can be seen everywhere in the modern society. Whenever we turn on the TV, look through a newspaper, or listen to the radio advertisements, different price strategies immediately jump into our sight. These include the mailboxes, t...Continue Reading »

  Item Type: Project Material |  53 pages |  0 engagements | 

• 10. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE

  » IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE CHAPTER ONE INTRODUCTION 1.1 Background of the study Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 11. IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY

  » IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Promotion is an important aspect of marketing activity which has created a lot of impact through the use of some incentives, mostly designed to stimulate quicker or greater purchase of particulars products and services by consumer. In today’s marketing, organization are concerned o...Continue Reading »

  Item Type: Project Material |  59 pages |  0 engagements | 

• 12. INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT

  » INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT CHAPTER ONE INTRODUCTION 1.1  Background of the Study Etymologically the word Advertising is derived from the Latin word advert ere which means to draw attention. It‟s all about drawing a person‟s attention to buy a product or seek for services. This is why scholars like Hark and O‟ Connor in Eluwa, (1999), define ad...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 13. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE

  » INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE CHAPTER ONE INTRODUCITON 1.1  BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging to the production department. However modern marketing managers regard packaging as a supplementary promotional tool fo...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 14. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT

  » THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT   CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospective target market. Advertis...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 15. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT

  » THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT   CHAPTER ONE INTRODUCTION   1.1   BACKGROUND OF THE STUDY The term “marketing” originated from the ideas of market. To the ordinary man in the streets, market is a fixed place where buyer and sellers meet to transact business. To the economist a market refers to all buyers and sellers who transact for a goods or serv...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements | 

• 16. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY

  » THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a truism that no business organization can survive in today’s competitive and adverse economy without effective marketing of its goods and services. Now, it...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 17. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

  » THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 Background to the study All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the ...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements |