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Project topics and materials on "Consumer purchase behaviour"

• 1. MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

  » CHAPTER ONE 1.8       INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the most dynamic complicated and challenging function of business. Ma...Continue Reading »

  Item Type: Project Material |  50 pages |  4,744 engagements | 

• 2. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

  » CHAPTER ONE 1.8       INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the most dynamic complicated and challenging function of business. Ma...Continue Reading »

  Item Type: Project Material |  50 pages |  7,501 engagements |