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Project topics and materials on "Consumer satisfaction"

• 1. THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMERS’ SATISFACTION

  » CHAPTER ONE 1.0     INTRODUCTION 1.1   BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming more sophisticated than before especially in this new economy (Kotler 2002).  That is why  banks  today must take this as a case to...Continue Reading »

  Item Type: Project Material |  50 pages |  5,943 engagements | 

• 2. IMPACT OF CO-CREATION OF CUSTOMERS/CONSUMER RETENTION AND SATISFACTION

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is an obvious fact that every organization tends to move to a position where customer satisfaction is given a favourable consideration. In other words, customer satisfaction is a construct that must be met optimally for efficient and effective achievement of stated objectives, and for smooth continuation of business. Customer satisfaction is ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,156 engagements | 

• 3. MARKETING PRACTICES AND CONSUMER SATISFACTION IN HOSPITALITY INDUSTRY

  » CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY           Customer satisfaction is a business philosophy which tends to the creation of value for customers, anticipating and managing their expectations, and demonstrating ability and responsibility to satisfy their needs. Quality of service and customer satisfaction is critical factors for success of any business (Gronoos, 1990;...Continue Reading »

  Item Type: Project Material |  50 pages |  8,812 engagements |