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Project topics and materials on "Customer relationship management"

  • 1. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF KFC PRODUCTS

    » CHAPTER ONE   INTRODUCTION   1.1    Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for the consumer, making the price affordable as well as interact with the customers using a friendly language (Fozia, Shiamwama and Otiso, 2014). This is pertinent because the hig...Continue Reading »

    Item Type: Project Material |  50 pages |  4,872 engagements | 

  • 2. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON-CONSUMER CUSTOMER BUYING BEHA...

    » IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON CONSUMER CUSTOMER BUYING BEHAVIOR   CHAPTER ONE INTRODUCTION 1.1 Background to the Study All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organizations aim to satisfy the customers but they attempt to do this more efficiently and effectively t...Continue Reading »

    Item Type: Project Material |  57 pages |  0 engagements | 

  • 3. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE ORGANIZATION PERFORMANCE

    » IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE ORGANIZATION PERFORMANCE CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Traditionally, `many organizations were structured around their products and service’. Emphasis was on the delivery of a good mist of the 4Ps – product, price, place and promotion. The focus was on exchange, once this was achieved, organizations were sure to r...Continue Reading »

    Item Type: Project Material |  52 pages |  0 engagements | 

  • 4. THE ROLE OF CUSTOMER RELATIONSHIP IN OFFICE TECHNOLOGY MANAGEMENT (OTM)

    » THE ROLE OF CUSTOMER RELATIONSHIP IN OFFICE TECHNOLOGY MANAGEMENT (OTM)   CHAPTER ONE GENERAL INTRODUCTION 1.0 INTRODUCTION This chapter gives an introduction to Customer Relationship Management practices and how it is practiced amongst Office technology and management in Nigeria. It highlights the research objectives, relevance of the research, and scope of the study and the rationale for the st...Continue Reading »

    Item Type: Project Material |  50 pages |  0 engagements | 

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