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Project topics and materials on "Effectiveness of online marketing"

• 1. THE IMPACT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTE...

  » CHAPTER ONE INTRODUCTION   1.1       BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements and position themselves to take advantage of global changes in business activities. Businesses both large and small need information to succeed in today's rapid changing environment, they need to be able to process data and use information effect...Continue Reading »

  Item Type: Project Material |  50 pages |  10,067 engagements | 

• 2. IMPACT OF ONLINE MARKETING ON SMALL AND MEDIUM ENTERPRISES

  » ABSTRACT This study investigated the impact of online marketing on small and medium enterprises in Lagos metropolis. A descriptive quantitative survey research design was adopted in the study. The population of the research was all the Small and Medium Enterprises in Lagos metropolis which are using online marketing applications and own internet website which is estimated to be 395 units. Out of 3...Continue Reading »

  Item Type: Project Material |  50 pages |  5,742 engagements |