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Project topics and materials on "Evaluation of advertising"

• 1. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTES

  » CHAPTER ONE 1.0    INTRODUCTION 1.1    BACKGROUND TO THE STUDY Advertising of brands of toothpaste in Nigeria media reveal that there are many brands currently in the market. They also show that there is serious competition in the toothpaste sub sector of the economy.             A quick scan of two daily newspaper revealed that the following       are currently competiti...Continue Reading »

  Item Type: Project Material |  50 pages |  6,246 engagements | 

• 2. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE

  » ABSTRACT This project is titled the effect of advertising on the sales of toothpaste using herbal toothpaste as a case study. The objective is to examine the problem the researcher will provide solution and also find out if there are other problem that are not discovered by toothpaste producing companies or adverting agency, the researcher also revel various definition of advertising type and obje...Continue Reading »

  Item Type: Project Material |  50 pages |  6,657 engagements | 

• 3. ROLE OF ADVERTISING IN THE SALES OF NIGERIA MADE GOODS

  » Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed by Uyi Technical Company have been able to use advertising to meet some of its basic marketing goals such as creating enough awareness and stimulating demand through the arousal of the right appeal to ensure believability, acceptance and reliability of the products. The research was ...Continue Reading »

  Item Type: Project Material |  50 pages |  6,831 engagements | 

• 4. IMPACT OF ADVERTISING ON THE PURCHASE OF ETISALAT RECHARGE CARDS

  » ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. Information were gathered through primary and secondary sources. The analysis and test were carried out in reliable statistical techniques such as frequency distribution table and the use of a chi square, null hypothesis, alternate hypothesis a...Continue Reading »

  Item Type: Project Material |  50 pages |  6,033 engagements | 

• 5. IMPACT OF ADVERTISING ON THE SERVICES OF FAST FOOD INDUSTRY

  » ABSTRACT This work is on the impact of advertising on the services of fast food industry using Mr. Biggs as a point of reference. Service quality and customer loyalty in business to business setting are vital in achieving business success. The main scope of the work is to give an insight on advertising creativity. The findings show that, indeed, advertising creativity has a huge impact on services...Continue Reading »

  Item Type: Project Material |  50 pages |  10,114 engagements | 

• 6. A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE

  » CHAPTER ONE INTRODUCTION   1.0  BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a firms is...Continue Reading »

  Item Type: Project Material |  50 pages |  5,890 engagements | 

• 7. THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH

  » ABSTRACT The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing or context of message exposure and inability to choose right media were problems. The researcher used survey research design; the sources data used in this study consist of the staff of ...Continue Reading »

  Item Type: Project Material |  50 pages |  6,006 engagements | 

• 8. THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL B...

  » ABSTRACT In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it attractively and making it readily available to the target customers they must communicate it to the target audience for them to succeed. This research work has therefore been made to appraise the influence of advertising and personal selling on new products of commercial ...Continue Reading »

  Item Type: Project Material |  50 pages |  6,290 engagements |