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Project topics and materials on "Evaluation of branding"

• 1. THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR

  » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior. Diamond Bank Plc began as a p...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 2. THE EFFECT OF BRANDING ON PRODUCT MARKETING

  » ABSTRACT The project work is designed to give insight to the effect of branding on product marketing.  This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising effectiveness.  This is because it is branding that distinguishes similar products of different ma...Continue Reading »

  Item Type: Project Material |  50 pages |  17,991 engagements |