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Project topics and materials on "Evaluation of marketing"

• 1. THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION

  » ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at  Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some useful services to customer. Most organizations...Continue Reading »

  Item Type: Project Material |  50 pages |  5,575 engagements | 

• 2. AN EVALUATION OF MARKETING OF TERM ASSURANCE IN NIGERIA

  » ABSTRACT   A close look at the Nigeria insurance market indicate that the sale and purchase of term, assurance policy is declining.  And this decline was assumed an unpro portinate dimension since the Nigerian’s independence in 1969, hence it calls for urgent attention.   This research therefore is intended to provide empirically both the conceptual and operational views of what term assuranc...Continue Reading »

  Item Type: Project Material |  50 pages |  6,148 engagements | 

• 3. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA

  » ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small scale business.   Also the study was focused on analyzing and assessing the marketing activities of small scale business, with a special reference on Aqua Rapha (Go...Continue Reading »

  Item Type: Project Material |  50 pages |  8 engagements |