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Project topics and materials on "Evaluation of strategic marketing"

• 1. STRATEGIC MARKETING OF BANKING SERVICES IN NIGERIA

  » ABSTRACT   The proliferation of banks in Nigerian economy resulted in cutthroat competition among banks, the phenomena in informed the decision to probe into how banks market their financial services. In other words, the focus of this work is to find out the marketing strategies adopted by banks to create awareness of their products. To customers, it also sought to know the importance of marketin...Continue Reading »

  Item Type: Project Material |  50 pages |  5,605 engagements | 

• 2. EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS

  » CHAPTER ONE BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With much increase in the level of customer awareness in response to their needs and wants or satisfaction, firms should also discuss their old market...Continue Reading »

  Item Type: Project Material |  50 pages |  5,282 engagements | 

• 3. IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS

  » ABSTRACT   The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine whether the use of strategic marketing strategies enable banks to achieve financial intermediation objectives.To find out the strateg...Continue Reading »

  Item Type: Project Material |  50 pages |  5,040 engagements |