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Project topics and materials on "Impact of marketing"

• 1. EFFECT OF MARKETING STRATEGY

  » Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioural change on a short term or permanent basis. The American Marketing Association most recently defined Marketing as "the activity, set of institut...Continue Reading »

  Item Type: Project Material |  50 pages |  5,833 engagements | 

• 2. THE IMPACT OF MARKETING ON AGRICULTURAL DEVELOPMENT IN A DEVELOPING COUNTRY

  » CHAPTER ONE   INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is confronted with problems urban drift in the economy. These like inflation unemployment, rural probl...Continue Reading »

  Item Type: Project Material |  50 pages |  5,359 engagements | 

• 3. ROLE OF MARKETING IN NIGERIA BANKING SECTOR

  » CHAPTER ONE 1.1   BACKGROUND OF THE STUDY         Financial institutions plays a significant role in the economy of every country in the world.         They offer a large and ever expanding number of products and services to the public and private sector such as long and short term loans, annuities, saving accounts, mortgages financial advice and other financial services.    ...Continue Reading »

  Item Type: Project Material |  50 pages |  15,182 engagements | 

• 4. AN EVALUATION OF MARKETING OF TERM ASSURANCE IN NIGERIA

  » ABSTRACT   A close look at the Nigeria insurance market indicate that the sale and purchase of term, assurance policy is declining.  And this decline was assumed an unpro portinate dimension since the Nigerian’s independence in 1969, hence it calls for urgent attention.   This research therefore is intended to provide empirically both the conceptual and operational views of what term assuranc...Continue Reading »

  Item Type: Project Material |  50 pages |  6,148 engagements | 

• 5. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA

  » ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small scale business.   Also the study was focused on analyzing and assessing the marketing activities of small scale business, with a special reference on Aqua Rapha (Go...Continue Reading »

  Item Type: Project Material |  50 pages |  8 engagements | 

• 6. THE ROLES OF MIDDLEMEN IN THE MARKETING OF PADDY RICE

  » ABSTRACT The study assessed the role of middlemen in the marketing of paddy rice in Kwande Local Government Area of Benue state. Simple random technique was used to select respondents. 140 copies of questionnaire were administered with the aim of reaching out to 70 rice farmers and 70 middlemen in the four major markets of study area. Frequency distribution, percentage, ranking, mean, the matrices...Continue Reading »

  Item Type: Project Material |  50 pages |  9,027 engagements |