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Project topics and materials on "Impact of marketing strategy"

• 1. MARKETING STRATEGY IN THE HOTEL INDUSTRY

  » CHAPTER ONE 1.1   INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.  The Hotel Industry comprises of three industries which are: ·        Companies involved in constructing, deve...Continue Reading »

  Item Type: Project Material |  50 pages |  7,018 engagements | 

• 2. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

  » CHAPTER ONE 1.8       INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the most dynamic complicated and challenging function of business. Ma...Continue Reading »

  Item Type: Project Material |  50 pages |  7,688 engagements | 

• 3. MARKETING STRATEGY FOR AIRLINES

  » ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter one give insight into the purpose of the study. Literatures were reviewed in chapter two in order to expantia...Continue Reading »

  Item Type: Project Material |  50 pages |  5,853 engagements |