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Project topics and materials on "Impact of relationship marketing"

  • 1. RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE

    » ABSTRACT   An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers.   The research work took a critical look into this statement from a relationship marketing perspective as a necessary tool for organizational performance.   In doing so, the existing system in the industry shall be examined to ascertain the problem there in...Continue Reading »

    Item Type: Project Material |  50 pages |  10,503 engagements | 

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