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Project topics and materials on "market research"

• 1. AN EXAMINATION OF THE IMPACT OF TECHNOLOGY AND DIGITIZATION ON MARKET RESEARCH I...

  » CHAPTER ONE INTRODUCTION 1.1 Background Of the Study According to a 2020 global research assessment of the global business climate led by Kantar TNS, a leading research firm, the insights engine was the most important feature a firm needs to continue good business growth (Redlich Amiray, & Higginbottom 2014). An insights engine is a company's gathering of market and consumer intelligence that is a...Continue Reading »

  Item Type: Project Material |  53 pages |  2,672 engagements |