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Project topics and materials on "Market segmentation"

• 1. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDUSTRY

  » ABSTRACT This research project examine the effects of market segmentation on performance of brewery industry with special reference to Guinness Nigeria Plc. And Nigerian Breweries Plc. The research design took both an inferential and a descriptive approach.  A sample size of One hundred was drawn from the population. A hundred questionnaires were distributed randomly to stratified groups among th...Continue Reading »

  Item Type: Project Material |  50 pages |  4,643 engagements | 

• 2. MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE

  » ABSTRACT   This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main objective of this study is to determine ...Continue Reading »

  Item Type: Project Material |  50 pages |  6,262 engagements |