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Project topics and materials on "Marketing planning"

• 1. THE SIGNIFICANCE OF MARKETING PLANNING IN A BUSINESS ORGANIZATION

  » ABSTRACT This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using questionnaires, secondary data consisted of published materials such as articles, textbooks and journal. Data were analyzed using simple percentages formula. From the study it was discovered that marketing planning is necessary in the area of product de...Continue Reading »

  Item Type: Project Material |  50 pages |  4,882 engagements | 

• 2. EFFECT OF MARKETING PLANNING ON THE PERFORMANCE OF SERVICE ORGANIZATION

  » ABSTRACT This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some of the difficulties encountered in the course of carry out marketing planning the research methods used for data collection were mainly questionnaires and personal interview which are both primary sources, in addition to these research was the second...Continue Reading »

  Item Type: Project Material |  50 pages |  7,285 engagements | 

• 3. MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA

  » ABSTRACT       Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Uniliver Plc Aba). In this research, we...Continue Reading »

  Item Type: Project Material |  50 pages |  5,427 engagements |