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• 1. ADVERTISING MESSAGES AND BRAND LOYALTY IN NIGERIA: A COMPARATIVE ANALYSIS OF ZEN...

  »   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Several studies have examined the influence of advertising messages on brand loyalty (Baktor, Boric and Paunović, 2017). Advertising messages can be transferred to the target audience through the respective advertising media. A wide array of media is used for advertising messages. Each medium has its diverse benefits, restriction...Continue Reading »

  Item Type: Project Material |  53 pages |  2,388 engagements |