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Project topics and materials on "Product differentiation"

• 1. PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRO...

  » ABSTRACT   The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of the consumers so it become so important that the segmenting differentiating product for easy identi...Continue Reading »

  Item Type: Project Material |  50 pages |  4,865 engagements | 

• 2. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

  » THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE CHAPTER  ONE 1.0              INTRODUCTION The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of wee...Continue Reading »

  Item Type: Project Material |  56 pages |  107 engagements |