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Project topics and materials on "Relevance of consumer perception"

• 1. EFFECTS OF CONSUMER PERCEPTION ON THE DEMAND FOR LIFE INSURANCE PRODUCTS

  » CHAPTER ONE INTRODUCTION 1.0   BACKGROUND TO THE STUDY: Life insurance companies are financial intermediaries that bring together the surplus spending unit (insured) and the deficit spending unit (insurer) for the purpose of the insurer protecting the financial interest of the beneficiary in the event of the demise of the insured (Impavido and Musalem, 2000). In this process life insurance comp...Continue Reading »

  Item Type: Project Material |  50 pages |  7,376 engagements |