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Project topics and materials on "Relevance of marketing activities"

• 1. THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND PROFITABILITY IN ...

  » ABSTRACT Deposit mobilization and profitability are the twins of management which make the subject matter of this research work to cut across virtually all management functions and their application in the banking industry. The research paper also highlighted the benefit of efficient marketing activities on deposit mobilization in the banking industry. The research paper analyzed in details the pr...Continue Reading »

  Item Type: Project Material |  50 pages |  5,687 engagements |