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Project topics and materials on "Relevance of packaging"

• 1. THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

  » ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product and thereby enabling the organisation to achieve i...Continue Reading »

  Item Type: Project Material |  50 pages |  5,086 engagements | 

• 2. THE IMPORTANCE OF PACKAGING AS A TOOL FOR IMPLEMENTING A COMPANY MARKETING PROGR...

  » ABSTRACT   The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved such as packaging, promotion, pricing, planning e. t. c packaging as one of the business activities has contributed to business growth through aiding in product promotion, protection, segmentation, convenience (handy), economy etc. Most products would have been difficult...Continue Reading »

  Item Type: Project Material |  50 pages |  5,177 engagements | 

• 3. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT

  » ABSTRACT This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservative purpose. The objectives of the firms market value and how packaging affects the marketing power of a product. Data ...Continue Reading »

  Item Type: Project Material |  50 pages |  8,044 engagements | 

• 4. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

  » ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary source of data collection was used in gathering data ...Continue Reading »

  Item Type: Project Material |  50 pages |  10,027 engagements | 

• 5. PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF CONSUMER GOODS

  » ABSTRACT This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as a case study. Data gathering were merely primary including personal interview and questionnaire ot management and staff of NASCO company. Percentage was used to analyze the data collected. The research was guided by three hypotheses formulated which was tested using the chi squa...Continue Reading »

  Item Type: Project Material |  50 pages |  5,599 engagements | 

• 6. THE EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT

  » ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging on the firm‘s market value and how packaging affec...Continue Reading »

  Item Type: Project Material |  50 pages |  6,484 engagements | 

• 7. THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA

  » ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study, statement of the problems, purpose of study research quest...Continue Reading »

  Item Type: Project Material |  50 pages |  6,768 engagements |