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Project topics and materials on "Relevance of profitability"

• 1. THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND PROFITABILITY IN ...

  » ABSTRACT Deposit mobilization and profitability are the twins of management which make the subject matter of this research work to cut across virtually all management functions and their application in the banking industry. The research paper also highlighted the benefit of efficient marketing activities on deposit mobilization in the banking industry. The research paper analyzed in details the pr...Continue Reading »

  Item Type: Project Material |  50 pages |  5,604 engagements | 

• 2. THE IMPORTANCE OF PROMOTION AS A COMPONENT IN THE MARKETING MIX ELEMENT ON PROFI...

  » ABSTRACT This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service organization (IJBA BANK in particular). This research work identifies the problems of promotion andattempt solutions to such problem and reviews relevant literature on promotion. In formation were collected using primary and secondary data sources. The main objective of t...Continue Reading »

  Item Type: Project Material |  50 pages |  4,910 engagements |