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Project topics and materials on "The evaluation of advertising"

• 1. THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIO...

  » ABSTRACT             This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour  (A case Study of First Bank of Nigeria PLC., Okpara Avenue Enugu). examined some of the factors that helps change the attitude or behaviours of customers when they are faced with a new or an old existing product. The literature review was basically on theoretical...Continue Reading »

  Item Type: Project Material |  50 pages |  4,642 engagements |