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1. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM ...
» ABSTRACT The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis. The study made use of primary data via the administration of a questionn...Continue Reading »
Item Type: Project Material | 50 pages | 6,061 engagements | Source: Marketing Projects & Research Materials
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2. BRAND PERSONALITY AND CUSTOMER LOYALTY
» ABSTRACT The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case. More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University. The study consist of consumers in Babcock University, illishan, the sample frame of the study was made up of consumers of of...Continue Reading »
Item Type: Project Material | 50 pages | 5,216 engagements | Source: Marketing Projects & Research Materials
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3. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSI...
» CHAPTER ONE INTRODUCTION Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals (AMA, American Marketing Association).Personal selling is part of the promotional mix, and the role which it plays in a firm can easily be seen from it...Continue Reading »
Item Type: Project Material | 50 pages | 5,064 engagements | Source: Marketing Projects & Research Materials
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4. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA
» ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social media. It had the specific objectives of examinin...Continue Reading »
Item Type: Project Material | 50 pages | 5,388 engagements | Source: Marketing Projects & Research Materials
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5. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBI...
» ABSTRACT This research examined the effect of public relations on customers’ preference for Global System for Mobile Communications (GSM) services: a case study of MTN Nigeria Plc, Calabar. The study was conducted to provide empirical evidence on the relationship between public relations and customers’ preference for GSM services in order to assist MTN Nigeria Plc to gain customers’ pr...Continue Reading »
Item Type: Project Material | 50 pages | 4,442 engagements | Source: Marketing Projects & Research Materials
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6. EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS
» ABSTRACT This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of packaging on consumer buying choice in order to assist dealers of consumer goods better understand consumer buying behavior and use that knowledge to influence customer patronage. It...Continue Reading »
Item Type: Project Material | 50 pages | 5,224 engagements | Source: Marketing Projects & Research Materials
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7. THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE
» ABSTRACT The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtaine...Continue Reading »
Item Type: Project Material | 50 pages | 7,024 engagements | Source: Marketing Projects & Research Materials
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8. THE EFFECT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR
» ABSTRACT The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students. The study employed the survey design and the purposive sampling technique to select 450 students across all faculties. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of d...Continue Reading »
Item Type: Project Material | 50 pages | 4,717 engagements | Source: Marketing Projects & Research Materials
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9. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOO...
» ABSTRACT The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos. The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to the fact that there were many variables to be measured at the point in time. The research used the structured questionna...Continue Reading »
Item Type: Project Material | 50 pages | 4,380 engagements | Source: Marketing Projects & Research Materials
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10. AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX...
» ABSTRACT This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television advertisement? How do audiences perceive the use of female model in Lux Soap? What is the extent to which...Continue Reading »
Item Type: Project Material | 50 pages | 4,930 engagements | Source: Marketing Projects & Research Materials
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11. THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION
» ABSTRACT The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in three commercial banks in Lagos State Nigeria. The study explored the ways in which customer satisfaction can be achieved with the use of customer relationship management. The study adopted the descriptive survey research design. The data for the research wa...Continue Reading »
Item Type: Project Material | 50 pages | 6,991 engagements | Source: Marketing Projects & Research Materials
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12. THE EFFECT OF ACCOUNTING TECHNIQUES ON SMALL BUSINESS PERFORMANCES
» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY The Small and medium scale enterprises sector has been recognized worldwide for its role in economic advancement through ways various like; wealth generation, employment creation, and poverty reduction (Kithae, Gakure, & Munyao, 2012). Small and medium scale enterprises are a fundamental part of the economic fabr...Continue Reading »
Item Type: Project Material | 50 pages | 11,744 engagements | Source: Accounting Projects & Research Materials
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13. ROLE OF ACCOUNTING INFORMATION ON SMALL AND MEDIUM SCALE BUSINESS IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Accounting information is a part and parcel of today’s life which is necessary to understand the accurate financial situation of the organization and used as the basis of making strategic decisions. Accounting plays a critical role in the success or failure of contemporary business institutions. Accountinginfo...Continue Reading »
Item Type: Project Material | 50 pages | 11,354 engagements | Source: Accounting Projects & Research Materials
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14. IMPACT OF BUDGET REFORMS ON BUDGET IMPLEMENTATION IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY According to Abdullahi (2007), a government budget is a political and administrative instruments by which the executive and legislative bodies endeavour to allocate scarce resources among the various organs of government either at state levels or federal level. It is basically a tool for selecting a particular mix of public and p...Continue Reading »
Item Type: Project Material | 50 pages | 8,912 engagements | Source: Accounting Projects & Research Materials
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15. IMPACT OF ACCOUNTING INFORMATION ON THE DECISION MAKING PROCESS OF AN ORGANIZATI...
» CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDY At independence, Nigeria joined the committee of nation with the hope for a better tomorrow. We were able to feed ourselves and were of course almost self sufficient. Subsequently our hopes seemed unattainable. We seem to be going deeper and deeper into the woods. The consensus is that it has been bad for Nigeria. Due to the adverse economic co...Continue Reading »
Item Type: Project Material | 50 pages | 9,375 engagements | Source: Accounting Projects & Research Materials
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16. FINANCIAL ACCOUNTING INFORMATION AS AN AID TO MANAGEMENT DECISION MAKING
» INTRODUCTION 1.1 BACKGROUND OF THE STUDY The attainment of this objective necessarily requires both the identification as well as the disclosure of an adequate amount of information considered relevant by the users. Financial accounting information therefore, is the information derived from the financial accounting report. The essence of this in...Continue Reading »
Item Type: Project Material | 50 pages | 8,610 engagements | Source: Accounting Projects & Research Materials
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17. THE EFFECT OF COST ACCOUNTING TECHNIQUES ON PERFORMANCE OF SMES
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The business environment has become intensively dynamic and increasingly unpredictable in recent decades and,correspondingly, managing company has become more demanding. Cost Accounting is a task of collecting, analyzing, summarizing and evaluating various alternative courses of action. Its goal is to advise the management ...Continue Reading »
Item Type: Project Material | 50 pages | 8,489 engagements | Source: Accounting Projects & Research Materials
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18. ASSESSMENT OF AUDIT EXPECTATION GAP IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY As the stakeholders become dissatisfied with the work of the audit profession, their confidence in audited financial statements will erode with time if nothing is done to remedy the situation. Best, Buckby and Tan (2001) claim that society’s trust is the ‘heart beat of a profession’. Hence, if such trust disappears or is eroded...Continue Reading »
Item Type: Project Material | 50 pages | 6,505 engagements | Source: Accounting Projects & Research Materials
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19. ASSESSMENT OF ACCOUNTING PERSONNEL IN SELECTED SMALL AND MEDIUM ENTERPRISES
» ABSTRACT The objective of this research study is to assess accounting personnel in selected small and medium enterprises in Edo State, Staffing is one of the most important functions of management. It is an aspect of human resource management that include finding sufficient number of people who will take up employment in the business enterprise and selecting from the number of those who woul...Continue Reading »
Item Type: Project Material | 50 pages | 6,214 engagements | Source: Accounting Projects & Research Materials
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20. THE SIGNIFICANCE OF ACCOUNTING STANDARD (SAS) IN THE PREPARATION OF FINANCIAL ST...
» ABSTRACT Research project examined the significance of accounting standard (SAS) in the preparation of financial statement with special reference to Guinness Nig Plc, Lagos. The most common report from external use are the financial statement included in the annual report to shareholders (owners) and potential investors. These financial statement are prepared to confirm with generally acc...Continue Reading »
Item Type: Project Material | 50 pages | 10,795 engagements | Source: Accounting Projects & Research Materials
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21. THE ROLE OF INTERNAL AUDITORS ON THE EFFECTIVENESS OF INTERNAL CONTROL SYSTEM
» ABSTRACT There is high record of business failure in the entire world today. This problem has ruined the economy of some country (both developed and developing) and is still eating deep in some till now. In most cases, business failure is usually traced to the non functionality or the internal control system (lCS) put in place by the business management due to the absence/failure or the defi...Continue Reading »
Item Type: Project Material | 50 pages | 8,352 engagements | Source: Accounting Projects & Research Materials
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22. THE ROLE OF FINANCIAL INSTITUTION IN THE DEVELOPMENT OF NIGERIA ECONOMY
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY A financial institution can be defined as any institution which portfolios of assets consist largely of claims rather than inventory, plant and equipment. Financial institution serves as intermediaries in the financial markets. However, since emphasis will be placed in banking sector as a financial institution. It wil...Continue Reading »
Item Type: Project Material | 50 pages | 12,584 engagements | Source: Accounting Projects & Research Materials
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23. THE ROLE OF FINANCIAL CONTROL IN THE PUBLIC SECTOR
» ABSTRACT The research topic on “The Role Of Financial Control In The Public Sector, a case study of ministry of finance, Alausa Lagos State” The chapters reveal the creation of Public sectoring Nigeria, source of income and revenue in Public sector and the topic also reveal the financial management operation system in Nigerian. Many problems are ascribed to the cause of managing a public...Continue Reading »
Item Type: Project Material | 50 pages | 9,790 engagements | Source: Accounting Projects & Research Materials
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24. THE ROLE OF COST ACCOUNTING TECHNIQUES IN ACHIEVING EFFECTIVE COST CONTROL IN TH...
» ABSTRACT This research report was carried out to ascertain whether traditional costing techniques (standard, marginal and absorption costing) are still relevant for today’s demand and greater cost accuracy. Managers and Accounting are confused about which of these techniques will enhance effective cost control and effective management decision. Several literatures were reviewed and the pro...Continue Reading »
Item Type: Project Material | 50 pages | 8,315 engagements | Source: Accounting Projects & Research Materials
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25. THE ROLE OF COMMERCIAL BANKS IN THE DEVELOPMENT OF MONEY AND CAPITAL MARKET IN N...
» ABSTRACT The study examined the role of commercial banks towards the development of money and capital market in Nigeria. A total for five management staff from seven (7) banks making about thirty (30) respondents were sampled and published data were collected from central bank of Nigeria (C.B.N) and the Stock Exchange in Lagos. The result revealed that a positive and significant relationship...Continue Reading »
Item Type: Project Material | 50 pages | 6,720 engagements | Source: Accounting Projects & Research Materials