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1. COMMUNICATION: THE KEY IN EFFECTIVE PUBLIC RELATION
» CHAPTER ONE 1.1 INTRODUCTION Nolte (1974), one of the legendary public relation consultant and other said, “That are two requirements for success in the field of public relations. First, the person must have an agreeable, likeable personality.” Secondly the person must be able to communicate. The most charming personable, friendly person in the world will be a complete failure if he...Continue Reading »
Item Type: Project Material | 50 pages | 7,199 engagements | Source: Mass Communication Projects & Research Materials
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2. WESTERN CULTURE AND THE YORUBA ETHICS: A PHILOSOPHICAL ANALYSIS
» ABSTRACT This essay is written in partial fulfillment of the department of Philosophy’s requirement for the award of the Bachelor’s of Arts Degree of the Ambrose Alli University, Ekpoma. In this essay, we have tried to discuss some of the Yoruba ethics Influenced by the Western Culture. What we have just done in this essay is to take some...Continue Reading »
Item Type: Project Material | 50 pages | 5,022 engagements | Source: Mass Communication Projects & Research Materials
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3. INFLUENCE OF TELEVISION VIEWING ON YOUNG ADULT’S DEVIANT BEHAVIOUR
» Abstract The study seeks to establish the influence of Television viewing on young adult’s deviant behaviour. The sociological approach was employed to examine the influence of television viewing on young adult’s anti social behaviour specifically in two selected secondary schools in Lagos Mainland Local Government Area . Four research questions were raised and three hypotheses tested for t...Continue Reading »
Item Type: Project Material | 50 pages | 5,663 engagements | Source: Mass Communication Projects & Research Materials
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4. THE INFLUENCE OF TELEVISION VIEWING ON YOUNG ADULT’S DEVIANT BEHAVIOUR
» Abstract The study seeks to establish the influence of Television viewing on young adult’s deviant behaviour. The sociological approach was employed to examine the influence of television viewing on young adult’s anti social behaviour specifically in two selected secondary schools in Lagos Mainland Local Government Area . Four research questions were raised and three hypotheses tested for t...Continue Reading »
Item Type: Project Material | 50 pages | 5,287 engagements | Source: Mass Communication Projects & Research Materials
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5. AUDIENCE PERCEPTION OF DIGITAL TELEVISION ON MUSICAL PROGRAMMES ON DSTV
» ABSTRACT This study seeks to discover audience perception of musical programmes on DSTV, aims at understanding reasons on choice and taste of preferences for such musical programmes aired on DSTV and their derivable benefits to its audience. This study adopts the survey research design. It samples perception and opinions of residents in Lagos metropolis. It analyzed and gives a detail report on th...Continue Reading »
Item Type: Project Material | 50 pages | 5,952 engagements | Source: Mass Communication Projects & Research Materials
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6. ASSESSMENT OF EFFECT OF THE MEDIA ON PERFORMANCE OF ISLAMIC STUDIES STUDENTS IN ...
» ABSTRACT Understanding toddy’s digital kids and how they learn has profound implications not only for how teachers teach digital students, but also, and perhaps more importantly for how their teachers reach them. Today’s youth are much more media centric than previous generations. These students will need ability to cope with change and accept innovation and their skills in using media resourc...Continue Reading »
Item Type: Project Material | 50 pages | 5,282 engagements | Source: Mass Communication Projects & Research Materials
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7. AN ASSESSMENT OF MASS MEDIA AVAILABILITY AND LEVEL OF USAGE IN THE TEACHING AND ...
» ABSTRACT This research was carried out to assess mass media availability and level of usage in the teaching and learning of Government in Lagos State schools. The research design for this study was descriptive survey and it employed the used of two questionnaires: Teachers Questionnaire on Availability and Level of Usage of Mass Media (TQALMM) and Students’ Questionnaire on Availability and Leve...Continue Reading »
Item Type: Project Material | 50 pages | 4,982 engagements | Source: Mass Communication Projects & Research Materials
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8. THE RELATIONSHIP BETWEEN TELEVISION VIEWING AND AGGRESSIVE BEHAVIOUR
» ABSTRACT The study examined the relationship between television aggressive behaviour and students academic performance in selected secondary schools in Mainland Local Government Area of Lagos State. Some relevant and related literatures were reviewed in this study under sub headings. The research survey was used in the assessment of respondents’ opinions. The questionnaire was used to collect vi...Continue Reading »
Item Type: Project Material | 50 pages | 5,307 engagements | Source: Mass Communication Projects & Research Materials
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9. SEMANTIC AND LEXIS USED IN THE SELECTED HOUSEHOLD ADVERTS AIRED IN TELEVISION ME...
» CHAPTER ONE 1.1 BACKGROUND TO THE STUDY The study of language, which constitutes the underlying platform for this research work, is one concept which has defied all forms of easy definition as is done in all other concepts of life. The use of language is what distinguishes man from the monkey, the baboon, the ape and other higher animals; hence it is purely human. Language is the one ...Continue Reading »
Item Type: Project Material | 50 pages | 5,807 engagements | Source: Mass Communication Projects & Research Materials
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10. USAGE OF NEWS PICTURES IN NEWSPAPER
» ABSTRACT This study is about photojournalism with focus on the use of News pictures in Nigerian Newspapers. Photojournalism is an important arm of Journalism that uses images to tell stories and report events. Thus, photojournalists interpret events and communicate news worthy messages through their photographs published in the newspaper. The research method applied in this study is content ...Continue Reading »
Item Type: Project Material | 50 pages | 18,846 engagements | Source: Mass Communication Projects & Research Materials
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11. NEWSPAPER COVERAGE OF NIGERIA 2015 GENERAL ELECTION
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY “...Mass media are often referred to as the fourth estate of realm because of the power they wield and the oversight function they exercise. The print media as a major player in democratic governance and development has been recognized since the late 17th century, and remains a fundamental principle of modern day democratic theory and practice esp...Continue Reading »
Item Type: Project Material | 50 pages | 5,346 engagements | Source: Mass Communication Projects & Research Materials
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12. TELEVISION AS A TOOL FOR MOULDING PUBLIC OPINION
» ABSTRACT This project was undertaken to analyze "television as a tool for moulding public opinion, a case study of mainland local government Lagos State. The research aimed to study the television as one of the engines that propel, mould and influence public opinion for its continuity and realization through: Informing, entertaining and persuading. Television is a powerful tool for moulding public...Continue Reading »
Item Type: Project Material | 50 pages | 6,773 engagements | Source: Mass Communication Projects & Research Materials
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13. AN EVALUATION OF ROLE OF THE MEDIA AND NATIONAL SECURITY IN NIGERIA
» ABSTRACT Chapter one This chapter is a window to this project. It would discuss the background to study, statement of problem, objective of study, and significance of study. The chapter would raise some research questions, discuss the research methodology, scope and limitation of study and review the relevant literatures that were used. Chapter Two will discuss the general or basic functions of ...Continue Reading »
Item Type: Project Material | 50 pages | 9,494 engagements | Source: Mass Communication Projects & Research Materials
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14. AN APPRAISAL OF MARKETING MIX APPLICATION IN RETAIL BUSINESSES
» ABSTRACT This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the retail Business and to what extent. In order to effectively and efficiently carryout an appraisal of marketing mix application in retail industry that would be a reflection of the entire retail business in Auchi town, some selected retail business w...Continue Reading »
Item Type: Project Material | 50 pages | 7,034 engagements | Source: Marketing Projects & Research Materials
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15. THE EFFECT OF ADVERTISING ON A COMPANY’S PRODUCT
» ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing this project resort has been made to primary source of data collection furthermore questionnaires were administered in the organizational approached for data from the study it wa...Continue Reading »
Item Type: Project Material | 50 pages | 9,597 engagements | Source: Marketing Projects & Research Materials
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16. EFFECT OF MARKETING PLANNING ON THE PERFORMANCE OF SERVICE ORGANIZATION
» ABSTRACT This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some of the difficulties encountered in the course of carry out marketing planning the research methods used for data collection were mainly questionnaires and personal interview which are both primary sources, in addition to these research was the second...Continue Reading »
Item Type: Project Material | 50 pages | 8,113 engagements | Source: Marketing Projects & Research Materials
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17. THE EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT
» ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging on the firm‘s market value and how packaging affec...Continue Reading »
Item Type: Project Material | 50 pages | 7,505 engagements | Source: Marketing Projects & Research Materials
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18. GOING BEYOND JUST ADVERTISING AND ITS IMPACT TO SALES TURNOVER OF A COMPANY
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is any paid form of non personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observe that for any promotional activity to be called advertisement it must be paid for. In the real sense it is the...Continue Reading »
Item Type: Project Material | 50 pages | 6,899 engagements | Source: Marketing Projects & Research Materials
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19. IMPACT OF ADVERTISING ON THE PURCHASE OF ETISALAT RECHARGE CARDS
» ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. Information were gathered through primary and secondary sources. The analysis and test were carried out in reliable statistical techniques such as frequency distribution table and the use of a chi square, null hypothesis, alternate hypothesis a...Continue Reading »
Item Type: Project Material | 50 pages | 6,874 engagements | Source: Marketing Projects & Research Materials
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20. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS
» ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7 up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates ...Continue Reading »
Item Type: Project Material | 50 pages | 8,299 engagements | Source: Marketing Projects & Research Materials
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21. IMPORTANCE OF PRODUCT LIFE CYCLE IN MARKETING ORGANIZATION
» ABSTRACT The importance of the product life cycle in marketing cannot be over emphasized. The rate of product failure in marketing is alarming amount 50% of products introduce failed and the one major contributing factor is the introduction of the product at a wrong time. When the product that has the prospect of success is introduced at a point of market saturation, it is bound. This project i...Continue Reading »
Item Type: Project Material | 50 pages | 6,365 engagements | Source: Marketing Projects & Research Materials
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22. INFLUENCE OF ADVERTISEMENT IN CONSUMER’S BUYING BEHAVIOUR
» ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in sale? This study has attempted to carry out a comprehensive analysis of the influence of advertising on consumer buying behavior using Coca Cola (coke) advertisement as a case study. This study was primarily designed to evaluate the...Continue Reading »
Item Type: Project Material | 50 pages | 6,682 engagements | Source: Marketing Projects & Research Materials
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23. INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT
» ABSTRACT This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly focused on whether effective pricing policy rely more on the estimate of likely demand than knowledge of lost in order to make a logical profit planning decision in a manufacturing company...Continue Reading »
Item Type: Project Material | 50 pages | 7,707 engagements | Source: Marketing Projects & Research Materials
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24. MARKETING OF PETROLEUM PRODUCTS
» ABSTRACT This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among others are to examine if petroleum products in Benin depot are adequately to be distributed to sales outlet, and if favourism and corruption affect the distribution of these products. To resolve these contention issues, data were collected throu...Continue Reading »
Item Type: Project Material | 50 pages | 6,703 engagements | Source: Marketing Projects & Research Materials
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25. MARKETING STRATEGIES AS A TECHNIQUE FOR PROFIT MAXIMIZATION IN MANUFACTURING ENT...
» ABSTRACT This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nigeria Plc, Benin City). Many firms do not deem it fit to develop marketing strategies for manufacturing enterprise there by resulting in many products failures in the market. In view of this, the act of undertaking this research is to examine how marketin...Continue Reading »
Item Type: Project Material | 50 pages | 6,633 engagements | Source: Marketing Projects & Research Materials