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1. ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT
» Abstract The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in film advertisement using Crawford University students as case study. It was observed that for any organization either profit making or non profit making to succeed in this competitive society, the need for extra ordinary advertising approach, strategies and tactics need not to...Continue Reading »
Item Type: Project Material | 65 pages | 4,685 engagements | Source: Mass Communication Projects & Research Materials
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2. AUDIENCE PERCEPTION OF RIVERS STATE RADIO LOCAL NEWS PROGRAMME AS A TOOL FOR RUR...
» Abstract The primary aim of the research was to examine audience perception of Rivers State radio local news programme on Gokana local government. People as a communication being always anxious to get date news on local, state, national and international. In fact, news is the reason why many buy radio or listen to radio activities just because everyone wants to be informed, educated and enlighte...Continue Reading »
Item Type: Project Material | 65 pages | 4,952 engagements | Source: Mass Communication Projects & Research Materials
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3. COMPARATIVE STUDY OF THE PERFORMANCE OF GOVERNMENT OWNED AND PRIVATELY OWNED BRO...
» Abstract Since the emergency of broadcast media in Nigeria, it has been a tool in the hand of government, whether the government at the central, regional or state level with the core objective to serve the power that be rather than checkmating the government and serve as the voice of the voiceless. Government used it as its megaphone, extension of their ministry of information and propaganda machi...Continue Reading »
Item Type: Project Material | 65 pages | 4,343 engagements | Source: Mass Communication Projects & Research Materials
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4. AUDIENCE PERCEPTION OF AFRICA INDEPENDENT TELEVISION (AIT) COVERAGE OF POLITICAL...
» Abstract The research examines audience perception on coverage of political news of Africa Independent Television (AIT) in Lagos metropolis Lagos state with the view to know the impact of television in reporting political activities. The research is anchored on Agenda Setting Theory, Democratic Participant and Social Responsibility Theories. Cross sectional survey research was adopted while the da...Continue Reading »
Item Type: Project Material | 65 pages | 4,369 engagements | Source: Mass Communication Projects & Research Materials
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5. BROADCASTING MEDIA AS A TOOL FOR SOCIAL CHANGE AMONG RESIDENTS
» Abstract Sustenance of culture, value, norms, and other forms of socialisation is a core to human society and one of the easiest and effective ways to achieve it through mass media involvement. Mass media particularly radio and television has been a major agent of socialization and tools for social changes especially now that people depend on message from mass media. The research therefore, ai...Continue Reading »
Item Type: Project Material | 65 pages | 5,482 engagements | Source: Mass Communication Projects & Research Materials
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6. CHALLENGES AND PROSPECTS OF MEDIA PRACTICES UNDER DEMOCRATIC SYSTEM
» Abstract Normative theory seeks to locate media structure and performance within the milieu in which it operates i.e press always take on the form and colouration of the social and political structure within which it operates. In short, the political structure of a country determines the form and colouration of the press. The research however aims at examining the challenges and prospects of media...Continue Reading »
Item Type: Project Material | 65 pages | 5,047 engagements | Source: Mass Communication Projects & Research Materials
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7. COMPARATIVE ANALYSIS OF PERFORMANCE OF GOVERNMENT AND PRIVATELY OWNED BROADCASTI...
» Abstract The research comparatively analyzes the performance of government owned and privately owned broadcasting media organization with a study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted as the research method while the instrument of data collection was the questionnaire. The sample size was drawn using the stratified sampling technique. Two hypoth...Continue Reading »
Item Type: Project Material | 65 pages | 4,271 engagements | Source: Mass Communication Projects & Research Materials
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8. COMPARATIVE ANALYSIS OF VIEWERSHIP PREFERENCE OF FOREIGN AND LOCAL TELEVISION ST...
» Abstract The research analyzed viewership preferences of foreign and local television station among Nigerian youths. Foreign television stations transmit foreign/western cultures across national borders to other developing countries like Nigeria. The paper is anchored on cultural imperialism, media imperialism and globalization theories. Survey research method was used with 120 copies of questionn...Continue Reading »
Item Type: Project Material | 65 pages | 5,546 engagements | Source: Mass Communication Projects & Research Materials
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9. CHALLENGES AND PROSPECTS OF MEDIA PRACTICES UNDER MILITARY REGIME
» Abstract The research examined the challenges and prospects of media practices under Military Regime: An Appraisal of Ibrahim Babangida Regime (1985 –1993). It is obvious that there are legal and social problems that have continued to restrain the Nigerian journalists from adequate and effective news reporting. These laws are meant to dictate to journalists what they should and should not publi...Continue Reading »
Item Type: Project Material | 65 pages | 4,685 engagements | Source: Mass Communication Projects & Research Materials
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10. IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA
» AbstractThe media has been a machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing to sell products and services via mass media which can later translate such promotion into building brand loyalty among consumers. However, this research was conc...Continue Reading »
Item Type: Project Material | 65 pages | 5,529 engagements | Source: Mass Communication Projects & Research Materials
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11. INFLUENCE OF HYPO TELEVISION ADVERTISING ON STUDENTS’ CHOICE OF BLEACH
» Abstract The study examines the influence of hypo television advertising on students’ choice of bleach (A case study of University of Uyo students). The audiovisual nature of television placed it at edge in terms of effective advertising message delivery when compared with other media. People cultivate and get influenced by what they watch on television consciously or unconsciously because it mi...Continue Reading »
Item Type: Project Material | 65 pages | 5,109 engagements | Source: Mass Communication Projects & Research Materials
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12. BROADCASTING MEDIA AS MEANS OF DISSEMINATING AGRICULTURAL INFORMATION
» Abstract The research apprises broadcast media as means of disseminating agricultural information to the farmers in Obokun Local Government area of Osun State. In a country like Nigeria, Malaysia and India, where literacy level is low, the choice of communication media is of vital importance. In this regard the television and radio are significant, as they transfer modern agricultural technology...Continue Reading »
Item Type: Project Material | 65 pages | 5,243 engagements | Source: Mass Communication Projects & Research Materials
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13. COMMUNITY RADIO BROADCASTING AND AGRICULTURAL DEVELOPMENT
» Abstract The research is thrust to examine community radio broadcasting and agricultural development of Obosi town in Anambra State. Findings show that the success of agricultural development in rural community largely depends on the nature and extent of use of mass media in mobilization of people for development. The planners in developing countries realize that the development of agriculture cou...Continue Reading »
Item Type: Project Material | 65 pages | 5,463 engagements | Source: Mass Communication Projects & Research Materials
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14. INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONS SUSTAINABILITY
» ABSTRACT The research focuses on corporate social responsibility in Nigeria’s telecommunication sector (A case study of Globacom Nigeria Limited, Enugu). Survey research method was used and the sample size was ninety two and it was determined using the Taro Yamane formula. The research used both the primary and secondary sources of data in the course of study. The primary data were collected thr...Continue Reading »
Item Type: Project Material | 65 pages | 4,286 engagements | Source: Mass Communication Projects & Research Materials
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15. DRAMA AS AN EFFECTIVE TOOL IN PREVENTING THE SPREAD OF EBOLA VIRUS
» Abstract Drama otherwise known as movie has been part and parcel of our society and is one of the instruments for national mobilization, education and development because of its communication strength and simplicity, no wonder it was employed at the emergency of ebola virus in Port Harcourt. The core objective of the research is to study the effectiveness of drama in preventing the spread of ebol...Continue Reading »
Item Type: Project Material | 65 pages | 4,531 engagements | Source: Mass Communication Projects & Research Materials
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16. CONTRIBUTIONS OF BROADCAST MEDIA IN CURBING EBOLA VIRUS IN NIGERIA
» Abstract The research examines the contributions of broadcast media in curbing the spread of Ebola virus in Nigeria and particularly in Lagos and other cities. It was established that one of the means used to contained ebola when it first reported in Nigeria was through communication particularly broadcast media through various sensitization and enlightenment programmes and news, this helps to deb...Continue Reading »
Item Type: Project Material | 65 pages | 4,266 engagements | Source: Mass Communication Projects & Research Materials
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17. PARTICIPATION OF WOMEN IN COOPERATIVE IN NIGERIA
» PARTICIPATION OF WOMEN IN COOPERATIVE IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the study Contemporary world economic order shows that women have become critical in the affairs of any nation especially in economic and national development process, either in the formal or informal sector, urban or rural areas. The participation of women in the economic life of a country l...Continue Reading »
Item Type: Project Material | 59 pages | 9,484 engagements | Source: Political Science Projects & Research Materials
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18. EFFECTS OF OWNERSHIP POLICY IN THE EDITORIAL CONTENTS OF NIGERIAN MEDIA
» ABSTRACT This research work is titled effect of ownership policy in the editorial content of Nigerian media; a case study of the Nation Newspaper. Survey method was used in collecting the required data based on simple percentage ratio. One hundred questionnaires were distributed to respondents while eighty were returned. This research work reveals that the content of newspapers in Nigeria is influ...Continue Reading »
Item Type: Project Material | 65 pages | 4,500 engagements | Source: Mass Communication Projects & Research Materials
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19. EFFECTIVENESS OF RADIO AS A TOOL FOR PUBLIC ENLIGHTENMENT ON HIV/AIDS
» Abstract The research examined the effectiveness of radio as a tool for public enlightenment on HIV/AIDS using students of Federal Polytechnic, Ado Ekiti as a case study. Survey research method was used while multistage sampling techniques was adopted in selecting sampling frame i.e (simple random sampling and systematic sampling). However, out of 180 copies of administered questionnaire 174 copie...Continue Reading »
Item Type: Project Material | 65 pages | 4,840 engagements | Source: Mass Communication Projects & Research Materials
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20. BREACH OF MEDIA ETHICS AND THE 2015 PRESIDENTIAL ELECTION
» Introduction Ethics of journalism compel journalists and media houses to be objective, accurate and fairness in their reportage. Also, during electioneering processes all political parties need to be given equal attention and publicity without any tone of fear or favour. This is a cardinal principle that guides the operation of journalism world over. Tuchman (1978:2) cited in Kate, A. O. and Major...Continue Reading »
Item Type: Project Material | 65 pages | 4,321 engagements | Source: Mass Communication Projects & Research Materials
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21. MEDIA HAZARDS ON THE PERFORMANCE OF JOURNALISTS IN NIGERIA
» ABSTRACT Media hazards is one of the major issues in journalism but attracted less attention in the last few decades especially now that democracy is waxing stronger in Nigeria making it appears as if there were no hazard any more. The focus of this research is to examine media hazards on the performance of journalists in Nigeria. Media practitioners and media owners face different challenges at ...Continue Reading »
Item Type: Project Material | 65 pages | 4,689 engagements | Source: Mass Communication Projects & Research Materials
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22. INFLUENCE OF TELEPROMPTER ON BROADCAST MEDIA PRACTICE
» CHAPTER ONE 1.0 Introduction1.1 Background to the Study Olayinka (2013) writes that eye contact and facial expressions provide important social and emotional information in communication especially in interpersonal setting. People, perhaps without consciously doing so, probe each other eyes and faces for positive or negative mood signs. In some contexts, the meeting of eyes arouses strong emotions...Continue Reading »
Item Type: Project Material | 65 pages | 5,244 engagements | Source: Mass Communication Projects & Research Materials
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23. INFLUENCE OF ICT ON MODERN DAY PRACTICE OF BROADCAST JOURNALISM
» Abstract This research examined the influence of ICT on Modern day Practice of Broadcast Journalism: An Appraisal of MCR Unit of DRTV, Asaba Delta state. Findings shown that one of the hallmarks of modern technology in broadcasting media is effective performance. It is not an overstatement to say that advancement in modern technology has revolutionalised all aspect of human society to include medi...Continue Reading »
Item Type: Project Material | 65 pages | 6,610 engagements | Source: Mass Communication Projects & Research Materials
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24. IMPACT OF MASS MEDIA ON THE COVERAGE OF GOVERNMENT PROGRAMMES
» Abstract The study evaluates the impact of mass media on the coverage of government programmes in Osun State using Osun State Broadcasting Corporation (OSBC) as a case study. Mass media over the years perform a very crucial role in the socio political and economic development of Nigeria. Mass media are often referred to as the fourth estate of realm because of the power they wield and the oversigh...Continue Reading »
Item Type: Project Material | 65 pages | 6,991 engagements | Source: Mass Communication Projects & Research Materials
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25. IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM)
» Abstract The study examined the impact of advertising on the marketing of global system for mobile (GSM) in Osun State. The objective was to ascertain whether the advertisement has enhanced the sales of GSM or not especially now that people find using expensive and latest mobile phones for communication. A survey method was adopted and 120 questionnaires were administered within Osun state. Findin...Continue Reading »
Item Type: Project Material | 65 pages | 4,076 engagements | Source: Mass Communication Projects & Research Materials