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1. SOCIAL AND TRADITIONAL MASS MEDIA AS EFFECTIVE TOOLS OF PUBLIC RELATIONS
» Abstract The use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals. Because this new form of communication is growing at such a rapid pace, it is important to analyze the effect of social media on the practice of public relations because communicat...Continue Reading »
Item Type: Project Material | 65 pages | 4,523 engagements | Source: Mass Communication Projects & Research Materials
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2. PLACE OF TWITTER AS A SOCIAL MEDIUM FOR INFORMATION DISSEMINATION
» Abstract The research explores Twitter as a medium of communication among University of Lagos. There is no doubt about the fact that the world is in a global village. Today the world is now compressed into a single electronic room where information from far and near are exchanged with a click of mouse and touch of screen. Survey as a quantitative research method was adopted. Data were coll...Continue Reading »
Item Type: Project Material | 65 pages | 4,063 engagements | Source: Mass Communication Projects & Research Materials
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3. INFLUENCE OF NEW MEDIA ON PUBLIC OPINION AND CYBER ACTIVISM AMONG YOUTH ONLINE
» ABSTRACT This research investigates the influence of new media on public opinion and cyber activism. However, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in Western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adop...Continue Reading »
Item Type: Project Material | 65 pages | 4,812 engagements | Source: Mass Communication Projects & Research Materials
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4. CONTRIBUTIONS OF ICT ON BROADCAST MEDIA IN NIGERIA
» Abstract The research thrust on the contribution of information and communication technologies on broadcast media performance with a particular reference to Osun State Broadcasting Corporation in the area of news gathering and delivery. In this era of Information and communication technology, social media especially facebook, whatsApp, twitter, digital camera, computer, Smartphone, memory cards, ...Continue Reading »
Item Type: Project Material | 65 pages | 7,018 engagements | Source: Mass Communication Projects & Research Materials
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5. COMPUTER TECHNOLOGY AND MEDIA PRACTICE IN NIGERIA
» Abstract This research basically looks critically at computer technology and media practice in Nigeria focusing on Akwa Ibom Broadcasting Corporation news gathering and delivery. Computer technology including the internet which is embedded with some facilities or applications like: email, social media (facebook, twitter, instagram, youtube) etc search engines (google, yahoo,bing) etc webcasting (p...Continue Reading »
Item Type: Project Material | 65 pages | 4,229 engagements | Source: Mass Communication Projects & Research Materials
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6. IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON MASS MEDIA PERFORMANCE
» Abstract The paper examines the contributions of the emerging technology and platforms such as the internet, teleprompter, GSM, Social media, streaming among other on the media production and distribution particularly in TV Continental (TVC) in consonance with Technological Determinism and Diffusion of Innovation Theories. Survey research method was adopted as a quantitative research method wit...Continue Reading »
Item Type: Project Material | 65 pages | 4,760 engagements | Source: Mass Communication Projects & Research Materials
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7. INFLUENCE OF SOCIAL NETWORKING ON DEMOCRACY IN NIGERIA: AN OVERVIEW OF 2015 PRES...
» Abstract The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. It is against this backdrop that this paper examines the Influence of Social networking on Democracy in Nigeria: An Overview of 2015 President...Continue Reading »
Item Type: Project Material | 65 pages | 4,276 engagements | Source: Mass Communication Projects & Research Materials
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8. INFORMATION COMMUNICATION TECHNOLOGY AND CHANGES IN MASS MEDIA PRODUCTION AND DI...
» Abstract The paper examines the contributions of the emerging technology and platforms such as the internet, teleprompter, GSM, Social media, streaming among other on the media production and distribution particularly in TV Continental (TVC) in consonance with Technological Determinism and Diffusion of Innovation Theories. Survey research method was adopted as a quantitative research method wit...Continue Reading »
Item Type: Project Material | 65 pages | 5,328 engagements | Source: Mass Communication Projects & Research Materials
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9. IMPACT OF FACEBOOK, TWITTER AND YOUTUBE AS AN EMERGING MEDIA OF POLITICAL COMMUN...
» Abstract The study basically examined the impact of Facebook, Twitter and Youtube as an emerging media of political communication in the 2015 presidential elections in Nigeria. The emergency and proliferation of social media otherwise known as citizen media in this digital era have revolutionalised the socio economic and particularly political development of Nigeria. It offers platform for po...Continue Reading »
Item Type: Project Material | 65 pages | 4,335 engagements | Source: Mass Communication Projects & Research Materials
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10. ASSESSMENT OF FEEDBACK IN BROADCASTING MEDIA IN THE PRESENT INFORMATION AND COMM...
» CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Communication is man most ubiquitous and life long activity. It is also the most significant. This cannot be controverted. It has added to its transactional value a nexus of communal and group cohesion. The world has shrunken into a global village because of communication’s immense power and constantly evolving technologie...Continue Reading »
Item Type: Project Material | 65 pages | 4,729 engagements | Source: Mass Communication Projects & Research Materials
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11. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF ...
» ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate mostly by firms and exe...Continue Reading »
Item Type: Project Material | 65 pages | 7,843 engagements | Source: Marketing Projects & Research Materials
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12. MARKETING OF AGRICULTURAL PRODUCTS
» CHAPTER ONE INTRODUCTION Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product consisting of all the processes and services involved in moving food and other farm products from the ...Continue Reading »
Item Type: Project Material | 65 pages | 12,978 engagements | Source: Marketing Projects & Research Materials
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13. NIGERIA FILM AS AN INSTRUMENT FOR NATIONAL UNITY (A CASE STUDY OF HALF OF A YEL...
» NIGERIA FILM AS AN INSTRUMENT FOR NATIONAL UNITY (A CASE STUDY OF HALF OF A YELLOW SUN BY BANDELE) CHAPTER ONE INTRODUCTION 1.1 Background of the study Over the years, Nigerian films or movies have become extremely popular among Nigerians at home and abroad and a growing number of foreigners too have developed great love for Nigerian movies. Through these movies Nigerians are e...Continue Reading »
Item Type: Project Material | 60 pages | 6,148 engagements | Source: Mass Communication Projects & Research Materials
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14. RELEVANCE OF ACCOUNTING RECORDS IN SMALL AND MEDIUM SCALE INDUSTRY
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY An accounting system records, retains and reproduces financial information relating to financial transaction flows and financial position,a basic reality of modern economic life is the inter dependence of the business. There is no doubt whatever that the small scale and medium companies constitute the real fabric of a of nation’s econom...Continue Reading »
Item Type: Project Material | 50 pages | 5,861 engagements | Source: Accounting Projects & Research Materials
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15. THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY’S SALES VOLUME
» ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited as a case study. Advertising is any personal paid form of non personal information which is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea...Continue Reading »
Item Type: Project Material | 65 pages | 6,821 engagements | Source: Marketing Projects & Research Materials
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16. THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF BEVERAGES
» ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter, the researcher was able to high light the statemen...Continue Reading »
Item Type: Project Material | 65 pages | 6,140 engagements | Source: Marketing Projects & Research Materials
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17. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
» ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. The primary data was gathered from respondents throug...Continue Reading »
Item Type: Project Material | 65 pages | 9,654 engagements | Source: Marketing Projects & Research Materials
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18. THE IMPACT OF NAFDAC ON MARKETING OF DRUGS
» ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu state in particular and in this Nation in general, concerning failed counterfeit, substandard, unwholes...Continue Reading »
Item Type: Project Material | 65 pages | 8,866 engagements | Source: Marketing Projects & Research Materials
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19. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...
» ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria Plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campaign influence the volume of the deterg...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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20. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) tele...Continue Reading »
Item Type: Project Material | 67 pages | 4,759 engagements | Source: Marketing Projects & Research Materials
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21. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC: AN EVALUATION
» ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: To determine the impact of relationship marketing in banking industry. To evaluate the level of relationship that exist between the bank with their customers. To identify those problems that may hinder the success of relationship marketing in banking industry. Base...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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22. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
» ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: To examine if the promotional strategies used by the hotel lead to increase in customer awareness. To determine if the quality of services rendered by the hotel will lead to a brig...Continue Reading »
Item Type: Project Material | 65 pages | 5,350 engagements | Source: Marketing Projects & Research Materials
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23. PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS
» ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. To identify packaging as a promotional, in order to increase sales and profitability of the product. To determine whether a good package can help improve a brand image....Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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24. TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS
» ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in Enugu metropolis, (A case study of Asbestors sheet made by Emenite Nigeria limited) was carried out due to the following objectives. To determine how trade their can help to stimulate marketing produces. How trade�...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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25. DISPUTE RESOLUTION IN LAND MATTERS
» DISPUTE RESOLUTION IN LAND MATTERS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Dispute resolution is a mechanism of solving a dispute out of court. “Dispute resolution generally refers to one of several different processes used to resolve disputes between parties, including negotiation, mediation, arb...Continue Reading »
Item Type: Project Material | 54 pages | 12,220 engagements | Source: Others