1. EFFECTIVE DISTRIBUTION AND ITS IMPACT ON SALES IN BREWERY INDUSTRY

» CHAPTER ONE 1.0 INTRODUCTION Since most commercial producer cannot sell directly to the final consumer without passing though the distributor or other marketing intermediaries. The reason for effective distribution process is aimed at getting the product from the manufacturer to the final consumer (Since the production cycle is complete when the product produce by a...Continue Reading »

Item Type: Project Material | 65 pages | 7,715 engagements |

2. EFFECT OF MARKETING ON PRIVATIZATION AND COMMERCIALIZATION IN THE OIL SECTOR OF ...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is a clear fact that the economic problems facing the Nigerian oil sector are a legion. Worldwide, the petroleum product today are indispensable to human existence and industrial production. Specifically, industries in Nigeria assumed a special importance, such that ninety percent (90%) of her foreign earnings com...Continue Reading »

Item Type: Project Material | 65 pages | 6,663 engagements |

3. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT

» ABSTRACT Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this product dealt on the “the impact of promotional activities on the marketing of Golden Morn product in Enugu metro...Continue Reading »

Item Type: Project Material | 65 pages | 7,581 engagements |

4. THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURXIN PAINT INDUSTRY

» ABSTRACT This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important communication tool is been used in some of the organization such as charitable organization, a politi...Continue Reading »

Item Type: Project Material | 65 pages | 6,850 engagements |

5. THE ROLES OF BANKING INDUSTRY IN AGRICULTURAL MARKETING IN NIGERIA

» ABSTRACT The Roles of the Banking Industry in Agricultural Marketing in Nigeria. This project was designed to bring out the roles of banking industry in the agricultural sector of Nigeria economy with Excel Microfinance Bank Eruwa as a case study. In the course of writing this project the following hypothesis were formulated to aid the st...Continue Reading »

Item Type: Project Material | 65 pages | 8,287 engagements |

6. THE PROSPECTS AND PROBLEMS OF PERSONAL SELLING IN MARKETING CONSUMER PRODUCTS IN...

» ABSTRACT The backbone of any organization lings on personal selling which have impact on the identification of the customer needs before making decision on the type of product to produce and also to search for satisfaction of such product to customers. This study was designed to investigate, on the prospects and problems of personal selling in marketing consumer products in Nigeria with Unilever N...Continue Reading »

Item Type: Project Material | 65 pages | 9,722 engagements |

7. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS

» ABSTRACT The purpose of this project is to make a careful research on the study of “The impact of sales promotion on the sales volume in business organization, using Global com Nigeria, Plc as a case study. This project will explain on promotion and activities, symbol, and signs on the sales volumes in business organization The reasons for how has promotio...Continue Reading »

Item Type: Project Material | 65 pages | 17,753 engagements |

8. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

» ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service f...Continue Reading »

Item Type: Project Material | 65 pages | 11,781 engagements |

9. THE IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION IN PHARMACEUTICAL INDUST...

» CHAPTER ONE 1.0 INTRODUCTION It is a well known fact that profit making is very important to all business organizations. This is because they need to sustain themselves and keep the company going. To achieve profit (or other objectives of the company) manufacturers sell products and services that can with an competition in the market place. Advertising, according...Continue Reading »

Item Type: Project Material | 65 pages | 6,842 engagements |

10. THE EFFECT OF RADIO ADVERTISING ON CONSUMER PURCHASING DECISION

» CHAPTER ONE 1.1 INTRODUCTION. Organization and individual are faced almost with the problems of having to make decisions. The decision making process is made difficult by the presence of uncertainty concerning the surrounding environment. For consumer, it was compounded by unlimited wants and scarce resources. Economists says that consumers are utility maximizes; this implies that they will use th...Continue Reading »

Item Type: Project Material | 65 pages | 9,942 engagements |

11. THE EFFECT OF ADVERTISING ON SALES VOLUME IN A MANUFACTURING INDUSTRY

» ABSTRACT The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of the study, scope of the study, Limitation of the study, Need and significance of the study. The second chapter comprises of the literature review of advertising, History for advertising e.t.c. Chapter three focused on Meth...Continue Reading »

Item Type: Project Material | 65 pages | 7,304 engagements |

12. THE BUSINESS ENVIRONMENT FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN BUSINESS...

» ABSTRACT This research work is based on the Business environmental factors as they affect marketing activities in a Business organization amongst the workers of Nigeria Bottling Company. The research aimed to evaluate the various environmental factors which were divided into two which are the internal and external factors, the research also arrived at a conclusion and recommendation according to t...Continue Reading »

Item Type: Project Material | 65 pages | 7,026 engagements |

13. REACHING THE CONSUMER THROUGH EFFECTIVE DISTRIBUTION

» CHAPTER ONE 1.0 INTRODUCTION Distribution can be defined as the act of placing goods and services where they are needed or wanted. One school of thoughts says that distribution is concerned with the activities involved in transferring of goods and services from producers to the final users; it includes physical activities such as transportation, storage, the legal p...Continue Reading »

Item Type: Project Material | 65 pages | 6,856 engagements |

14. NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKS INDU...

» CHAPTER ONE 1.0 INTRODUCTION In today’s economy, a new product passes through set of stage known as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to product. Modern product life cycles are becoming shorter and shorter as products in matured stages are being renewed by marke...Continue Reading »

Item Type: Project Material | 65 pages | 6,823 engagements |

15. IMPACT OF EFFECTIVE DISTRIBUTION MANAGEMENT IN A MARKETING COMPANY

» ABSTRACT This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company). The project aims to provide managers with a sound knowledge of effective distribution, the distribution channels, methods of distribution, types of middlemen etc Over the years, most petroleum and chemical marketers ...Continue Reading »

Item Type: Project Material | 65 pages | 7,136 engagements |

16. DISTRIBUTION NETWORK IN MANUFACTURING INDUSTRY

» CHAPTER ONE 1.1 INTRODUCTION Distribution treats an aspect of the activity area of marketing that has been conceptualized into the marketing 4P’s. it serves as the bridge between the producers and the prospective or potential consumers. It is therefore an important element in marketing mix, which dictates the movement of goods or services from the point of production...Continue Reading »

Item Type: Project Material | 65 pages | 7,099 engagements |

17. MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONT...

» CHAPTER ONE 1.1 INTRODUCTION It is obvious that the African Business System has been capable of producing a vast quantity of goods and services. However, in the past two decades, the African business system has also become extremely capable of producing massive amounts of information and data. This situation is a complete research from what previous...Continue Reading »

Item Type: Project Material | 65 pages | 6,908 engagements |

18. THE EFFECT OF ADVERTISING ON THE SALES OF A BUSINESS ORGANISATION

» ABSTRACT This study was conducted to critically examine the effect of advertising on the sales of the business organization. Questionnaires will administered to employees in various cadres in the organization structure. Short interviews will be granted along with the use of questionnaire to obtain information on the effect of advertising on the sales of the business...Continue Reading »

Item Type: Project Material | 65 pages | 7,249 engagements |

19. THE BUSINESS ENVIRONMENTAL FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN A BUSI...

» CHAPTER ONE 1.0 INTRODUCTION 1.1 PURPOSE OF THE STUDY Business organization has been variously defined by different authors, scholars, writer of business management etc, based on their own perspectives and there is no disagreement as to these several definitions. However, from a wider perspective, business organization is defined as an establishmen...Continue Reading »

Item Type: Project Material | 65 pages | 6,648 engagements |

20. THE EFFECT OF PRODUCT QUALITY ON BRAND LOYALTY

» ABSTRACT The purpose of this research was to investigate the degree of effect product quality has on brand loyalty and to determine other factors that are responsible for brand loyalty especially in the Nigerian telecommunications industry. Previous research had shown that product quality has an effect on brand loyalty but there is still little or no literature discussing the extent to which produ...Continue Reading »

Item Type: Project Material | 65 pages | 7,245 engagements |

21. AN ANALYSIS OF FLIGHT ANNOUNCERS’ LANGUAGE

» ABSTRACT Flight announcers are pivotal in making sure that no traveller misses or boards the wrong flight when announcements are made in the airport; thus they must exhibit an excellent command of English in order to communicate effectively. Therefore, this research is motivated by the concern of how flight announcers in Nigerian airports pronounce their words during announcements. It is ...Continue Reading »

Item Type: Project Material | 65 pages | 10,013 engagements |

22. A CRITICAL DISCOURSE ANALYSIS OF WOLE SOYINKA’S THE BEATIFICATION OF AREA BOY

» ABSTRACT This project is a Critical Discourse Analysis of Wole Soyinka’s The Beatification of Area Boy. Norman Fairclough’s theory has been used in the analysis of the text so as to reveal the hidden meaning behind every social interaction and how they affect power relation in the society. It is aimed at revealing the deep meaning of interactions as they affect our daily lives.The methodol...Continue Reading »

Item Type: Project Material | 65 pages | 9,144 engagements |

23. A CRITICAL DISCOURSE ANALYSIS OF NEGATION IN THE INAUGURAL SPEECHES OF TWO NIGER...

» ABSTRACT This study is a critical discourse analysis of negation in the inaugural speeches of two Nigerian Presidents. The study aims at finding out if negation performs certain statement. The data used for the analysis are from the speeches of the two Presidents, Goodluck Jonathan and Musa Yar’Adua. The speeches were adopted from different websites. The analysis employed the Critical Disco...Continue Reading »

Item Type: Project Material | 65 pages | 8,774 engagements |

24. A DEPICTION OF THE NIGERIAN CIVIL WAR IN CHIMAMANDA NGOZI ADICHIE’SHALF OF A Y...

» ABSTRACT This research has set out to capture the portrayal of the Nigerian Civil War in Chimamanda Ngozi Adichie’s Half of a Yellow Sunby bringing out the episodes and scenes that defined the war. This is evident in the experiences of the characters in the face of war which is captured through their fears, pains and reactions as well as how it shaped their responses and eventual personaliti...Continue Reading »

Item Type: Project Material | 65 pages | 8,961 engagements |

25. THE LEXICO-SEMANTIC FEATURES OF NIGERIAN ENGLISH IN NEWSPAPERS

» ABSTRACT The study focuses on the Lexico Semantic features of Nigerian English in Daily Times, Punch and Vanguard Newspapers. This is an attempt to investigate the extent to which Nigerian columnists and editorials use the Lexico semantic features of Nigerian English for their reportings. Anchored on the theoretical premise of the contextual theory of meaning, the data for the study was arrived at...Continue Reading »

Item Type: Project Material | 65 pages | 13,073 engagements |

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