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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS

  »   ABSTRACT   The study examined the impact of promotional activities on fast moving consumer goods (FMCG), a study of Unilever Nigeria Plc.   The sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, and the research was limited to age of 20 and above,   The simple random sampling technique method was use to pick the respondents and 400 consumers i...Continue Reading »

  Item Type: Project Material |  50 pages |  5,515 engagements | 

• 2. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM ...

  »   ABSTRACT   The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis.   The study made use of primary data via the administration of a questionn...Continue Reading »

  Item Type: Project Material |  50 pages |  5,774 engagements | 

• 3. BRAND PERSONALITY AND CUSTOMER LOYALTY

  »   ABSTRACT   The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case.   More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University.   The study consist of consumers in Babcock University, illishan, the sample frame of the study was made up of consumers of of...Continue Reading »

  Item Type: Project Material |  50 pages |  4,940 engagements | 

• 4. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSI...

  »   CHAPTER ONE   INTRODUCTION   Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals (AMA, American Marketing Association).Personal selling is part of the promotional mix, and the role which it plays in a firm can easily be seen from it...Continue Reading »

  Item Type: Project Material |  50 pages |  4,786 engagements | 

• 5. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA

  »   ABSTRACT   This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social media. It had the specific objectives of examinin...Continue Reading »

  Item Type: Project Material |  50 pages |  5,092 engagements | 

• 6. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBI...

  »   ABSTRACT   This research examined the effect of public relations on customers’ preference for Global System for Mobile Communications (GSM) services: a case study of MTN Nigeria Plc, Calabar. The study was conducted to provide empirical evidence on the relationship between public relations and customers’ preference for GSM services in order to assist MTN Nigeria Plc to gain customers’ pr...Continue Reading »

  Item Type: Project Material |  50 pages |  4,171 engagements | 

• 7. EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS

  »   ABSTRACT   This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of packaging on consumer buying choice in order to assist dealers of consumer goods better understand consumer buying behavior and use that knowledge to influence customer patronage. It...Continue Reading »

  Item Type: Project Material |  50 pages |  4,907 engagements | 

• 8. THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE

  »   ABSTRACT   The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc.   The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtaine...Continue Reading »

  Item Type: Project Material |  50 pages |  6,682 engagements | 

• 9. THE EFFECT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR

  »   ABSTRACT   The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students.   The study employed the survey design and the purposive sampling technique to select 450 students across all faculties. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of d...Continue Reading »

  Item Type: Project Material |  50 pages |  4,441 engagements | 

• 10. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOO...

  »   ABSTRACT   The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos.   The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to the fact that there were many variables to be measured at the point in time. The research used the structured questionna...Continue Reading »

  Item Type: Project Material |  50 pages |  4,143 engagements | 

• 11. AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX...

  »   ABSTRACT   This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television advertisement? How do audiences perceive the use of female model in Lux Soap? What is the extent to which...Continue Reading »

  Item Type: Project Material |  50 pages |  4,689 engagements | 

• 12. THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION

  »   ABSTRACT   The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in three commercial banks in Lagos State Nigeria. The study explored the ways in which customer satisfaction can be achieved with the use of customer relationship management. The study adopted the descriptive survey research design.  The data for the research wa...Continue Reading »

  Item Type: Project Material |  50 pages |  6,283 engagements | 

• 13. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER...

  » CHAPTER ONE INTRODUCTION 1.0    BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing manage...Continue Reading »

  Item Type: Project Material |  50 pages |  5,346 engagements | 

• 14. INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS I...

  » CHAPTER ONE                                           1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with the theory of management by objective, which is aimed at integrating the...Continue Reading »

  Item Type: Project Material |  50 pages |  5,228 engagements | 

• 15. EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT

  » CHAPTER ONE 1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product Development (NPD). Sometimes, most marketing research on new products development are often more lik...Continue Reading »

  Item Type: Project Material |  50 pages |  6,106 engagements | 

• 16. EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER

  » ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design was adopted for this study. Data for the study were obtained through questionnaire administered on 351 respondents which was determined using the Krejicie and Morgan (1970) table and purposive sampling technique was used in the study. Descriptive sta...Continue Reading »

  Item Type: Project Material |  50 pages |  4,701 engagements | 

• 17. EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBI...

  » ABSTRACT This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as most of them are late to appointments, fail to keep b...Continue Reading »

  Item Type: Project Material |  50 pages |  6,343 engagements | 

• 18. EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES

  » CHAPTER ONE INTRODUCTION 1.1      Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored...Continue Reading »

  Item Type: Project Material |  50 pages |  5,124 engagements | 

• 19. SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETIN...

  » ABSTRACT This project examined the role service delivery in accessing completive advantage in marketing – using specifically Airtel Nigeria Plc. Thus, the project had the following as object (i) to determine what constitutes effective customer service for a typical service – oriented telecoms company like Airtel Nigeria, (ii) to examine the roles that marketing strategies could play influencin...Continue Reading »

  Item Type: Project Material |  50 pages |  4,660 engagements | 

• 20. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA

  » ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small scale business.   Also the study was focused on analyzing and assessing the marketing activities of small scale business, with a special reference on Aqua Rapha (Go...Continue Reading »

  Item Type: Project Material |  50 pages |  8 engagements | 

• 21. THE EFFECT OF BRANDING ON PRODUCT MARKETING

  » ABSTRACT The project work is designed to give insight to the effect of branding on product marketing.  This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising effectiveness.  This is because it is branding that distinguishes similar products of different ma...Continue Reading »

  Item Type: Project Material |  50 pages |  17,052 engagements | 

• 22. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN GOODS

  » ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacrifices of the manufacturers as well as the government.   This is true in the sense that most of the viable shoe industries are almost at the verge of liquidatio...Continue Reading »

  Item Type: Project Material |  50 pages |  5,427 engagements | 

• 23. EFFECTIVENESS OF SOCIAL MEDIA IN NEWS PRODUCTION

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literature...Continue Reading »

  Item Type: Project Material |  50 pages |  5,867 engagements | 

• 24. COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF NEWS INFORMAT...

  » CHAPTER ONE 1.0 Introduction 1.1 Background of the Study A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. With the advent of the digital age the role of the journalist changed. The inception of information communication technology ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,640 engagements | 

• 25. PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS

  » Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that very often they clicked like, share, comment and view...Continue Reading »

  Item Type: Project Material |  50 pages |  5,737 engagements |