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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE

  »   ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main objective of this study is to determine ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,442 engagements | 

• 2. IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING ...

  »   ABSTRACT                The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this research work is quas – experimental design and the primary data was collected with the aid of questionn...Continue Reading »

  Item Type: Project Material |  50 pages |  6,115 engagements | 

• 3. EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS

  »   ABSTRACT   The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the educational level of our community. In trying to make this study a success, the researcher used Imo State University as a case study ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,237 engagements | 

• 4. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR

  »   ABSTRACT   This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of problems objective of the study...Continue Reading »

  Item Type: Project Material |  50 pages |  4,384 engagements | 

• 5. AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE ...

  »   ABSTRACT   The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,266 engagements | 

• 6. AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS

  »   ABSTRACT   This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to communication that will maximize sales for every naira spent on advertising. The study was limited to cosmetics produced and market in Enugu Metropolis. The objective of the wa...Continue Reading »

  Item Type: Project Material |  50 pages |  5,607 engagements | 

• 7. AN EVALUATION OF THE DISTRIBUTION STRATEGIES FOR THE MARKETING OF PETROLEUM

  »   ABSTRACT         This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product.  There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the country.  On the contrary to the problems of this resear...Continue Reading »

  Item Type: Project Material |  50 pages |  4,258 engagements | 

• 8. AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER

  »   ABSTRACT   This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers”  This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine.  The factors that promote brand switching among malta drinks consumers and discover the relative strengths of the various brands enerated for this study with t...Continue Reading »

  Item Type: Project Material |  50 pages |  4,213 engagements | 

• 9. BRAND SWITCHING BEHAVIOR OF CONSUMERS IN THE HAIR CARE SERVICE

  »   ABSTRACT   This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing mix on the brand switching behaviour of Hair Care Service Consumer. Determine the factor or variable that promotes brand switching among hair care service market consumer. Bas...Continue Reading »

  Item Type: Project Material |  50 pages |  4,904 engagements | 

• 10. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR MARKETING INDOMIE BREAKFAST

  »   ABSTRACT   This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu.   The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives.       In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected.        This sample ra...Continue Reading »

  Item Type: Project Material |  50 pages |  4,137 engagements | 

• 11. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES

  »   ABSTRACT   This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives.   The main objectives were:   1.   To identify the impact of marketing mix in the organization.   2.   To identify the different approaches used by organization to implement marketing mix.   3.   To identify how the management of Innoson Plc should ensure ...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 12. DETERMINING THE EFFECTIVENESS OF PRODUCT PLANNING AND MANAGEMENT IN NIGERIA BREW...

  »   ABSTRACT   This study was carried out to determining the effectiveness of product planning and management. A study of Nigeria Breweries (NBL) Plc, Enugu.  The main objectives of the study include.     To find out how effective and strategy has been to the company. To find out the various department involved in product planning and management company encounter in getting these process right...Continue Reading »

  Item Type: Project Material |  50 pages |  4,976 engagements | 

• 13. PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA

  »   ABSTRACT   Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public is far from reaching its goals that is why the roles of marketing manager has been re organized in business organizations. The goals of the paper is to review in Nigeria, strategy, problems ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,750 engagements | 

• 14. THE EFFECTS OF SUBSIDY REMOVAL ON EFFECTIVE MARKETING OF PETROL IN NIGERIA

  »   ABSTRACT   Almost every home and business is powered by generator fired by subsidized petrol. It is very obvious that subsidy removal will worsen the country’s situation and worsen inflation. It is in the light of the above removal on the effective marketing of petrol in Nigeria using Enugu as the case study. In the course of carrying this research, the research used primary and secondary da...Continue Reading »

  Item Type: Project Material |  50 pages |  5,665 engagements | 

• 15. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMO...

  »   ABSTRACT     The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco Limited Enugu.  This study was carried out under five chapters which was beneficiary to the management, researcher as well as others for the coming research works.  The population of the study include both staff and customer.  The populati...Continue Reading »

  Item Type: Project Material |  50 pages |  6,033 engagements | 

• 16. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY

  »   ABSTRACT   This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 505 and the sample size were also 223. Data were analyzed by the use of descriptive statistic and were tabulated, chi square represent a statistical tools to r...Continue Reading »

  Item Type: Project Material |  50 pages |  6,758 engagements | 

• 17. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS

  »   CHAPTER ONEINTRODUCTION 1.1     BACKGROUND OF THE STUDY   According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing.  He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have been resolved, then someon...Continue Reading »

  Item Type: Project Material |  50 pages |  4,355 engagements | 

• 18. THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZAT...

  »   ABSTRACT   The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study.   For orderly presentation the researcher undertake a background study of the company which enable the researcher touch some major problems encountered by the company marketing planning and control.  T...Continue Reading »

  Item Type: Project Material |  50 pages |  6,732 engagements | 

• 19. THE EFFECT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY

  » ABSTRACT This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up  bottling company Aba. The paper carefully examines the concept of product quality as a tool for consumers brand loyality. Questionnaires were drawn and administered to manufacturing personnel of 7up bottling company consumers of 7up products in Aba. Pop...Continue Reading »

  Item Type: Project Material |  50 pages |  4,870 engagements | 

• 20. THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON C...

  »   ABSTRACT   Transportation is very essential in developed country like Nigeria. It is an integral part of distribution.  Therefore the topic entitled “The Effect of High cost of transportation and its effect of on cost of consumer goods n within Enugu Metropolis. The researcher has carried out research using questionnaire and oral interview.  The researcher used tables and analysis in simpl...Continue Reading »

  Item Type: Project Material |  50 pages |  5,808 engagements | 

• 21. THE DEVELOPMENT AND MARKETING OF A NEW PRODUCT AS A COMPANY LIFE WIRE

  »   ABSTRACT   This research   is  intended to apprise the development  and marketing of a new product as company life wire by Nigerian Breweries Plc, Aba. This project has been  divided into five chapters .chapter one deals with the background of the study, statement of Problems, objective of the study, significance, and Research question. Chapter two is also about the literature review, wha...Continue Reading »

  Item Type: Project Material |  50 pages |  5,321 engagements | 

• 22. THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES

  »   ABSTRACT             This study on the impact of promotion of the marketing of a new services with particular note on Globa com Plc Enugu was carried out some of the following objective. 1.                  To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2.                  To determine the Impact ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,961 engagements | 

• 23. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PRO...

  »   ABSTRACT   This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental  Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship marketing can help the bank satisfy their customers and to maximize profit. It tries to research out the need...Continue Reading »

  Item Type: Project Material |  50 pages |  5,714 engagements | 

• 24. THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES

  »   ABSTRACT             This study on the impact of promotion of the marketing of new services with particular note on Globa com Plc Enugu was carried out some of the following objective.   1.           To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com   2.           To determine the Impact of promotional strategies...Continue Reading »

  Item Type: Project Material |  50 pages |  7,641 engagements | 

• 25. THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVOUR

  »   ABSTRACT   The  performance  of  marketing  function  basically  marrying  consumers  needs  and  wants with  the  appropriate  products  and  services. It  is the  duty  of the  form  to  adopt  appropriate  marketing  strategy  to  attract  customers  to  it’s  products  and  since  it  is  generally believed that  marketing  strategy  affects  the co...Continue Reading »

  Item Type: Project Material |  50 pages |  4,218 engagements |