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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. BRAND PERSONALITY AND CUSTOMERS' LOYALTY

  » BRAND PERSONALITY AND CUSTOMER LOYALTY CHAPTER ONE INTRODUCTION 1.1       Background to the Study Personality is perceived as a basic factor in building strong relationship among human beings. By this they are sure of winning each other’s trust and affection through activities that fall in line with their personalities. This is also true of product and brand offerings which should characte...Continue Reading »

  Item Type: Project Material |  60 pages |  1,653 engagements | 

• 2. BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIE...

  » BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT) CHAPTER ONE INTRODUCTION 1.1 Background of the study Brand equity is a valuable intangible asset for many successful companies in marketplace competition (Voleti, 2008).The brand equity generates a type of added value for products which help companies' long term interests and capabilities (Chen, 2008...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 3. ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FO...

  » ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FOOD LIMITED, LAGOS STATE ) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Twitter is a social platform that provides users to follow one other and send messages that are limited to 140 characters. Relationships on Twitter may be entirely one sided, unlike on other social networking platforms. For example, one user...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 4. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECTS ON CUSTOME...

  » CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing managem...Continue Reading »

  Item Type: Project Material |  50 pages |  1,744 engagements | 

• 5. AN EVALUATION OF THE CONTRIBUTIONS OF SALESMANSHIP TO MARKETING OF CONSUMER GOOD...

  » CHAPTER ONE INTRODUCTION The act of persuading customers to by either a product, service or idea would be very difficult if not for the act of salesmanship Marketing can be defined as the managerial process involved in identifying, anticipating and satisfying customers requirements profitably. Survival of the fittest has become the order of things in the market. This is due to the variety of produ...Continue Reading »

  Item Type: Project Material |  60 pages |  1,599 engagements | 

• 6. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATOR

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Telecommunication industry in Nigeria from inception has been the absolute monopoly of the federal government. At the initial stage of its development, it was meant to provide effective means of communication for the colonial administration. However after independence it became so obvious that telecommunication services be developed just after t...Continue Reading »

  Item Type: Project Material |  60 pages |  1,630 engagements | 

• 7. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALE AND MARKETING

  » AN EMPIRICAL INVESTIGATION OF COVID 19 ON PRODUCT SALES AND MARKETING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as Covid 29. The COVID 19 pandemic is a global public health emergency characterized with high infectivi...Continue Reading »

  Item Type: Project Material |  55 pages |  1,654 engagements | 

• 8. AN ASSESSMENT OF THE IMPACTS OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN...

  » AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION CHAPTER ONE INTRODUCTION                                     1.1       BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where a...Continue Reading »

  Item Type: Project Material |  57 pages |  1,602 engagements | 

• 9. THE ROLE OF SELLING AND SALES MANAGEMENT IN MARKETING

  »   CHAPTER ONE INTRODUCTION   1.1  BACKGROUND OF THE STUDY Firms are putting a lot of effort into establishing and sustaining tight, cooperative partnerships with a small number of vendors, consumers, and channel partners in order to create long term competitive advantages. Firms generate value across these partnerships by differentiating their offerings and/or lowering their prices (Ber ling, 1...Continue Reading »

  Item Type: Project Material |  52 pages |  3,400 engagements | 

• 10. THE INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR IN THE GHANAI...

  » CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Celebrity endorsement is defined as "a conventional marketing instrument used by marketers to communicate brand images and information to consumers" (Martey, 2014). It makes use of celebrity endorsers. A celebrity endorser, according to McCracken (1989), is "any individual who enjoys public perception and uses this perception on behalf of a cons...Continue Reading »

  Item Type: Project Material |  59 pages |  3,171 engagements | 

• 11. THE IMPACT OF SOCIO-CULTURAL DISPARITIES ON BRAND PERCEPTION OF UNIVERSITY STUDE...

  » THE IMPACT OF SOCIO CULTURAL DISPARITIES ON BRAND PERCEPTION OF UNIVERSITY STUDENT (CASE STUDY OF KWARA STATE UNIVERSITY AND UNIVERSITY OF ILORIN   CHAPTER ONE INTRODUCTION 1.1 Background of the study In the contemporary world, culture and consumerism have had an unparalleled interaction (HemaPatil and Bblakkapa, 2012). They go on to say that, given this relationship and the fact that the global ...Continue Reading »

  Item Type: Project Material |  56 pages |  2,287 engagements | 

• 12. THE IMPACT OF SOCIAL MEDIA AS A BUSINESS PROMOTION INSTRUMENT

  »   CHAPTER ONE INTRODUCTION 1.1 Background of the study Social media is considered as one of the most recent and significant E marketing tools in the current time. Social media provides accessibility to customers with the purpose of knowing their interests and needs as well as affecting their purchasing decisions. Social media is defined as the websites that connect millions of users from differen...Continue Reading »

  Item Type: Project Material |  57 pages |  3,263 engagements | 

• 13. THE IMPACT OF MARKETING INTELLIGENCE SYSTEM ON SALES OF BEVERAGES.

  »   CHAPTER ONE: INTRODUCTION 1.1 Background of the study Today, a tsunami of changes in the corporate sector is sweeping the globe, and marketing intelligence, without a doubt, is at the heart of it. Organizations are subjected to a variety of environmental changes. Organizations' survival will be jeopardized if they do not prepare for these changes, which occur at such a rapid pace. The goal of m...Continue Reading »

  Item Type: Project Material |  52 pages |  2,535 engagements | 

• 14. THE IMPACT OF BRAND IMAGE AND REBRANDING ON CUSTOMERS’ PURCHASING DECISION IN ...

  »   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the research based study,by Gitman in 2008, brand image is defined distinctly. The image is seen as part of the process at one moment, but it is also linked with sensations at other times, and it is also understood as the information distributed by the organization at other times. Because brands compete with one another, businesses must re...Continue Reading »

  Item Type: Project Material |  54 pages |  2,602 engagements | 

• 15. REVERSE LOGISTICS PRACTICES AND SALES GROWTH OF MANUFACTURING FIRMS IN NIGERIA (...

  »   CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY Reverse logistics, sometimes known as "product take back," is one of the principles covered under the Supply Chain Management umbrella (SCM). Reverse logistics refers to a procedure in which a producer collects previously transported items from the point of consumption for recycling and recovery (Fortes, 2009). It entails recovering the pro...Continue Reading »

  Item Type: Project Material |  59 pages |  2,355 engagements | 

• 16. PERSONAL SELLING STRATEGIES AND PERFORMANCE OF PHARMACEUTICAL FIRMS

  »   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY According to Kotler (1999), selling is offering to exchange an item of value for a different item, either tangible or intangible. The second item, usually money, is most often seen by the seller as being of equal or greater value than that being offered for sale. Selling is a key element of a company's promotional mix. It is one on one interacti...Continue Reading »

  Item Type: Project Material |  52 pages |  2,351 engagements | 

• 17. INVESTIGATION ON THE RELATIONSHIP BETWEEN INFORMATION SHARING AND MARKETING EFFE...

  »   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Since firms are under pressure to provide meaningful and useful outputs, evaluating the marketing effectiveness of business processes has become a fundamental subject in both academics and industry. Applying marketing effectiveness to this goal ensures alignment with a company strategy, implying that marketing effectiveness is con...Continue Reading »

  Item Type: Project Material |  59 pages |  2,517 engagements | 

• 18. INVESTIGATION OF MARKETING STRATEGIES IN THE MUSIC INDUSTRIES

  » CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY The importance of communication cannot be overemphasized. Communication has from the onset been a fundamental and crucial part of human existence. Without communication, humans cannot survive because communication is the only means through which ideas and knowledge could be passed from one generation to the other. Baran (2011) is of ...Continue Reading »

  Item Type: Project Material |  59 pages |  2,398 engagements | 

• 19. IMPACT OF ADVERTISING ON CONSUMER CHOICE OF HOUSEHOLD PRODUCT IN OGUN STATE

  » CHAPTER ONE INTRODUCTION   1.1  Background of the study The term "consumer" refers to someone who purchases and utilizes goods. As a consequence, customers keep the production cycle rolling and play a vital part in any country's economic system; as a consequence, any country will suffer crisis if consumers do not have sufficient demand for items produced. Different commodities are demanded by cu...Continue Reading »

  Item Type: Project Material |  54 pages |  2,185 engagements | 

• 20. EVALUATION OF EFFECTIVENESS OF MARKETING COMMUNICATION MIX ELEMENTS IN NIGERIAN ...

  »   CHAPTER ONE   INTRODUCTION   1.1  BACKGROUND OF THE STUDY Organizations work to accomplish a certain task over an indefinite amount of time. Organizations should strive for innovative and profitable methods of doing corporate practices to meet corporate goals in order to stay in existence for a long time. The fight for sustainability and success in industry has grown more complex and challen...Continue Reading »

  Item Type: Project Material |  51 pages |  2,231 engagements | 

• 21. EFFECT OF RE-BRANDING ON CUSTOMER SATISFACTION IN COOPERATE ORGANIZATION

  » EFFECT OF RE BRANDING ON CUSTOMER SATISFACTION IN COOPERATE ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 Background of the study Over the past couple of years, the business environment has witnessed a tremendous change as a result of the re branding by players in the banking industry. Re branding is an important aspect of business as it tends to have a great impact on the satisfaction of customers....Continue Reading »

  Item Type: Project Material |  54 pages |  2,357 engagements | 

• 22. ASSESSMENT OF EFFECTIVE MARKETING STRATEGY AND CONSUMER PURCHASING BEHAVIOUR IN...

  » ASSESSMENT OF EFFECTIVE MARKETING STRATEGY AND CONSUMER PURCHASING BEHAVIOUR  IN E MARKETING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The arrival of new information and communication technologies has increased the complexity of competition in today's world; thus, the competitive aspects of the use of new technologies are essential for local and international businesses in order to gain a...Continue Reading »

  Item Type: Project Material |  59 pages |  2,584 engagements | 

• 23. AN INVESTIGATION OF SALES PROMOTION AND ITS INFLUENCE ON BUSINESS PERFORMANCE

  » CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the last few decades, the financial and commercial activities of most businesses have been affected by the unfavourable state of the Nigerian economy. Hence, businesses have experienced a declining level of sales and profitability and strive to survive (Latif, 2011). In essence, every business enterprise in operation must implement a marketin...Continue Reading »

  Item Type: Project Material |  58 pages |  2,175 engagements | 

• 24. AN INVESTIGATION OF ONLINE DISPLAY ADVERTISING AND ITS EFFECT ON CONSUMER BEHAVI...

  » CHAPTER ONE INTRODUCTION   1.1 Background of study Because of its unrivaled reach, targeting, information richness, and interactivity, the internet has earned a special place as a preferred medium of choice in modern advertising since its inception (McCoy et al., 2012; Nihel, 2013; Liu & Mattila, 2017). More importantly, the massive increase in the number of internet users and the amount of time ...Continue Reading »

  Item Type: Project Material |  55 pages |  2,347 engagements | 

• 25. AN INVESTIGATION OF BRAND PERSONALITY AND ITS IMPACT ON THE SATISFACTION AND LOY...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study Today's brands serve a variety of functions that benefit consumers and increase a company's financial worth. Consumers can attribute responsibility to a certain manufacturer or distributor by using brands to identify the product's source or creator. Depending on how a product is labeled, consumers may have varied reactions to it. Consumers learn...Continue Reading »

  Item Type: Project Material |  56 pages |  2,084 engagements |