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Mass Communication Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. POVERTY ALLEVIATION PROGRAMME AS A STRATEGY OF IMPROVING NIGERIA’S ECONOMY

  » CHAPTER ONE INTRODUCTION 1.1      Background of the study A major global human problem of our time which along with the environmental threats that weighs heavily on our planet and on the future of human society is poverty, poverty generally is a popular research and development topic in recent years at both local and global levels.The local situation is perhaps best captured by the activitie...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 2. ASSESSMENT OF COMMUNICATION AS A STRATEGIC PUBLIC RELATION

  » CHAPTER ONE 1.0 Introduction Communication is regarded as effective tools in public relation. Most organizations in Nigeria today tend to perform poorly due to lack of information dissemination strategies. According Richter, (2000), communication is the process of meaningful interaction among human beings. It is the act of passing information and the process by which meanings are exchanged so as t...Continue Reading »

  Item Type: Project Material |  50 pages |  5,698 engagements | 

• 3. INFLUENCE OF ADVERTISING ON CONSUMERS’ PURCHASING BEHAVIOUR OF TOOTHPASTE BRAN...

  » INTRODUCTION The study looked at the influence of advertising on consumers’ purchasing behaviour of toothpaste in Uyo Urban. The survey research method was used for this study with population of 436,606. Data were gathered using questionnaire from four hundred respondents. However, three hundred and eighty copies were completed and returned valid for the study. The objectives of the study were t...Continue Reading »

  Item Type: Project Material |  50 pages |  5,374 engagements | 

• 4. NEWSPAPER COVERAGE OF DRUG ABUSE IN NIGERIA A STUDY THREE SELECTED NEWS PAPERS

  » Abstract The purpose of the study was to investigate newspaper coverage of drug abuse in Nigeria. The study sought to provide valuable information on the extent to which the print media has given prominence to drug abuse and suggest recommendations to curb the problem of drug abuse. The objectives of the study sought to assess contributions that have been put forward by print media to stop drug an...Continue Reading »

  Item Type: Project Material |  50 pages |  5,122 engagements | 

• 5. TRADITIONAL COMMUNICATION AND PROMOTION OF GOOD HEALTH HABITS

  » CHAPTER ONE INTRODUCTION 1.1       Background to the Study             In distant past, the people that lived as families and clans in villages and towns communicated among themselves with different communication media. From the Stone Age up to the present computer generation, communication has been a tool with which to interact and sustain individuals and societies in general.  ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,719 engagements | 

• 6. DRAMA AS A TOOL FOR ADDRESSING GENDER INEQUALITY IN NIGERIA

  » ABSTRACT Gender inequality has eaten deep, destroying human and socio cultural harmony in Nigeria. Discussions on this issue have taken over almost every media in the system especially drama. This research is an analysis of the cultural, religious and societal practices that are discriminatory and oppressive of the female gender. The study is based on qualitative research design and the methodolog...Continue Reading »

  Item Type: Project Material |  50 pages |  7,280 engagements | 

• 7. THE INFLUENCE OF SOCIAL ENVIRONMENT ON MEDIA ETHICS AMONGST JOURNALIST

  » ABSTRACT This study sought to find out the influence of social environment on media ethics amongst journalist in Uyo metropolis. The objectives of the study were to: ascertain whether social environment influences news coverage; find out ways the social environment influence media ethics amongst journalists in Uyo metropolis; ascertain the factors that make up the social environment; and to identi...Continue Reading »

  Item Type: Project Material |  50 pages |  4,922 engagements | 

• 8. LOCAL NEWSPAPERS’ COVERAGE OF CHILD RIGHTS MATTERS

  » INTRODUCTION This study analysed local newspapers’ coverage of child rights matters in Akwa Ibom State. The specific objectives of the study include to: determine the frequency of coverage of child rights matters by local newspapers in Akwa Ibom; ascertain the prominence of the child rights stories published by the select local newspapers; determine the depth of child rights matters published in...Continue Reading »

  Item Type: Project Material |  50 pages |  4,569 engagements | 

• 9. THE USE OF GSM AS A MEDIUM FOR LEARNING

  » CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY The world is fast becoming a global village and a necessary tool for the process of communication, which the telecommunication is a key element.  The recent development in the Smartphone communication in Nigeria has entirely changed the attitudes of the people. Most especially, the educated elite in our society are very much inter...Continue Reading »

  Item Type: Project Material |  50 pages |  5,671 engagements | 

• 10. THE REFLECTIONS OF MODERNIZATION IN THE NIGERIAN MEDIA

  » CHAPTER ONE INTRODUCTION 1.0    BACKGROUND OF THE STUDY The broadcasting industry in Nigeria has come a long way from a humble beginning in 1959 and grown into a large industry. Attracting investments running into billions of naira. Today, the broadcast industry can boast of several radio and television stations allowing audience a variety of programmes. McQuail (2008:) notes that it is an act ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,965 engagements | 

• 11. IMPACT OF RADIO IN PROPAGATING CULTURE

  » CHAPTER ONE INTRODUCTION 1.0       Background to the Study Radio is one to the mass media that ensure the promotion of culture in every society. It tends to broadcast the way in which society, nation, community or family live their life, and how people relate with one another. Cultural promotion is one of the basic functions of mass media, where people tend to learn and share their culture wi...Continue Reading »

  Item Type: Project Material |  50 pages |  8,583 engagements | 

• 12. CHALLENGES AND PROSPECTS OF CAMPUS RADIO BROADCAST

  » CHAPTER ONE INTRODUCTION 1.0              Background to the study        The personal and unique character of radio makes it one of the most appealing and universal mass medium for participatory communication and development (Teer Tomaselli& De Villiers, 1998). Various researches avers that radio has the capacity to reach large audiences, both young and old, including those in ...Continue Reading »

  Item Type: Project Material |  50 pages |  7,912 engagements | 

• 13. SPECIAL TELEVISION PROGRAMMES AND MOVIES AS INSTRUMENT FOR SOCIAL CHANGE IN HIV/...

  » ABSTRACT This research titled: Special Television Programmes And Movies As Instrument For Social Change In HIV/AIDS Campaign: A Case Study Of Kaduna Metropolise, attempts to find the best way to stop or reduce to the barest minimum the spread of HIV/HIDS. It was established that home videos produced locally are the major Focus through which facts, figures, myths and messages about HIV/AIDS are tra...Continue Reading »

  Item Type: Project Material |  50 pages |  4,394 engagements | 

• 14. IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISES

  » Abstract The research provides a conceptual and theoretical appraisal of the impact of social media in managing. As social media creates a 24/7 world of collaboration and interactivity, it is still treated as a threat rather than an influential asset by many companies. Consequently, for businesses and especially marketers it is essential to understand the power and influence of social media. It ha...Continue Reading »

  Item Type: Project Material |  50 pages |  7,681 engagements | 

• 15. COMMUNICATION AS INDISPENSIBLE TOOL OF EFFECTIVE ADMINISTRATION

  » CHAPTER ONE 1.0   INTRODUCTION 1.1   BACKGROUND OF STUDY According Richter, (2000), communication is the process of meaningful interaction among human beings. It is the act of passing information and the process by which meanings are exchanged so as to produce understanding. Communication is a process which requires a sender, a message, a medium and a recipient. Though, the receiver may not be...Continue Reading »

  Item Type: Project Material |  50 pages |  4,489 engagements | 

• 16. TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS

  » ABSTRACT This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample for this study consisted of 400 persons who have acknowledged patronizing soft drink at one point in time. The study employed the use of survey with questionnaire as instrument for data collection. Fin...Continue Reading »

  Item Type: Project Material |  50 pages |  6,464 engagements | 

• 17. JOURNALISTS' PERCEPTION OF THE CREDIBILITY OF CITIZEN JOURNALISM ON SOCIAL MEDIA...

  » ABSTRACT This study focused on journalists' perception of the credibility of citizen journalism on social media platforms. The population of the study consisted of 308 registered journalists in Uyo. The purposive sampling method was used to select 174 registered journalists as the sample. Data were gathered using the questionnaire from 174 respondents. However, 164 copies were completed and return...Continue Reading »

  Item Type: Project Material |  50 pages |  5,676 engagements | 

• 18. THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY The activities of social media have increased overtime with the advancement in the level of technology in Nigeria and its effect is in the life of music artist and the Nigeria music industry. It is evident that the development of social media on the Internet has considerably transformed the way people communicate with one another. According to a...Continue Reading »

  Item Type: Project Material |  50 pages |  7,995 engagements | 

• 19. MEDIA CHANNEL AND AUDIENCE RETENTION: A COMPARATIVE STUDY OF TRADITIONAL MEDIA (...

  » CHAPTER ONE                                                 INTRODUCTION 1.0       BACKGROUND OF THE STUDY The term “Media channel” can generally be seen as tools for the transfer of information, concepts and idea to both general and specific audience. Using mass media can be counterproductive if the channels used are not audience appropria...Continue Reading »

  Item Type: Project Material |  50 pages |  5,117 engagements | 

• 20. CRITICAL ASSESSMENT OF NTA NATIONAL INTEGRATION PROGRAMME

  » CHAPTER ONE 1.0   INTRODUCTION The role of the media, particularly, television in advancing national integration  is pivotal. Television has become a very important and an effective medium of mass communication since its invention. Its synchronous transmission of audio and visual signals enables it to excert enormous influence on the society, thus, commanding credibility and attention than othe...Continue Reading »

  Item Type: Project Material |  50 pages |  4,314 engagements | 

• 21. INFLUENCE OF ADVERTISEMENT REVENUE ON PROGRAMMES AND SERVICES DELIVERY

  » 1.0     INTRODUCTION 1.1     Background of the study A symbiotic relationship exists between the media and big business who in the final analysis will turn out to be the advertisers. After all it is their products that will be displayed in media. Advertising should be seen as a necessary evil that has its merits. The media industry is in a constantly evolving environment; as the economics ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,271 engagements | 

• 22. INFLUENCE OF RADIO BROADCAST MESSAGES ON FAMILY PLANNING ATTITUDE OF COUPLES

  » Abstract This study is on the research of “The Influence of Radio messages on Family Planning Attitudes towards Couples in Uyo metropolis” it strives to achieve the following objectives; To identify radio broadcast messages on family planning in Uyo. To identify couples’ awareness of radio broadcast messages on family planning in Uyo metropolis. To examine the knowledge of family planning am...Continue Reading »

  Item Type: Project Material |  50 pages |  4,628 engagements | 

• 23. MEDIA AND CREATION OF POLITICAL AWARENESS

  » ABSTARCT This study was carried out on the impact of media in creating political awareness among undergraduate students in Nigeria using University of Lagos State as case study. To achieve this, three significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of undergraduate stu...Continue Reading »

  Item Type: Project Material |  50 pages |  5,151 engagements | 

• 24. AUDIENCE PERCEPTION OF THE MEDIA IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION

  » CHAPTER ONE INTRODUCTION 1.1       Background to the Study The practice of purdar is an extreme form of the denial of participation rights of women. More generally in Nigeria, women face an array of barriers to their full participation in various aspects of social life due to entrenched cultural attitudes, which put girls at disadvantage in education and discourage or hinder women’s par...Continue Reading »

  Item Type: Project Material |  50 pages |  4,495 engagements | 

• 25. IMPACT OF AIT PROGRAMME “HERO’S OF OUR TIME” ON WOMEN EMANCIPATION

  » CHAPTER ONE INTRODUCTION 1.1        Background to the Study The mass media have a prominent role it plays in the society. Mass media through its programmes serve as beacon of example to it audience. The media is known for setting agenda among its audience. Through the normative functions of the media which is educating, informing, enlighten and mobilizing it audience towards a common goal.�...Continue Reading »

  Item Type: Project Material |  50 pages |  4,719 engagements |