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Mass Communication Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE EFFECT OF CONSUMER PERCEPTION ON ADVERTISING MESSAGE ON BUYING BEHAVIOUR

  » CHAPTER ONE 1.0 INTRODUCTIONThe main objective of this research is to identify the effect of consumer perception on advertising message on buying behavior, a case study of Unilever Nigeria Plc.This research was carried out from quantitative perception and utilized in depth interviews to gather most of the fact. Questionnaires were also used but it’s finding simply supported data’s collected th...Continue Reading »

  Item Type: Project Material |  50 pages |  5,878 engagements | 

• 2. INFLUENCE OF GRAPHICS COMMUNICATION ON THE NEWSPAPER PUBLICATION AND PATRONAGE

  » Abstract   The study examines the influence of graphics in the newspaper publication with focus on the Punch newspaper. Graphics plays a very prominent role in newspaper and in the print media generally. It communicates messages even to the illiterates. Findings show that graphics draw the attention of readers to the most prominent news and issue especially when placed at the front page of a news...Continue Reading »

  Item Type: Project Material |  50 pages |  6,078 engagements | 

• 3. INFLUENCE OF MEDIA CREDIBILITY ON NEWS CONSUMPTION AMONG CIVIL SERVANTS

  » Abstract The research is on the thrust to examine the effect of media credibility on news consumption among civil servants in Osogbo. The research was anchored on Perception Theory and Uses and Gratification Theory respectively which means that civil servants in Osogbo use the media based on their need and there was no two people that share same gratifications at all time. Survey research method...Continue Reading »

  Item Type: Project Material |  50 pages |  6,460 engagements | 

• 4. ROLE OF PUBLIC RELATIONS IN ENHANCING PEACE IN HIGHER INSTITUTIONS

  » Abstract The study examined the role of public relations in enhancing peace in higher institutions particularly in Osun State Polytechnic, Iree. Public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good rapport between and among its various public. It also helps in building good image and satisfy the ne...Continue Reading »

  Item Type: Project Material |  50 pages |  6,556 engagements | 

• 5. IMPACT OF MASS MEDIA CAMPAIGN ON REDUCTION OF MALARIA

  » Abstract This research revolved on the Impact of the Mass Media campaign in reducing malaria disease with a focus on the residents of Boripe local government area of Osun state. It is evident from the findings of this study that mass media especially radio and television are playing a very crucial role in reducing malaria and maternal death among people through regular sensitization and education ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,971 engagements | 

• 6. INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING DARK AND LOVELY HAIR RELAXER T...

  » Abstract The research examines the influence of billboard advertisement in promoting Dark and Lovely Hair Relaxer on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers of Dark and Lovely Hair Relaxer and to what extent. Without mincing words, it is obvious that billboard is one of the effective adv...Continue Reading »

  Item Type: Project Material |  50 pages |  5,011 engagements | 

• 7. THE IMPACT OF RADIO ON POLITICAL PARTICIPATION

  » CHAPTER ONE 1.0    Introduction 1.1    Background to the Study             Political participation is a process through which individuals or groups of citizens get involved in designing representative decision makers to enhance an effective governance and societal welfare. The participation can come in form of voting, rally, contesting, partnership, among others.         ...Continue Reading »

  Item Type: Project Material |  50 pages |  9,139 engagements | 

• 8. THE IMPACT OF WOMEN IN ADVERTISEMENT

  » CHAPTER ONE 1.0    Introduction 1.1    Background of the Study     It is rare these days to see adverts on either print or broadcast media without women playing prominent and visible roles, which range from complementary, subjective, subordinate to major actors in most television adverts. These roles may be ascribed by men who may not only enhance the product being advertised, but add col...Continue Reading »

  Item Type: Project Material |  50 pages |  5,925 engagements | 

• 9. THE NIGERIA PRESS AND ETHICS OF JOURNALISM PROFESSION

  » CHAPTER ONE1.0 Introduction1.1 Background to the StudyTruth is either nailed to a bleeding cross, or it dons a variegated cloak. That is the nexus between the ‘brown envelope’ syndrome and the cancer of corruption. Siyan Oyeweso (2009).Journalism practice wields such enormous powers and calls for the highest standards of ethics and commitment to truth. Ethics and truth in journalism have assum...Continue Reading »

  Item Type: Project Material |  50 pages |  5,347 engagements | 

• 10. PROBLEMS OF PRIVATE MEDIA MANAGEMENT IN NIGERIA

  » 1.2   STATEMENT OF THE RESEARCH PROBLEM             The research x ray the problems and prospects of private media management with a particular reference to a single private broadcast media using African Independent Television.             No doubt to say the fact that management is not a bed of rose. With this backdrop, management has some problems in managing, controllin...Continue Reading »

  Item Type: Project Material |  50 pages |  5,915 engagements | 

• 11. RELEVANCE OF PUBLIC RELATIONS IN HEALTH INSTITUTIONS

  » CHAPTER ONE 1.0       INTRODUCTION 1.1       Background to the Study             Whether an organization is profit oriented, non profit oriented, public or private there is need for understanding between the internal or external publics. Similarly for any serious organization to grow, survive and maintain its reputation at all time there is need to involve public relations ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,535 engagements | 

• 12. ROLE OF COMMUNITY NEWSPAPERS IN POLITICAL AWARENESS

  » Abstract Basically the study focuses attention on the Role of Community Newspaper in Political Awareness with a case study of Boripe Local Government. Newspaper has over the years performs a very crucial role in the socio political and economic development of Nigeria since the first community newspaper of Iwe Iroyin Fun Awon Egba. Newspaper often referred to as the fourth estate of realm because o...Continue Reading »

  Item Type: Project Material |  50 pages |  4,477 engagements | 

• 13. ROLES OF PRINT MEDIA IN CREATING AWARENESS AGAINST DRUG ABUSE

  » CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message from mass media. The potential power of the mass media to help solve social problems. Television, radio and print advertising can entice people to buy a wide range of products and services, and television ...Continue Reading »

  Item Type: Project Material |  50 pages |  7,315 engagements | 

• 14. ROLE OF MASS MEDIA IN CRUSADE AGAINST TERRORISM

  » Abstract This study seeks to analyze the role of mass media in crusade against terrorism especially in Nigeria with the insurgence of Boko Haram, an Islamic terrorist group that has since been a threat to national security. The study became essential because of the atmosphere in which the Nigerian media found itself as a watchdog caught in the midst of political and religious divide. The study use...Continue Reading »

  Item Type: Project Material |  50 pages |  5,204 engagements | 

• 15. THE ROLE OF MASS MEDIA TOWARDS THE ERADICATION OF CHILD TRAFFICKING IN NIGERIA

  » CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDYMedia has turned the world into a global village. It is prominent tool and a best means of one way communication. So, it’s being widely used for everything and for any purpose.It has been playing a significant role in most of all social, political and development sectors due to its power to influence on attitude and behaviour of general publi...Continue Reading »

  Item Type: Project Material |  50 pages |  5,089 engagements | 

• 16. INFLUENCE OF HOME VIDEO ON THE MORAL BEHAVIOUR

  » Abstract Watching movies has been an habit among students of tertiary institutions in Nigeria due to the accessibility and influx of foreign and local home video targeted at them. It is on this motion that this research investigates the influence of home video on the moral behaviour of students. The research is quantitative with the use of cross sectional survey research method. The data collectio...Continue Reading »

  Item Type: Assignment |  50 pages |  6,887 engagements | 

• 17. INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE

  » Abstract The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ibadan Community which includes students and staffs. Reading from online news websites, blogs, social media including youtube are on the increase among students as information and communication technology advances to the extent that students a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,723 engagements | 

• 18. THE INFLUENCE OF SMS POLITICAL ADVERTISING (MESSAGES) ON VOTING PATTERN OF ELECT...

  » ABSTRACT The research is carried out on the thrust to examine the influence of SMS political advertising (messages) on voting pattern of electorates in the 2015 Governorship election in Abia State. Short Message Service otherwise known as SMS play a crucial role in political mobilization, political awareness and in influencing the voting behaviour of electorate as it was tested during the 2014 gov...Continue Reading »

  Item Type: Project Material |  50 pages |  6,294 engagements | 

• 19. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRO...

  » CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND TO THE STUDY           Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing every day. It is estimated that over 500 million people are interacting with social media (Ostrow, 2010). The number of social media users g...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 20. RADIO LEADERSHIP PATTERN AMONG MARKET WOMEN IN NIGERIA

  » ABSTRACT This project has been written to help the reader or students especially students of mass communication to have a better understanding on the rate of Radio listenership pattern among market women. The project shall be in five major chapters, opening with introduction, background of the study, statement of the problem, importance of the study, scope of the study, limitation of the study and...Continue Reading »

  Item Type: Project Material |  50 pages |  4,797 engagements | 

• 21. ROLE OF MASS MEDIA IN ACHIEVING A SUSTAINABLE HEALTH CARE IN NIGERIA

  » CHAPTER ONE 1.0 Introduction1.1 Background to the StudyMass media provide information among people at large so that there is acceptance of any idea to create interest. Mass media displays information about health and make people aware so as to prevent the spread of various diseases. There are various types of mass media (magazines, television, internet, newspapers, etc.). The media have the power ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,403 engagements | 

• 22. INFLUENCE OF OUTDOOR ADVERTISING ON THE CONSUMERS

  » ABSTRACT Outdoor advertising messages are difficult to avoid because it is placed strategically and use special appealing techniques especially a digital billboard that slides products which reduce boredom while it also used to reinforce the recall of brand names and pay offs. The research examines the influence of outdoor advertising on its publics with a case study of Ikeja City Mall in Lagos st...Continue Reading »

  Item Type: Project Material |  50 pages |  5,160 engagements | 

• 23. PROBLEMS AND PROSPECTS OF MEDIA MANAGEMENT IN NIGERIA

  » ABSTRACT Management is core to every organization who is aiming at succeed whether or public organization to include media organization. The research therefore, examines the problems and prospects of media management in Nigeria with a case study of Osun State Broadcasting Corporation. Survey research method is adopted while 100 copies of questionnaire were administered to 100 respondents who were ...Continue Reading »

  Item Type: Project Material |  50 pages |  6,435 engagements | 

• 24. ASSESSMENT OF THE ROLE OF BROADCAST MEDIA IN THE SENSITIZATION TOWARDS ENVIRONME...

  » Abstract The research assessing the role of broadcast media in sensitizing people of Osogbo local government towards environmental sanitation. The physical environment is very important to the survival of the entire universe, and Nigeria as a nation has been battling to reduce the risks, resulting from poor sanitary conditions and unwholesome toilet habits in our cities and communities. This resea...Continue Reading »

  Item Type: Project Material |  50 pages |  5,115 engagements | 

• 25. PERCEPTION OF ON MEDIA COVERAGE OF BOKO-HARAM INSURGENCY IN NIGERIA

  » Abstract This study evaluate the perception and thinking of people living in Lagos and cities on media coverage of boko haram insurgency that has since been a threat to national security and economy decline. The study became essential because of the atmosphere in which Nigerians in the cities operate especially the fear that boko haram have extended its network to Lagos, Kano, Enugu, Plateau and ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,590 engagements |