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Mass Communication Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE EFFECT OF AKBC TV PEAK MILK ADVERTISING ON THE CONSUMERS BUYING HABIT

  » ABSTRACT This research work – the effect of AKBC TV peak milk advertisement in the consumers buying habit. A case study of Ikot Ekpene local government area in Akwa Ibom state. Over the years advertisement has been one of the major ways product and service are been presented to the public in creation of awareness. So many products that are popular now because they have been publicize through the...Continue Reading »

  Item Type: Project Material |  50 pages |  3,998 engagements | 

• 2. PERCEPTION OF CYBER CRIME AMONG NIGERIAN YOUTHS

  » ABSTRACT   The aim of this study was to examine the perception of cyber crime among Nigerian youths using Caritas University as a study. In this research study  we found out people’s reaction to messages depends mainly on how it is perceived. To achieve the aim o the study literature was reviewed. Survey research method was used in which questionnairethe major instrument was distributed to va...Continue Reading »

  Item Type: Project Material |  50 pages |  4,347 engagements | 

• 3. INFLUENCE OF NEWS CENSORSHIP ON THE PERFORMANCE OF MEDIA HOUSES IN NGERIA

  » ABSTRACT The aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. Five research questions were used in the study. The findings of the study showed that news censorshi...Continue Reading »

  Item Type: Project Material |  50 pages |  3,816 engagements | 

• 4. IMPACT OF MOBILE PHONE ON AGRICULTUTRAL INFORMATION

  » ABSTRACT The study “The Impact of mobile phone on Agricultural Information among Otukpo Farmers”. A study of Agric information dissemination among Otukpo farmerOtukpo Local Government Area. Using a survey of five villages in Otukpo town Otukpo Local Government Area of Benue Statethe researcher found that Otukpo farmers has adopted the impact of mobile phones in getting agric information due to...Continue Reading »

  Item Type: Project Material |  50 pages |  3,912 engagements | 

• 5. IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON RADIO NEWS

  » INTRODUCTION   1.1              Background of the Study   Broadcasting has been at the forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news per se, while listening to a cassette, compact disc or radio station etc. (Church Akpan 2006).   ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,145 engagements | 

• 6. EFFECT OF PUBLIC RELATIONS ON THE CUSTOMER

  » ABSTRACT This work is a study of the effect of public relations on the consumer. It users premier breweries Plc as a case of study. The research has employed oral interview for the collection of data this millennium. The work establishes the effect of public relations on the consumer. The work also offers a useful suggestion on how to transform the effects of public relations on the consumer into ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,163 engagements | 

• 7. AUDIENCE PERCEPTION OF NIGERIAN NEWSPAPER ON THE INTERNET

  » This study is aimed at finding out the state of Nigerian newspapers published on the internet with a view to ascertaining the perception of Nigerian readers (audience) to them. The study will also look at the challenges and prospects of internet newspaper publishing the various problems encountered by readers as well as finding out the effectiveness of the internet as a feedback medium to newspape...Continue Reading »

  Item Type: Project Material |  50 pages |  4,770 engagements | 

• 8. EFFECTIVENESS OF INTERPERSONAL COMMUNICATION ON COMMUNITY DEVELOPMENT

  » Background of the Study It is difficult to imagine for any community that does not require one people to interact with other people. People in a community likely use interpersonal communication every day to handle complaints, misunderstanding, conflicts etc.  from their indigenes, to persuade their superiors to give you some time off, or to comfort other people dealing with difficult problems. In...Continue Reading »

  Item Type: Project Material |  67 pages |  9,528 engagements | 

• 9. TV EDUCATIONAL PROGRAMMES AND COGNITIVE ABILITIES OF STUDENTS

  » Background of the Study   The use of television for promoting learning or as a supplement for classroom teaching continues to attract much attention because of the major role the mass media play in the contemporary society. The instructional material which television provides is often used in the educational development of students in Nigeria (Nworgu and Nworgu, 2008). This constant use of televi...Continue Reading »

  Item Type: Project Material |  67 pages |  4,787 engagements | 

• 10. INFLUENCE OF SOCIAL MEDIA ON EDUCATIONAL PERFORMANCE OF CHILDREN

  » CHAPTER ONE INTRODUCTION   1.1       Background of the Study   Social media makes the world a smaller place, now we have more information, more knowledge, and have better opportunities to use it. Social media improved our ability to absorb information, what would have seemed to be over whelming to someone 20 years ago is normal to us. According to Kuppuswamy and Shankar (2010), a social me...Continue Reading »

  Item Type: Project Material |  67 pages |  5,759 engagements | 

• 11. IMPACT OF ADVERTISING ON SELECT HOTELS PROFITABILITY

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Previous to the era of industrial revolution, the pattern and method of salesmanship was both crude and cumbersome chiefly because the gap between the productive and consumption sectors of society was small and manageable. However, with the present complication and sophistication among both the producers and consumers occasion by high level econ...Continue Reading »

  Item Type: Project Material |  67 pages |  4,304 engagements | 

• 12. THE EFFECTIVENESS OF AKBC RADIO PROGRAMME AKWA IBOM TODAY IN POLITICAL MOBILIZAT...

  » CHAPTER   ONE INTRODUCTION 1.1 Background of the Study In the past, women were meant to occupy a secondary role in the   society. Thus taking care of the house and family was   seen as their main occupation on the other hand, people thinks that women were born with physical and psychological characters which made them to fulfill jobs; house work and family for this reason. While in the famil...Continue Reading »

  Item Type: Project Material |  67 pages |  6,134 engagements | 

• 13. THE ASSESSMENT OF EXXONMOBIL CORPORATE SOCIAL RESPONSIBILITIES

  » CHAPTER ONE INTRODUCTION 1.1       Background of the Study             Corporate social responsibility can be defined as the “economic legal, ethical and discretionary expectations that society expect from organization at a given point in time (Carroll and Bucholtz 2003, p. 36). The concept of corporate social responsibility means that organization have moral, ethical and phila...Continue Reading »

  Item Type: Project Material |  67 pages |  4,582 engagements | 

• 14. THE EFFECT OF VIOLENCE MOVIES ON TEENAGERS

  » CHAPTER ONE INTRODUCTION 1.1     Background of the Study          A teenager is a young person whose age falls within the range of 13 to19 years they are called teenager’s because their number end with teen. Merriam Webster (1828) Biologically, a teenagers falls between the stages of infancy and adulthood.           Also a teenager is a being between the stage of birth and ...Continue Reading »

  Item Type: Project Material |  67 pages |  4,554 engagements | 

• 15. INFLUENCE OF AIRTEL BILLBOARD ADVERTISEMENT ON CONSUMERS PATRONAGE

  » CHAPTER ONE INTRODUCTION Background of the Study Communication is life and life is communication. Communication is ubiquitous, it is all around man. Man cannot do without communication in the society. It leads people from instinct to inspiration through various processes and system to enquiring command and control.   The words of Schramm Roberts (1992) states that when one studies communication, ...Continue Reading »

  Item Type: Project Material |  67 pages |  5,464 engagements | 

• 16. EFFECTIVENESS OF WRITTEN COMMUNICATION ON ORGANIZATIONAL PERFORMANCE

  » CHAPTER ONE INTRODUCTION Background of Study Written communication is a means of bring about change. It is the mean stream of any organization growth. There is a need for interaction and understanding of management, employee relations. This will bring about increase performance of all parties involved. As a medium, a means to performance ends, or as constitive, as the end in itself. Written commun...Continue Reading »

  Item Type: Project Material |  67 pages |  4,461 engagements | 

• 17. PUBLIC RELATIONS AND STAFF HARMONY

  » CHAPTER ONE INTRODUCTION   1.1       Background of the Study   Awareness of public relations is growing all over the world including the developing countries like Nigeria. This rapid and progressive development in the globalizing world has lent relative high acceptance to public relations as an autonomous management function. Public relations is everything that is calculated to improve mut...Continue Reading »

  Item Type: Project Material |  67 pages |  4,239 engagements | 

• 18. EFFECTIVENESS OF AKBC RADIO NEWS COMMENTARIES ON SOCIAL CHANGE

  » CHAPTER ONE INTRODUCTION Background of the Study In democratic environment such as news commentaries whether on radio or television do not only serves as purveyor of public opinion but also serves as tools for bridging credibility gap between government and the governed. News commentaries are a form of writing in broadcast media that provide insight and interpretation analyses for event which are ...Continue Reading »

  Item Type: Project Material |  67 pages |  4,672 engagements | 

• 19. THE IMPACT OF INTERNET ON THE READING HABIT OF NIGERIAN STUDENTS

  » CHAPTER ONE INTRODUCTION 1.1     Background of the Study Reading serves as a tool for students’ enhancement of intellectual properties of people from generation to generations so as to ensure continuous human and societal transformations and developments. Reading is an act of decoding written, textual or graphic information in order to make meaningful interpretations from an information mate...Continue Reading »

  Item Type: Project Material |  67 pages |  7,407 engagements | 

• 20. INFUENCE OF AKBC RADIO INDOMIE NOODLE COMMERCIALS ON THE BUYING HABIT OF CONSUME...

  » CHAPTER ONE INTRODUCTION  Background of the Study Commercial is defines as a non – personal communication of information usually paid for and it is usually persuasive in nature about products, services  or ideas by identified sponsor through various media, Aren (1996). Commercial is a marked tool that serves several functions. It identifies functions; it identifies and differentiates them fro...Continue Reading »

  Item Type: Project Material |  67 pages |  4,473 engagements | 

• 21. COMMUNICATION AND ORGANIZATIONAL MANAGEMENT

  » CHAPTER ONE INTRODUCTION 1.1     Background of the Study Communication is important for the successful performance of any human organization. Indeed, organization cannot survive without communication. In any production process for instance, the employees (operators) require complete and accurate information to be able to function correctly on their duty posts. In decision making, also the mana...Continue Reading »

  Item Type: Project Material |  67 pages |  3,977 engagements | 

• 22. EFFECTIVENESS OF TRADITIONAL MODE OF COMMUNICATION IN CONFLICT RESOLUTION

  » CHAPTER ONE INTRODUCTION 1.1     Background of the Study Society survival and growth depends on a number of things, among them is a system of communications. According to Bitner (1980) quoted in Okuna (1999). What we know as communication today has developed over a number of centuries. The sophisticated and complexity which characterized human communication in the modern world are the result o...Continue Reading »

  Item Type: Project Material |  67 pages |  5,111 engagements | 

• 23. THE INFLUENCE OF ADVERTISING ON CONSUMERS BRAND PREFERENCE OF STAR MAGGI

  » CHAPTER ONE INTRODUCTION 1.1    Background of the Study Advertising is any form of non personal presentation and promotion of goods and services usually paid for by an identified sponsor. Advertising is non personal because its message are not aimed at a particular person but are meant for an anonymous audience. Advertising is derived from the Latin word “Advertere” which means to turn atte...Continue Reading »

  Item Type: Project Material |  67 pages |  4,190 engagements | 

• 24. INFLUENCE OF NTA 12 PROGRAMME “NUPTIAL BLISS” ON VIEWERS

  » CHAPTER ONE INTRODUCTION 1.1     Background of the study “Nuptial bliss” a public enlightenment programme context means the marriage blessing between husband and wife which is made on television as a programme to sensitize and influence  knowledge on people in general. Enlightenment came to Nigeria through the use of mass media, including television. According to Bauer and Bauer, (1960, p...Continue Reading »

  Item Type: Project Material |  67 pages |  3,887 engagements | 

• 25. IKOT EKPENE AUDIENCE PERCEPTION OF AKBC TELEVISION NEWS COMMERCIALIZATION

  » CHAPTER ONE INTRODUCTION Background of the Study News is a very important tool that aids in societal development, it is the act of keeping the public informed and bringing to full knowledge what was in the dark to light. It is the act of giving an account of occurrence in the society to the audience. According to McQuail (1992) News was a selective, socially manufactured product with the power to ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,132 engagements |