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1. EFFECTS OF PRODUCT QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET)
» CHAPTER ONE 1.1 ... 1.2. STATEMENT OF THE PROBLEMS There are many competitive industries in the market producing similar product or substitute product. For company to gain customers retention and loyalty, companies must continues to place emphasis on product quality in other to retain and maintain customer’s choice on a product. The study is focused on the...Continue Reading »
Item Type: Project Material | 65 pages | 5,644 engagements | Source: Marketing Projects & Research Materials
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2. ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANK...
» CHAPTER ONE 1.1 ... 1.2 STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 2004). The influx of new banks in the later eighties and nineties, commonly referred to as the new gen...Continue Reading »
Item Type: Project Material | 65 pages | 4,628 engagements | Source: Marketing Projects & Research Materials
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3. THE IMPACT OF SOCIAL MEDIA ON CONSUMERS’ BUYING BEHAVIOUR OF TOYOTA BRAND OF V...
» ABSTRACT The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether Customers have positive perception towards online shopping of Toyota brand of vehicle and also to find out whether Social media has significantly influenced the different stages of consumer decision making on the purchase of Toyota Brand of vehicles. Some of t...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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4. BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY...
» CHAPTER ONEINTRODUCTION BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is, traditionally altering the traditional views of advertising and communication media. This revolution is the internet, the massive global network of interconnected packet switched computer network, which as a new marketing medium has the potential to radically cha...Continue Reading »
Item Type: Project Material | 65 pages | 5,152 engagements | Source: Marketing Projects & Research Materials
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5. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE: AN EMPIRICAL STUDY OF PHARMAC...
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYAs the economy advances, there is a narrowing of gap between producers and consumers due to the emergence of the advancement in technology and distribution fulfils the critical function of integrating the economy into society to serve human needs. The major reason for business is to sell its products and services, that can satisfy their cu...Continue Reading »
Item Type: Project Material | 65 pages | 5,146 engagements | Source: Marketing Projects & Research Materials
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6. THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT
» CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospective target market. Advertising has been defined as any paid form of non personal presentation of ide...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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7. THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUN...
» CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate bra...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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8. MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES
» HAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDYTo stay in business entails continuous business transaction between a company and its various customers. much is involved in achieving a big term survival needs.Customers patronage is one of the major ingredients for a company’s long existence .patronage is one of the major ingredients for company’s long existence .patronage ...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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9. THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY
» ABSTRACT This study examines the effect of organizational culture on employee performance and organizational productivity. Five hypotheses were formulated and tested. The literature review examines the meaning of organizational culture, theoretical concepts in organizational culture, the functions of organizational culture, components of organizational culture, assessing the culture of an organiza...Continue Reading »
Item Type: Project Material | 65 pages | 8,375 engagements | Source: Marketing Projects & Research Materials
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10. MARKETING RESEARCH AND ITS IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY
» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYAfrican Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria which was then a British colony. According to Ugwanyi (2002:66) other banks come into existence such as British bank for West Africa (BBWA) now first ...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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11. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN...
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix.Kotler (2008) opines that market is a place or a geographical area where buyers and sell...Continue Reading »
Item Type: Project Material | 65 pages | 0 engagements | Source: Marketing Projects & Research Materials
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12. THE EFFECT OF PACKAGING ON SALES OF GOODS
» CHAPTER ONE 1.0 INTRODUCTIONPackaging is a marketing tool and it is closely interwoven with the performance of marketing functions. It is concerned with the wrapping of materials and the process used. Well designed packaged can create convenience value for the consumer and promotion value for the producer. Packaging as a promotional tool has been an important marketing consideration, all over...Continue Reading »
Item Type: Project Material | 65 pages | 5,187 engagements | Source: Marketing Projects & Research Materials
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13. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
» CHAPTER ONE 1.0 INTRODUCTIONOne element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures. Packaging is also no longer me...Continue Reading »
Item Type: Project Material | 65 pages | 8,478 engagements | Source: Marketing Projects & Research Materials
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14. AN EXAMINATION OF POTENTIAL BENEFITS & CONSTRAINTS ASSOCIATED WITH SMALL BUSINES...
» EXECUTIVE SUMMARY Small business development is a crucial source of employment and growth within any economy and the emergence of the Internet and ecommerce is evolving as a potentially key facilitator of sustained development for many small firms.The main purpose of this study is to examine the potential benefits and constraints associated with small business use of e commerce. The project firstl...Continue Reading »
Item Type: Project Material | 65 pages | 4,988 engagements | Source: Mass Communication Projects & Research Materials
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15. THE SOCIO-ECONOMIC IMPLICATION ON THE BOKO HARAM INSURANCE IN NIGERIA 2009-2013
» CHAPTER ONE INTRODUCTION 1.1 Background to the study The entire world today is confronted with a plethora of challenges emanating from conflicts that pose direct threat to international and national peace, security, and development. Doubtless, despite their local origin, these conflicts constitute global concerns because when they occur, their impact can spread across bo...Continue Reading »
Item Type: Project Material | 65 pages | 4,532 engagements | Source: Accounting Projects & Research Materials
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16. EVALUATION OF THE ANTIHYPERGLYCEAMIC EFFECTS OF POLAR PARTITION FRACTIONS OF HOS...
» ABSTRACT Hoslundia opposita leaf is used folklorically in the management of diabetes and a preliminary anti hyperglycaemic activity has been reported for its methanol extract. Therefore, in this study, the antihyperglyceamic activities of the partition fractions of Hoslundia opposita leaf was investigated using glucose loaded wistar rats with a view to determine the most active fraction. A 1% Twee...Continue Reading »
Item Type: Project Material | 65 pages | 5,437 engagements | Source: Microbiology Projects & Research Materials
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17. THE HISTOLOGY OF THE HEART USING ANIMAL MODELS (ADULT WISTAR RATS)
» 3.1 SUBJECTS IN THIS STUDY 3.1.1 Model Animal – Adult Wistar rats. Sample size – Twenty (20) Wistar rats were procured from the Animal House of the Dpartment of Anatomy and Cell Biology of Delta State University, Abraka, Nigeria. The groupings of the rats were based on their weight. The weights range between 110 and 176 grams. The numbers of groups were four (4), with each group made up of...Continue Reading »
Item Type: Project Material | 65 pages | 6,088 engagements | Source: Microbiology Projects & Research Materials
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18. AN ANALYSIS ON THE EFFECT OF Hippocratea africana ROOT BACK EXTRACT ON ESTRADIOL...
» CHAPTER ONE1.0 INTRODUCTION Malaria is one of the most important killer diseases in Africa causing more than one million deaths every year. In Nigeria, the infection rate has been described as holoedenic with more than 75% of children ages 2 9 years infected (Saloko et al., 1994). Persistence of malaria symptoms after treatment with over the counter available antimalarial drug...Continue Reading »
Item Type: Project Material | 65 pages | 5,780 engagements | Source: Microbiology Projects & Research Materials
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19. A STUDY ON MOSQUITO AS A PRIMARY MALARIA VECTOR
» CHAPTER ONE 1.1 INTRODUCTION Mosquitoes are vectors of Plasmodium parasite that cause malaria, nematode worms that cause filariasis for example Wuchereria bancrofti, and a large number of arbo viruses e.g yellow fever and dengue viruses including two of great impacts in the tropical ad sub tropical regions (Ifeyinwa et al, 2012). They belong to the Order:Diptera and possess short elonga...Continue Reading »
Item Type: Project Material | 65 pages | 9,022 engagements | Source: Microbiology Projects & Research Materials
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20. STUDY OF LIPID PROFILE IN STREPTOZOTOCIN (STZ) – INDUCED DIABETIC RATS UNDER N...
» ABSTRACTThe effect of leaf extract of ocimum gratissimium (scent leaf) and vernonia Amygdalina (bitter leaf) under nicotinanmide coverage was studied using albino wistar rat. Acute toxicity of the plant was carried out using (Lorkes method). LD50 was calculated to be 208 mglkg. The main work involved 49 albino wistar rats weighing 150g to 200g. The rats were put in 7 groups of 7 rats each. Rats in...Continue Reading »
Item Type: Project Material | 65 pages | 5,392 engagements | Source: Microbiology Projects & Research Materials
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21. BACTERIOLOGICAL QUALITY OF B-B STAR MILK BRAND SOLD
» LITERATURE REVIEW 2.1 DEFINITIONMilk is an opaque white maternal lactation secretion. It is the very first food from a child’s mother, and a loving link between mothers and offspring. It provides the primary source of nutrition for newborns before they are able to digest other types of food. The early lactation milk is known as colostrum, and carries the mother’s antibodies to ...Continue Reading »
Item Type: Project Material | 65 pages | 5,397 engagements | Source: Microbiology Projects & Research Materials
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22. MICROBIAL EXAMINATION OF SPOILT PERSEA AMERICANA
» HAPTER ONE1.1 INTRODUCTIONThe Avocado fruit, Persea americana is a tropical and sub tropical fruit tree, originated in central America or adjoining regions of North or South America. It has now spread too much of the near tropical world. The avocado is limited especially by its climatic requirements, with race differences. It is also highly susceptible to drought injury. But excess soil moi...Continue Reading »
Item Type: Project Material | 55 pages | 6,279 engagements | Source: Microbiology Projects & Research Materials
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23. ISOLATION AND IDENTIFICATION OF MICROBES ASSOCIATED WITH SPOILAGE CANNED FOOD SO...
» HAPTER ONE1.1 INTRODUCTION Canning food has been a labor of love for generations of families. Today has become an opportunity to take control of the food you and your family consume.The key to successful canning understands the acidity and spoilage factor of the food you wish to can, as well as the acceptable canning methods to process those foods. There are two types of food, categorized as ...Continue Reading »
Item Type: Project Material | 65 pages | 8,902 engagements | Source: Microbiology Projects & Research Materials
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24. A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIA STUDENTS
» STATEMENT OF PROBLEM Advertising, like other promotional techniques, informs, persuades and reminds. It can change consumer’s beliefs, attitudes, images, and behaviour. But for advertising to be effective on national level, enormous expenditures are required.Successful advertisements do not merely entertain, try to persuade the audience to buy, this is where the problem lies. People tend to hav...Continue Reading »
Item Type: Project Material | 65 pages | 1 engagements | Source: Sociology Projects & Research Materials
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25. THE SYNTAX OF NOMINAL MODIFIERS IN IBIAKPAN AKANANWAM (ANNANG)
» 1.4 STATEMENT OF THE PROBLEM This research is borne out of an interest of the researcher to settle the issue of languages users who do not find it interesting to make use of their mother tongue in communication. 1.5 PURPOSE OF STUDY This research is to explore the topic Nominal Modifiers in Annang. The research is born out of an interest on the topic. The purpose of this work is to s...Continue Reading »
Item Type: Project Material | 65 pages | 6,031 engagements | Source: Sociology Projects & Research Materials