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1. A COMPARATIVE STUDY OF SECONDARY SCHOOL STUDENTS ACADEMIC PERFORMANCE IN FOOD AN...
» FROM 2006 2011 ABSTRACTThis paper compares and examines the performance of secondary school students who were candidates in food and nutrition examinations of both the West African Examination Council (WAEC) and National Examination Council (NECO) from 2006 2011. Through quantitative analysis, the researcher thoroughly examined and analyzed results and statistics from both examining bodies in Nige...Continue Reading »
Item Type: Project Material | 75 pages | 6,296 engagements | Source: Education Projects & Research Materials
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2. EFFECT OF MARKET SEGMENTATION ONPERFORMANCE OF BREWERY INDUSTRY
» (CASE STUDIES OF GUINNESS NIGERIA PLC AND. NIGERIAN BREWERIES PLC) CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY The impact and effect of market segmentation with the view of globalization throughout the world 'be it developed or developing economy, the supremacy being. accord the free market system cannot be over emphasized, that is achieving economic efficiency which ultimat...Continue Reading »
Item Type: Project Material | 64 pages | 6,312 engagements | Source: Marketing Projects & Research Materials
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3. A COMPARATIVE ANALYSIS OF WELL BEHAVED AND DELINQUENT STUDENTS
» ABSTRACT The study focused on the comparative analysis of the academic performance of the well behaved and delinquent students, in Esan West Local Government Area. Three research questions were used to guide the study. The sample of the study comprised of one hundred and fifty (150) students who are senior secondary two of five selected secondary schools in Esan West Local Government Area. Data fo...Continue Reading »
Item Type: Project Material | 75 pages | 5,064 engagements | Source: Education Projects & Research Materials
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4. EFFECT OF PACKAGING ON CONSUMER BEHAVIOUR:
» (A CASE STUDY OF NIGERIAN BREWERIES PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging can be defined as the activities in product planning that involves thecan be shapes, general designing...Continue Reading »
Item Type: Project Material | 90 pages | 9,798 engagements | Source: Marketing Projects & Research Materials
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5. EFFECT OF PHYSICAL DISTRIBUTION ON ORGANIASATIONAL PERFORMANCE
» (A STUDY OF AGRO MARKETING FIRMS IN LAGOS STATE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets becameglobal, so did the challenges associated with gettinga product and service to the right place at the right timeat the lowest cost. Organizations began to realize that it isnot enough to improve efficiencies within an organiz...Continue Reading »
Item Type: Project Material | 74 pages | 7,728 engagements | Source: Marketing Projects & Research Materials
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6. EFFECT OF RETAILING STRATEGY ON ORGANIZATIONAL PERFORMANC
» E (A STUDY OF CADBURY NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Retailing is the set of activities that markets products or services to the final consumers for their personal or household use. Businesses used retailing strategies to increase market share and profit and thus enhance firm’s performance. Vertical retailing is very common among larger busine...Continue Reading »
Item Type: Project Material | 94 pages | 6,106 engagements | Source: Marketing Projects & Research Materials
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7. EFFECT OF THE PRACTICE OF SOCIAL RESPONSIBILITY ON THE PERFORMANCE OF SMALL MEDI...
» (SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer preferences is sound business practice and requires no justification other than the remuneration it provides. Similarly, creating a cultur...Continue Reading »
Item Type: Project Material | 62 pages | 5,490 engagements | Source: Marketing Projects & Research Materials
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8. EFFECT OF TOTAL QUALITY MANAGEMENT (TQM) ON MANUFACTURING SECTOR’S PERFORMANCE...
» EFFECT OF TOTAL QUALITY MANAGEMENT (TQM) ON MANUFACTURING SECTOR’S PERFORMANCE IN NIGERIA. CHAPTER ONE INTRODUCTION 1.1 Background of the study The success of any organization is completely determined by the quality of services that they produce, especially in competitive market place, this therefore bring the relevance of the ideology and prac...Continue Reading »
Item Type: Project Material | 82 pages | 9,737 engagements | Source: Marketing Projects & Research Materials
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9. EFFECT OF INTERNET ADVERTISING ON CONSUMERS' PURCHASE DECISION
» (A STUDY OF JUMIA ONLINE STORES IN LAGOS) CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has been in existence for many decades. It is one means of promotional mix which has its ultimate function to inform, persuade and promote ideas in order to sell goods and services (Akinkugbe 2006; Kotler, 2009). Advertising, over the years, has grown to become a prominent form of marketing c...Continue Reading »
Item Type: Project Material | 87 pages | 7,102 engagements | Source: Marketing Projects & Research Materials
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10. EFFECT OF FORWARD INTEGRATIONON MANUFACTURING INDUSTRY PERFORMANCE
» (A STUDY OF CADBURY NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Businesses used integration strategies to increase market share and profit and thus enhance firm's performance. Vertical integration is very common among larger businesses interested in growing their event further. Vertical integration occur when business expand into new areas con...Continue Reading »
Item Type: Project Material | 71 pages | 5,936 engagements | Source: Marketing Projects & Research Materials
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11. EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON ORGANIZATIONAL PERFORMANCE
» (A CASE STUDY OF ACCESS BANK PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Customer relationship management has attracted the expanded attention of practitioners and scholars. More and more companies are adopting customer centric strategies, programs, tools, and technology for efficient and effective customer relationship management. They are realizing the need for in depth ...Continue Reading »
Item Type: Project Material | 92 pages | 7,121 engagements | Source: Marketing Projects & Research Materials
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12. EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE
» (A CASE STUDY OF NESTLE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments let alone the nation in which they operate. They pay an unliving wages to their employees, shareholders dividend are e...Continue Reading »
Item Type: Project Material | 97 pages | 15,291 engagements | Source: Marketing Projects & Research Materials
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13. EFFECT OF COMMUNICATION ON ORGANIZATIONAL DEVELOPMENT
» (A Study of Power Holding company of Nigeria [PHCN]) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Employee of whatever status needs to participate in the coordination of resource of the organization.Simultaneously an individual also needs to participate in communication. The reciprocal process of sharing information through symbols, principally the word communication itself de...Continue Reading »
Item Type: Project Material | 88 pages | 7,599 engagements | Source: Marketing Projects & Research Materials
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14. CUSTOMER SATISFACTION AND LOYALTY INLOGISTICS SERVICES
» (A Case Study of DHL Express, Lagos) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is significantly less expensive than acquiring newcustomers. Customer loyalty gained importance when the classi...Continue Reading »
Item Type: Project Material | 79 pages | 6,699 engagements | Source: Marketing Projects & Research Materials
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15. CRITICAL ANALYSIS ON SALESMANSHIP PERFORMANCE IN MARKETING OF A COMPANY’S PROD...
» (A CASE STUDY OF UNLIEVER NIGEIRA PLC), CHAPTER ONE 1.0 INTRODUCTION Salesmanship is the act of usefully persuading prospective customers to buy a product or service from which they can derive suitable benefits thereby increasing their total satisfaction with the mutual aim of achieving the company’s goals and objectives. In any business practice, especially in those organization...Continue Reading »
Item Type: Project Material | 77 pages | 8,989 engagements | Source: Marketing Projects & Research Materials
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16. EFFECT OF TWITTER SOCIAL NETWORKING SITE ON THE ACHIEVEMENT OF SENIOR SECONDARY ...
» EFFECT OF TWITTER SOCIAL NETWORKING SITE ON THE ACHIEVEMENT OF SENIOR SECONDARY SCHOOL STUDENTS IN HISTORY IN NSUKKA LOCAL GOVERNMENT AREA Background of the StudyThe internet is a global system of interconnected computers that uses the standard internet protocol suite (TCPT/IP) to serve billions of users worldwide Castells, (1996) it is a network of millions of private, public, academic, busin...Continue Reading »
Item Type: Project Material | 63 pages | 5,181 engagements | Source: Education Projects & Research Materials
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17. ASSESSING THE EFFECT OF RELATIONSHIP MARKETING ON CORPORATE PERFORMANCE IN SMALL...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of a nation’s economy. Small Business Enterprises (SBE's) play a major role in the world economy, and their contribution to economic an...Continue Reading »
Item Type: Project Material | 80 pages | 7,241 engagements | Source: Marketing Projects & Research Materials
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18. THE PROBLEMS OF TEACHING PHYSICAL AND HEALTH EDUCATION IN JUNIOR SECONDARY SCHOO...
» (A CASE STUDY OF SELECTED SCHOOLS IN BWARI AREA COUNCIL, FCT ABUJA) CHAPTER ONE INTRODUCTION 1.1 Background of the Study Physical and Health Education is a systematic instruction in sports, training, practice, gymnastics, exercises, and hygiene given as part of a school or college program. Physical and Health Education is the study, practice, and appreciation of the art and science of human mo...Continue Reading »
Item Type: Project Material | 67 pages | 13,220 engagements | Source: Education Projects & Research Materials
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19. THE IMPACT OF WOMEN’S EDUCATION ON NATIONAL DEVELOPMENT
» IN OREDO LOCAL GOVERNMENT AREA OF EDO STATE ABSTRACT The role of women in national development of any nation cannot be over emphasized. Thus, this is an attempt to re emphasize and re awaken the mind of humanity on the undisputable importance of women education as a vehicle for sustainable national development in Nigeria. The main purpose of this study ...Continue Reading »
Item Type: Project Material | 85 pages | 5,238 engagements | Source: Education Projects & Research Materials
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20. BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Nowadays branding is the most crucial aspect among companies’ activities. A brand consists of more parts than the visible features such as names and logotypes. No matter if the company is a bank or a toy store it is the brand itself that determine if they will succeed or not. It may seem as a simple equation but to i...Continue Reading »
Item Type: Project Material | 54 pages | 7,276 engagements | Source: Marketing Projects & Research Materials
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21. THE CHALLENGES CONFRONTING OPERATORS OF PRIVATE PRIMARY AND SECONDARY SCHOOLS
» IN SOME SELECTED SCHOOLS IN SAGBAMA LGA OF BAYELSA STATE CHAPTER ONE INTRODUCTION 1.1 Background of the Study The history of private ownership in educational administration in Nigeria could be traced to the period when Western education was introduced to the country, in the 19th century. As at the time in question missionaries and churches played dominant roles towards the developmen...Continue Reading »
Item Type: Project Material | 64 pages | 7,279 engagements | Source: Education Projects & Research Materials
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22. INFLUENCE OF E-LEARNING FACILITIES ON ACADEMIC PERFORMANCE OF BUSINESS EDUCATION...
» INFLUENCE OF E LEARNING FACILITIES ON ACADEMIC PERFORMANCE OF BUSINESS EDUCATION STUDENTS IN NIGERIA UNIVERSITY CHAPTER ONE INTRODUCTION 1.1 Background of the study E learning is the act of taking a course online using a modem, wireless, or cable connection to access academic course materials from a computer, phone or other devices.Bermejo, 2005 defined E learning as education that u...Continue Reading »
Item Type: Project Material | 46 pages | 5,774 engagements | Source: Education Projects & Research Materials
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23. FACTORS THAT AFFECT THE GROWTH AND PERFORMANCE OF SCHOOLS AND CHILDCARE PROVIDER...
» IN ENUGU STATE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Early childhood care and education/intervention programs that is been done in schools have been shown to significantly enhance children’s prospects for academic success by reducing the probability of referral to special education, grade retention, and leaving school prior to high school graduation, which in turns facilitates...Continue Reading »
Item Type: Project Material | 50 pages | 5,609 engagements | Source: Education Projects & Research Materials
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24. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
» (A STUDY OFDANGOTE NOODLES) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought and sold as well as provide the security of sustaine...Continue Reading »
Item Type: Project Material | 52 pages | 11,495 engagements | Source: Marketing Projects & Research Materials
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25. AN APPRAISAL OF THE PROMOTIONAL STRATEGIES OF SOFT DRINKS INDUSTRY IN NIGERIA
» (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Soft Drinks Manufacturing Industries in Nigeria adopt many strategies to enhance the sale of their variously branded products, various sales methods such as branding, heavy promotional efforts in form of sales promotion, personal selling, advertising, public relations and publicity are ad...Continue Reading »
Item Type: Project Material | 70 pages | 7,067 engagements | Source: Marketing Projects & Research Materials