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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

  • 1. IMPACT OF SOCIAL MEDIA INFLUENCERS ON STUDENTS BRAND PREFERENCE IN CAMEROON (A C...

    »   CHAPTER ONE INTRODUCTION Background of the study With the increasing popularity of social media, information technology is always evolving and advancing. Social media operates in a very different manner compared to conventional media. Many companies, both large and small, are increasingly utilising social media to create fan pages with the goal of selling their goods or services. This has becom...Continue Reading »

    Item Type: Project Material |  54 pages |  394 engagements | 

  • 2. IMPACT OF AFFILIATE MARKETING ON CONSUMER BRAND PREFERENCES IN CAMEROON (A CASE...

    » IMPACT  OF AFFILIATE MARKETING ON CONSUMER BRAND PREFERENCES IN CAMEROON (A CASE STUDY OF CONSOLIDATED TIN MINES LTD)   CHAPTER ONE INTRODUCTION Background of the study The relevance of internet marketing has increased due to the rapid rise of online media worldwide. This kind of marketing provides more opportunities to directly reach global customers among the many online alternatives accessibl...Continue Reading »

    Item Type: Project Material |  54 pages |  341 engagements | 

  • 3. AN INVESTIGATION INTO THE INFLUENCE OF SOCIAL MEDIA MARKETING STRATEGY ON CONSUM...

    »   CHAPTER ONE INTRODUCTION Background of the study The competitive character of the business environment demonstrates that marketing plays a crucial role in facilitating the allocation of commodities from production to the end customers. Marketing is conducted via a variety of methods, which include numerous features such as networking, geomarketing, tribal marketing, viral marketing, e marketing...Continue Reading »

    Item Type: Project Material |  54 pages |  350 engagements | 

  • 4. AN INVESTIGATION INTO THE IMPACT OF BRANDING ON CUSTOMER BRAND PREFERENCES IN CA...

    »   CHAPTER ONE INTRODUCTION Background of the study Numerous marketing organizations operating in the worldwide industry have come to recognize that branding is a crucial undertaking that may guarantee their longevity in the market. As a result, there is a rise in the number of brands and an increase in branding activities, as companies are actively seeking ways to establish themselves and maintai...Continue Reading »

    Item Type: Project Material |  54 pages |  313 engagements | 

  • 5. AN IN-DEPTH SURVEY ON THE PROBLEMS AND PROSPECT OF ADOPTING SOCIAL MEDIA BASED M...

    » AN IN DEPTH SURVEY ON THE PROBLEMS AND PROSPECT OF ADOPTING SOCIAL MEDIA BASED MARKETING MECHANISM AMONG E COMMERCE BUSINESSES IN CAMEROON(A STUDY OF SELECTED E COMMERCE COMPANIES IN CAMEROON)   CHAPTER ONE INTRODUCTION Background of the study The rapid advancement of digital technology has fundamentally altered the operational landscape of organisations, especially in the realm of e commerce. Fa...Continue Reading »

    Item Type: Project Material |  54 pages |  303 engagements | 

  • 6. AN ASSESSMENT ON THE INFLUENCE OF WORD OF MOUTH MARKETING STRATEGY ON CONSUMER B...

    »   CHAPTER ONE INTRODUCTION Background of the study Word of mouth (WOM) marketing has become a major factor in shaping consumer brand choices on a global scale, due to the fast changing consumer behaviour and marketing dynamics. Word of mouth (WOM) refers to informal communication among people on goods, services, and brands. It significantly influences consumer decision making processes. The influ...Continue Reading »

    Item Type: Project Material |  54 pages |  345 engagements | 

  • 7. AN ASSESSMENT ON THE INFLUENCE OF SOCIAL MEDIA MARKETING STRATEGY ON SALES PERFO...

    »   CHAPTER ONE INTRODUCTION Background of the study The primary driver of organisational development is sales success. In addition to generating profit for the owners, sales performance also creates revenue that may be used for the growth of the organisation. Furthermore, a commendable sales performance confers a competitive edge onto a business. Nevertheless, the sales success may be affected by ...Continue Reading »

    Item Type: Project Material |  54 pages |  262 engagements | 

  • 8. A CRITICAL EVALUATION OF THE IMPACT OF SALES PROMOTION STRATEGY ON CONSUMER BRA...

    » A CRITICAL EVALUATION OF THE IMPACT OF SALES PROMOTION STRATEGY ON CONSUMER  BRAND PREFERENCES IN CAMEROON (A CASE STUDY OF MEDIA SYSTEM CONSULT)   CHAPTER ONE INTRODUCTION Background of the study Sales promotions have emerged as a crucial instrument for marketers, and their significance has seen substantial growth in recent years (Kotler & Keller, 2016). Retail enterprises use prices as a marke...Continue Reading »

    Item Type: Project Material |  54 pages |  316 engagements | 

  • 9. INFLUENCE OF INNOVATION ON CUSTOMERS’ SATISFACTION IN THE ELECTRICITY DISTRIBU...

    »   CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Transactional processes are increasingly being facilitated by technology in the rapidly evolving twenty first century. There is a growing trend among clients to depend on technological methods for generating service outcomes, rather than engaging in direct communication with personnel of the service firm. Technology has been embraced by organ...Continue Reading »

    Item Type: Project Material |  54 pages |  673 engagements | 

  • 10. A CRITICAL ASSESSMENT ON FACTORS INFLUENCING CONSUMER PATRONAGE OF ONLINE-BASED ...

    » A CRITICAL ASSESSMENT ON FACTORS INFLUENCING CONSUMER PATRONAGE OF ONLINE BASED BUSINESSES IN CAMEROON   CHAPTER ONE INTRODUCTION 1.1 Background of the Study The development of internet technology has improved our everyday routines and lives (Isohella et al., 2017). It has also changed how businesses work around the world (Kim et al., 2019). In a similar vein, the internet has provided opportunit...Continue Reading »

    Item Type: Project Material |  54 pages |  555 engagements | 

  • 11. THE EFFECT OF ONLINE ADVERTISING IN SHOPPERS BEHAVIOR IN ENUGU METROPOLIS

    »   CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The exponential expansion of information technology has augmented the significance attributed to online advertising. The internet is without a doubt the most captivating of the information technology innovations that have gained significant media attention. Furthermore, the internet is rapidly becoming the preeminent information source due to...Continue Reading »

    Item Type: Project Material |  54 pages |  964 engagements | 

  • 12. PRODUCT BRANDING AS A TOOL FOR INCREASING CONSUMER LOYALTY IN TELECOMMUNICATION ...

    »   CHAPTER ONE INTRODUCTION 1.1 Background of the Study The telecommunications industry plays a crucial and significant role in the economic stability of both developed and developing countries, including Cameroon. Like many nations, government officials and telecommunications stakeholders in Cameroon are diligently working to provide essential services, particularly in remote areas, as a means to...Continue Reading »

    Item Type: Project Material |  54 pages |  1,053 engagements | 

  • 13. IMPACT OF MARKETING ACTIVITIES ON BANKING SECTOR: A CASE STUDY OF ACCESS BANK CA...

    »   CHAPTER ONE INTRODUCTION 1.1 Background of the Study Prior to the mid 1950s, marketing was primarily associated with manufacturing activities, and banking sector didn't prioritize it as part of their operations. However, towards the end of the 1950s and the beginning of the 1960s, there was a shift in perspective, and the concept of marketing began to encompass service activities as well. Since...Continue Reading »

    Item Type: Project Material |  54 pages |  912 engagements | 

  • 14. IMPACT OF DIGITAL MARKETING ON THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISE IN...

    » IMPACT OF DIGITAL MARKETING ON THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISE IN CAMEROON A CASE STUDY OF JUMIA   CHAPTER ONE INTRODUCTION  Background of the study Businesses across a variety of categories in almost every industrial sector have been utilizing digital tools to enhance their operations in the past several years (Bokša, Šaroch & Bokšová, 2020). It is widely believed that digita...Continue Reading »

    Item Type: Project Material |  54 pages |  1,065 engagements | 

  • 15. ASSESSING THE INFLUENCE OF CULTURAL FACTORS ON CONSUMER BEHAVIOR IN CAMEROON

    »   CHAPTER ONE INTRODUCTION 1.1 Background of the Study Buying behavior is a collection of attitudes that define the patterns of decisions made by customers. However, variety of external situational settings influence customer choices in addition to the fundamental internal elements that are known to influence purchasing behavior.  Furthermore, consumer behavior is influenced by both outside ince...Continue Reading »

    Item Type: Project Material |  54 pages |  713 engagements | 

  • 16. AN EVALUATION OF PRODUCT BRANDING AND ITS CORRELATION WITH CONSUMER LOYALTY IN T...

    »   CHAPTER ONE INTRODUCTION 1.1 Background of the Study The telecommunications industry plays a crucial and significant role in the economic stability of both developed and developing countries, including Ghana. Like many nations, government officials and telecommunications stakeholders in Ghana are diligently working to provide essential services, particularly in remote areas, as a means to allev...Continue Reading »

    Item Type: Project Material |  54 pages |  770 engagements | 

  • 17. IMPACT OF TELEVISION ADVERTISING MESSAGES ON ALCOHOL CONSUMPTION AMONG UNDERGRAD...

    »   CHAPTER ONE INTRODUCTION 1.1 Background of the Study A sort of business communication called television advertising, sometimes known as TV advertising or TV advertisements, entails developing and broadcasting advertisements or content on television. These advertisements are often short videos or clips that aim to grab the audience's attention and urge them to do something, like buy something, u...Continue Reading »

    Item Type: Project Material |  54 pages |  2,320 engagements | 

  • 18. LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER...

    » CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Brands and branding have existed for as long as it has been possible to trace artifacts of human existence. According to American Market Association (2010) a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers or competitors. Branding emerged i...Continue Reading »

    Item Type: Project Material |  58 pages |  0 engagements | 

  • 19. THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION

    » THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY A product may be the best in the world, but it will be of little use to the consumer of it is not where they wants it.  This is concerned with the place where the consumer can acquire it and time utility function when the need arises. Distribution is the flow of goods from producer to the ...Continue Reading »

    Item Type: Project Material |  55 pages |  0 engagements | 

  • 20. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES

    » THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3) Its concept is a philosophy of business which state that the customer wa...Continue Reading »

    Item Type: Project Material |  50 pages |  0 engagements | 

  • 21. THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST ...

    » THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY CHAPTER ONE 1.0  INTRODUCTION The fast food industry is a product offering as well as service rendering industry. This posed a fundamental challenge for the management of fast food industry, more so that service quality is even more difficult to measure than measuring product quality. The industry is clo...Continue Reading »

    Item Type: Project Material |  59 pages |  0 engagements | 

  • 22. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

    » THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY On various occasions between 1974 and 1978, many part of Nigeria were hit by frequent and acute shortage of fuel motorists spent hours queuing at the few filling stations that were open. Others resorted to obtain fuel at exorbitant price called “black market prices”. Most ...Continue Reading »

    Item Type: Project Material |  60 pages |  0 engagements | 

  • 23. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

    » THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 Background to the study All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the ...Continue Reading »

    Item Type: Project Material |  55 pages |  0 engagements | 

  • 24. THE MARKETING OF GINGER IN KADUNA STATE, NIGERIA

    » THE MARKETING OF GINGER IN KADUNA STATE, NIGERIA CHAPTER ONE INTRODUCTION 1 1 BACKGROUND INFORMATTON Nigeria has in recent years, been involved in executing painfid economic recovery programmes arising from recession in international oil market and changes in the macroeconomic direction of the world. This is the consequence of dependence on a monolitic (crude oil) economy at the expense of other u...Continue Reading »

    Item Type: Project Material |  50 pages |  0 engagements | 

  • 25. THE IMPORTANCE OF EFFICIENT PURCHASING IN A MANUFACTURING ORGANIZATION

    » THE IMPORTANCE OF EFFICIENT PURCHASING IN A MANUFACTURING ORGANIZATION CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Purchasing is concerned with the “process of defining the organization needs, selecting suppliers, agreeing terms, placing order and receiving goods and services. It is by it’s nature of service” function oriented to providing a complete supply service for user...Continue Reading »

    Item Type: Project Material |  59 pages |  0 engagements | 


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