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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

1. NEW PRODUCT DEVELOPMENT TEST MARKETING PROSPECT AND CHALLENGES

» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY New products play several roles for he organization, they help maintain growth and thereby protect the interests of investors, employees, suppliers of the organization. New products help keep the firm competitive in a changing market (Patrick, 1997). The consequence of product development have a direct impact on competitiven...Continue Reading »

Item Type: Project Material | 50 pages | 5,313 engagements |
2. PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF CONSUMER GOODS

» ABSTRACT This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as a case study. Data gathering were merely primary including personal interview and questionnaire ot management and staff of NASCO company. Percentage was used to analyze the data collected. The research was guided by three hypotheses formulated which was tested using the chi squa...Continue Reading »

Item Type: Project Material | 50 pages | 5,161 engagements |
3. POLITICAL MARKETING IN NIGERIA

» ABSTRACT This research work was undertaken to investigate the application of marketing in politics with the focus on PDP and APC. It is the contention of this study that marketing plays a vital role in politics. The research carefully identifies how politicians were able to carry their political activities to the grass root level of various communities with the aid of market segmentation. The rese...Continue Reading »

Item Type: Project Material | 50 pages | 5,185 engagements |
4. ROLE OF ADVERTISING IN THE SALES OF NIGERIA MADE GOODS

» Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed by Uyi Technical Company have been able to use advertising to meet some of its basic marketing goals such as creating enough awareness and stimulating demand through the arousal of the right appeal to ensure believability, acceptance and reliability of the products. The research was ...Continue Reading »

Item Type: Project Material | 50 pages | 6,356 engagements |

5. ROLE OF MARKETING IN NIGERIA BANKING SECTOR

» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Financial institutions plays a significant role in the economy of every country in the world. They offer a large and ever expanding number of products and services to the public and private sector such as long and short term loans, annuities, saving accounts, mortgages financial advice and other financial services. ...Continue Reading »

Item Type: Project Material | 50 pages | 14,118 engagements |
6. SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS

» ABSRACT T This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose of this study is to ascertain passengers’ rating of service delivery of transport businesses and the level of satisfaction derived from patronizing them In order to obtain necessary information for this study, both primary and secondary data were used, primary ...Continue Reading »

Item Type: Project Material | 50 pages | 7,499 engagements |
7. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT

» ABSTRACT The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary sources like magazines, books and journals. Personal interviews and questionnaires were also used as primary sources. The researcher observed that ...Continue Reading »

Item Type: Project Material | 50 pages | 5,861 engagements |
8. SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT

» ABSTRACT The topic titled “Significance of price in introduction of a new product” was chosen to examine the relevance of price in the introduction of a new product. The main objective of this study is to investigate the significance of price on a new product. In the course of this research the research methodology adopted were the primary method of data collection through the use of questi...Continue Reading »

Item Type: Project Material | 50 pages | 4,710 engagements |
9. SIGNIFICANCE OF PRICE ON THE SALES OF NEW PRODUCT

» ABSTRACT This project aims at examining the significance of price in sales of new produce and as a profit planning for a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly focused on whether effective pricing policy rely more on the estimate of likely demand than knowledge of lost in order to make a logical profit pl...Continue Reading »

Item Type: Project Material | 50 pages | 5,439 engagements |

10. STRATEGIES FOR MARKETING A NEW PRODUCT IN A SATURATED MARKET

» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Every profit conscious individual both male and female and organization must have at least a product to market, in order to make profit. This is irrespective of the fact that order individuals and organizations may have been involved in a production and marketer wants to go into. The implication of this, is that market for the product co...Continue Reading »

Item Type: Project Material | 50 pages | 5,246 engagements |
11. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE

» ABSTRACT This project is titled the effect of advertising on the sales of toothpaste using herbal toothpaste as a case study. The objective is to examine the problem the researcher will provide solution and also find out if there are other problem that are not discovered by toothpaste producing companies or adverting agency, the researcher also revel various definition of advertising type and obje...Continue Reading »

Item Type: Project Material | 50 pages | 6,188 engagements |
12. THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR

» ABSTRACT The study was designed to investigate the effect of culture on consumers buying behaviour. The main aim is to determine the promotional strategy that will data have obtained through both secondary and primary source. For the primary source a survey of opinion was conducted on a sample of the population that the effect of the culture on consumers buying behaviour is a most effective fundam...Continue Reading »

Item Type: Project Material | 50 pages | 4,904 engagements |
13. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

» ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary source of data collection was used in gathering data ...Continue Reading »

Item Type: Project Material | 50 pages | 9,525 engagements |
14. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT

» ABSTRACT This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservative purpose. The objectives of the firms market value and how packaging affects the marketing power of a product. Data ...Continue Reading »

Item Type: Project Material | 50 pages | 7,471 engagements |

15. THE EFFECT OF PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF A COMPANY PRODUCT

» ABSTRACT This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Nigeria as a case study. This study discussed the aims, objective of the study, historical background of MTN mobile telecommunication network Nigeria relevance of the study, hypothesis formulation and definition of terms. This study also discussed the research me...Continue Reading »

Item Type: Project Material | 50 pages | 4,817 engagements |
16. THE EFFECT OF PURCHASING AND SUPPLY ACTIVITIES IN CONSTRUCTION INDUSTRY

» ABSTRACT This project work titled the effect of purchasing and supply activities in construction industry. Its main objective is to find out if purchasing and supply activities affect the construction industry and also to know if purchasing and supply activities influence another department in the industry. It is apparent that management of purchasing and materials is a vitally important activity...Continue Reading »

Item Type: Project Material | 50 pages | 5,112 engagements |
17. EFFECT OF TELEVISION ADVERTISEMENT ON BUYING BEHAVIOUR WITH REGARDS TO HOUSEHOLD...

» ABSTRACT This study examined the effect of television advertisement on buying behaviour with regards to household necessity, a case study of women in Benin City. The broad objective of this study was to examine the impact of television advertisement. The study also examine some literature reviews; including the meaning of advertising, relevant concepts, featuring of advertisement and demerit of ad...Continue Reading »

Item Type: Project Material | 50 pages | 4,259 engagements |
18. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT

» ABSTRACT This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if advertising has any effect on consumer choice for the product of the firm and also examine if advertising has any influence on the business cycle. The data were collected from primary source through ...Continue Reading »

Item Type: Project Material | 50 pages | 6,027 engagements |
19. THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION

» ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca Cola Bottling Company as a case study. The main objective of this study is to know how sales promotion have helped in consumer buying decision and to also know it have succeeded in increasing the buying and drinking habit of Coca Cola products. In this case the survey method was us...Continue Reading »

Item Type: Project Material | 50 pages | 4,876 engagements |
20. THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS

» Abstract This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine further the extent to which advertising can influence their buying habit. Information was gathered by administering questionnaires a...Continue Reading »

Item Type: Project Material | 50 pages | 5,841 engagements |
21. THE IMPACT OF ADVERTISING ON THE CONSUMPTION OF NOODLE FOODS

» ABSTRACT The rate of consumption of a particular product is not only determined by the desire of the consumer but also by the level of adverting of the product to the consumer. Advertising therefore is regarded as a very important part of marketing mix. This project is aimed at investigating the impact of advertising on the consumption of noodle foods in Nigeria. In actualizing this, questionnaire...Continue Reading »

Item Type: Project Material | 50 pages | 5,596 engagements |
22. THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING

» ABSTRACT This project looks at the impact of marketing information system on decision making in an organization, case study of Coca Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted experimental survey research method where the quest...Continue Reading »

Item Type: Project Material | 50 pages | 7,521 engagements |
23. THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY

» ABSTRACT This research revealed extensively the impact of product quality on consumer brand loyalty. The main purpose was to find out the impact of product quality on consumer brand loyalty as generated high profit to Intercontinental distiller limited products in Ota, Ogun State. Both primary and secondary data collection method were used in gathering information, books journals and past proje...Continue Reading »

Item Type: Project Material | 50 pages | 5,403 engagements |
24. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE PURCHASE OF A COMPANY’S PRODUCT

» Abstract This research seeks to explore “The impact of promotional activities on the purchase of company’s product using Nigeria Bottling Company Plc. as a case study. It has other objectives such as exposing how promotional activities impact positively on the purchase of a company’s product and the effect these promotional activities have on the purchase of Nigeria Bottling company’s prod...Continue Reading »

Item Type: Project Material | 50 pages | 4,556 engagements |
25. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORG...

» Chapter One: Introduction 1.1 Background to the Study The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced to various issues highlighted below. The importance is conspicuously apparent to the fact that the physical product will not be at test without these two aspects of it. Though branding and packaging an individu...Continue Reading »

Item Type: Project Material | 50 pages | 6,480 engagements |