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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. EFFECTIVENESS OF TRADE EXHIBITION AS A MARKETING TOOL IN SMALL & MEDIUM SCALE EN...

  » CHAPTER ONE 1.0   INTRODUCTION The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain.   The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through with less business motive...Continue Reading »

  Item Type: Project Material |  50 pages |  4,940 engagements | 

• 2. IMPACT OF E-PAYMENT ON ONLINE SHOPPING BEHAVIOUR

  » ABSTRACT   The study examined the impact of e payment on online shopping behaviour in Nigeria. The undergraduate students of Distance Learning Institute Business Administration, University of Lagos served as the sample population. The study adopted the survey research design using primary source of data with questionnaire as instrument of data collection. A total of 100 copies of questionnaire we...Continue Reading »

  Item Type: Project Material |  50 pages |  7,263 engagements | 

• 3. PRODUCT QUALITY AS A BASIS FOR CONSUMER’S PATRONAGE

  » CHAPTER ONE INTRODUCTION 1.0    GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and have a competitive advantage over others. Manufacturers therefore get involved in giving those features and characteristics to a product which differentiate it from another one a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,724 engagements | 

• 4. MARKETING STRATEGIES AND THEIR EFFECTS IN SALES EXPANSION IN ORGANISATION

  » CHAPTER ONE 1.0    INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that make use of marketing strategies in measuring the sales of the company’s products are expanded so as to increase their profit margin. The mechanism for marketing strategies in sales expansion in...Continue Reading »

  Item Type: Project Material |  50 pages |  4,924 engagements | 

• 5. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

  » CHAPTER ONE 1.8       INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the most dynamic complicated and challenging function of business. Ma...Continue Reading »

  Item Type: Project Material |  50 pages |  7,071 engagements | 

• 6. MARKETING STRATEGY IN THE HOTEL INDUSTRY

  » CHAPTER ONE 1.1   INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.  The Hotel Industry comprises of three industries which are: ·        Companies involved in constructing, deve...Continue Reading »

  Item Type: Project Material |  50 pages |  6,409 engagements | 

• 7. THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST ...

  » ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decision to buy. Early or chiky. To determine the brand of fast food that is more available than the other and the customer demand for it. To suggest...Continue Reading »

  Item Type: Project Material |  50 pages |  5,516 engagements | 

• 8. RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE

  » ABSTRACT   An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers.   The research work took a critical look into this statement from a relationship marketing perspective as a necessary tool for organizational performance.   In doing so, the existing system in the industry shall be examined to ascertain the problem there in...Continue Reading »

  Item Type: Project Material |  50 pages |  6,017 engagements | 

• 9. SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY

  » CHAPTER ONE 1.0  INTRODUCTION        There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers what the company has produced and brewery industry is not an exception. A popular slogan in marketing says that “Nothing happens until somebody say something”. There is need for communic...Continue Reading »

  Item Type: Project Material |  50 pages |  4,373 engagements | 

• 10. TEST MARKETING OF NEW PRODUCT ITS EFFECTIVENESS AND PRODUCT PERFORMANCE

  » CHAPTER ONE   1.0      INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition continually makes current products obsolete. New products are the lifeblood of any business. They energize the company’s marketing, sales and distribution activities and provide new opportunities in the face of declining markets for existing products. ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,791 engagements | 

• 11. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTES

  » CHAPTER ONE 1.0    INTRODUCTION 1.1    BACKGROUND TO THE STUDY Advertising of brands of toothpaste in Nigeria media reveal that there are many brands currently in the market. They also show that there is serious competition in the toothpaste sub sector of the economy.             A quick scan of two daily newspaper revealed that the following       are currently competiti...Continue Reading »

  Item Type: Project Material |  50 pages |  5,784 engagements | 

• 12. THE EFFECT OF SALES PROMOTION AS A SURVIVAL STRATEGY IN THE MARKETING OF A COMPA...

  » ABSTRACT   The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a survival strategy in the marketing of company’s products. A case study of Nigerian Bottling Company Plc.   The introduction part of this study as contained in chapter one extensively include an over view of area of study, the importance and the effect of sales promotion in...Continue Reading »

  Item Type: Project Material |  50 pages |  4,531 engagements | 

• 13. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORG...

  » CHAPTER ONE   1.1      INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products.  At that time, we had what was called “sellers’ market”.   However, with the current economic trend in Nigeria markets, especially at the inception of Structural Adjustment Programme (SAP), the reversal is the case. Manufacturers hav...Continue Reading »

  Item Type: Project Material |  50 pages |  6,664 engagements | 

• 14. THE EFFECTIVENESS OF DISTRIBUTION STRATEGY ON ORGANISATIONAL PROFITABILITY

  » CHAPTER ONE   1.0   GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to the other, depending on the type of goods and services provided or produced in such business organisation. In considering the importance of distribution strategy on organisational profitability or before an organisation settles for the type of distribution pol...Continue Reading »

  Item Type: Project Material |  50 pages |  4,683 engagements | 

• 15. THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA BANKING INDUSTRY

  » ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is to examine the application of marketing concept in the ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,540 engagements | 

• 16. THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMERS’ SATISFACTION

  » CHAPTER ONE 1.0     INTRODUCTION 1.1   BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming more sophisticated than before especially in this new economy (Kotler 2002).  That is why  banks  today must take this as a case to...Continue Reading »

  Item Type: Project Material |  50 pages |  5,609 engagements | 

• 17. THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING CO...

  » ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to use the right method on consumers and this affect sales volume performance. In view of this, the study...Continue Reading »

  Item Type: Project Material |  50 pages |  4,988 engagements | 

• 18. THE IMPACT OF PROMOTIONAL STRATEGY ON SALES AND PROFIT

  » ABSTRACT The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales and profit objectives and to curb the menace of liquidation that is so rampant in the business industries of today.   To this end, the topic “the impa...Continue Reading »

  Item Type: Project Material |  50 pages |  4,925 engagements | 

• 19. THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR

  » CHAPTER ONE 1.0  INTRODUCTION        Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to the characteristics of the product and services would not appeal to then in the degree. Just as income taste an other factors in liness ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,695 engagements | 

• 20. THE RELATIONSHIP BETWEEN EMPLOYEE JOB SATISFACTION AND EMPLOYEE COMMITTMENT AMON...

  » ABSTRACT This study examined the relationship between employee job satisfaction and employee commitment of Unilever Nigeria Plc. The objectives of this research were to find out the relationship between job satisfaction and affective commitment; to determine the relationship between normative commitment and job satisfaction and to examine the relationship between continuous commitment and job sati...Continue Reading »

  Item Type: Project Material |  50 pages |  4,616 engagements | 

• 21. THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TAB...

  » ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve the goal of the study, the closed ended r4esearch was used to study (twenty one) table water manufacturers, where questionnaire were administered to 18 respondents in order to obtain first hand information after ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,477 engagements | 

• 22. THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT

  » ABSTRACT        This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to communication effectively so as to establish awareness of creating a favorable attitude to stimulate  demand for a product or service among potential cus...Continue Reading »

  Item Type: Project Material |  50 pages |  4,951 engagements | 

• 23. THE ROLE OF NEGOTIATION IN ATTAINING PURCHASING OBJECTIVES

  » CHAPTER ONE 1.0     INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at a profit. This goal is accomplished by the appropriate blending of what many management authorities call the five mis machines, men, Material money and management, material today are the life blood of industry. No industrial organization can operate w...Continue Reading »

  Item Type: Project Material |  50 pages |  4,192 engagements | 

• 24. PROMOTIONAL STRATEGY AS A TOOL OF ORGANIZATIONAL PROFITABILITY

  » CHAPTER ONE   1.0       INTRODUCTION In this study, the main objective of promotional activities as stated by Engel et al (1979) is to facilities sales and also contribute to long run profit performance of an organisation. In economic terms, a firms goal in employing promotional programmes is to change both the shape and location of the demand pattern of it’s products. In this case it wi...Continue Reading »

  Item Type: Project Material |  50 pages |  4,806 engagements | 

• 25. THE IMPACT OF DISTRIBUTION STRATEGY ON ORGANISATIONAL PROFITABILITY

  » CHAPTER ONE   1.0   INTRODUCTION The type distribution policy exercised differs from one organisation to another, depending on the type of goods and services produced in such business organisation. In considering the importance of distribution policy on organizational profitability, volume of business organisation either positively or negatively.   Before an organisation settles for the type ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,236 engagements |