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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE IMPACT OF MARKETING ON AGRICULTURAL DEVELOPMENT IN A DEVELOPING COUNTRY

  » CHAPTER ONE   INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is confronted with problems urban drift in the economy. These like inflation unemployment, rural probl...Continue Reading »

  Item Type: Project Material |  50 pages |  4,972 engagements | 

• 2. EFFECT OF PHYSICAL DISTRIBUTION ON ORGANISATIONAL PERFORMANCE

  » ABSTRACT This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) staff were selected from five agro marketing firms in Lagos. Two hypotheses were formulat...Continue Reading »

  Item Type: Project Material |  50 pages |  6,692 engagements | 

• 3. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDUSTRY

  » ABSTRACT This research project examine the effects of market segmentation on performance of brewery industry with special reference to Guinness Nigeria Plc. And Nigerian Breweries Plc. The research design took both an inferential and a descriptive approach.  A sample size of One hundred was drawn from the population. A hundred questionnaires were distributed randomly to stratified groups among th...Continue Reading »

  Item Type: Project Material |  50 pages |  4,391 engagements | 

• 4. EFFECT OF FORWARD INTEGRATION ON MANUFACTURING INDUSTRY PERFORMANCE

  » ABSTRACT This research examined Customer Satisfaction And Loyalty In Logistics Services with special reference to DHL Express, Lagos.   Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) customers DHL Express staff were sampled, out of with Forty (40) were retrieved giving a response rate o...Continue Reading »

  Item Type: Project Material |  50 pages |  4,002 engagements | 

• 5. ECONOMIC LIBERALISATION THROUGH COMMERCIALISATION OF PUBLIC ENTERPRISES

  » ABSTRACT This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected the performance of telecommunication industry in Nigeria. This study intends to show the efforts of Mobile Telecommunication Network (MTN) in monitoring and managing the risk in the business e...Continue Reading »

  Item Type: Project Material |  50 pages |  4,396 engagements | 

• 6. SELF EMPOWERMENT THROUGH THE PROCESSING AND MARKETING OF LOCUST BEANS FOR EXPORT

  » ABSTRACT       The project is primarily aimed at empowering the youth through processing of locust beans. This condiment involved boiling for 12 hours soaking the seeds in water, dehulling, boiling for another 6 hours and fermentation for 3 4 days. The use and efficiency locust beans dehuller machine is to reduce the amount of time and labour required. In the traditional manual dehuling of Afri...Continue Reading »

  Item Type: Project Material |  50 pages |  6,123 engagements | 

• 7. THE EFFECT OF CUSTOM AND EXCISE SERVICE ON IMPORTATION TO NIGERIA ECONOMIC DEVEL...

  » CHAPTER ONE 1.0     INTRODUCTION The country’s level of development is highly measured by the level of economic buoyancy which can be predetermining by the importation and exportation sector in the economy. Emphasis are laid on the fact that the existence of the international trade encourage the law of comparative advantage which aid specialization  of one country over other at word marke...Continue Reading »

  Item Type: Project Material |  50 pages |  5,508 engagements | 

• 8. THE EFFECT OF GLOBAL FINANCIAL CRISIS ON TELECOMMUNICATION SECTOR IN NIGERIA

  » ABSTRACT This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected the performance of telecommunication industry in Nigeria. This study intends to show the efforts of Mobile Telecommunication Network (MTN) in monitoring and managing the risk in the business e...Continue Reading »

  Item Type: Project Material |  50 pages |  4,692 engagements | 

• 9. THE ENVIRONMENTAL INFLUENCE OF SMALL SCALE BUSINESS IN MARKETING THEIR PRODUCTS ...

  » CHAPTER ONE   1.0INTRODUCTION   There must be development in small scale business if Nigeria is to improve. It has been noted that, small business may be an individual or partnership basis, which operates through out the countries of the world and it depends on the types of economic system being practiced in the countries concerned.   The system can be any of capitalism, socialism or mixed econ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,677 engagements | 

• 10. THE IMPACT OF GLOBAL MARKETING IN SERVICE INDUSTRY-COURIER

  » ABSTRACT   This research work titled “the impact of global marketing in service industry” is carried out to determine the impact of global marketing in service industry courier. In order to acquire more knowledge about the topic, the researchers reviewed relevant literature. The researcher formulated relevant hypothesis which were tested using chi square statistical method at 50% level of sig...Continue Reading »

  Item Type: Project Material |  50 pages |  4,319 engagements | 

• 11. THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

  » ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product and thereby enabling the organisation to achieve i...Continue Reading »

  Item Type: Project Material |  50 pages |  4,723 engagements | 

• 12. THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING

  » ABSTRACT   The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques. Questionnaire were served to the chosen from the p...Continue Reading »

  Item Type: Project Material |  65 pages |  4,357 engagements | 

• 13. THE RELEVANCE OF ADVERTISING TO SALES EXPANSION

  » ABSTRACT   This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned advertising programme may fail. The first chapter deals introduction of the study, the objectives of the study, the significance, the scope and limita...Continue Reading »

  Item Type: Project Material |  50 pages |  4,383 engagements | 

• 14. THE ROLE OF ADVERTISING IN RETAIL BUSINESS

  » ABSTRACT             The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business.               Moreso, my special concern and interest is to reveal the purpose of advertising by retail business ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,295 engagements | 

• 15. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

  » ABSTRACT   This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.       To examine certfically the level of awareness generated to find out the medium through which the awareness was created.       The population of study includes the relevant staff and management o...Continue Reading »

  Item Type: Project Material |  50 pages |  4,871 engagements | 

• 16. THE EVALUATION OF PROBLEMS OF SMALL AND MEDIUM SCALE INDUSTRIES

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Many advanced countries of the world that have attained or are attaining the peak of their industries development and of course economic growth began with the minimal industries set ups called cottage industries especially in manufacturing sector. The declining or near static annual rate of growth of the industrial sector in many developed, developi...Continue Reading »

  Item Type: Project Material |  50 pages |  3,975 engagements | 

• 17. THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN ...

  » CHAPTER ONE 1.1      INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing. Selling is defined as “the personal or impersonal process of assisting and or persuading a prospective customers to buy a commodity or a service or to act favorably upon an ideal that has commercial significance to the...Continue Reading »

  Item Type: Project Material |  50 pages |  4,583 engagements | 

• 18. ANALYSIS OF THE IMPACTS OF SOCIAL RESPONSIBILITIES OF BUSINESS, ESPECIALLY THE O...

  » ABSTRACT This research was the impact of corporate social responsibilities in host communities of Niger Delta area in Nigeria.  It is true that most corporate citizen or organizations especially multinational oil companies are not living up to expectation in solving the problems contributed in the region by their activities. Their oil exploration had causes pollution in the area, which has cause...Continue Reading »

  Item Type: Project Material |  50 pages |  3,986 engagements | 

• 19. THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY

  » ABSTRACT This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitability industry. The board objective was to explore reasons why the d...Continue Reading »

  Item Type: Project Material |  50 pages |  5,305 engagements | 

• 20. ADVERTISING AS A PROMOTIONAL FACTOR MOTIVATING CONSUMER ON PRODUCT

  » CHAPTER ONE   INTRODUCTION   BACKGROUND OF THE STUDY   Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38)       Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a...Continue Reading »

  Item Type: Project Material |  50 pages |  4,409 engagements | 

• 21. THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIO...

  » ABSTRACT             This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour  (A case Study of First Bank of Nigeria PLC., Okpara Avenue Enugu). examined some of the factors that helps change the attitude or behaviours of customers when they are faced with a new or an old existing product. The literature review was basically on theoretical...Continue Reading »

  Item Type: Project Material |  50 pages |  4,279 engagements | 

• 22. THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

  » ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization profit, with survey of some selected hotel business in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem I necessary in view of the fact that some people do believe that hotels could go ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,632 engagements | 

• 23. THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOR

  » ABSTRACT Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family which changed and renewed in course of time. It pr...Continue Reading »

  Item Type: Project Material |  50 pages |  7,672 engagements | 

• 24. THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT

  » ABSTRACT One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the provision of product for the satisfaction of the consumer or customer is the focus  of marketing thereby making product a fundamental tool of marketing. But Ebue (1990:1) stated that if you product, package it brilliantly, price it,...Continue Reading »

  Item Type: Project Material |  50 pages |  3,874 engagements | 

• 25. THE IMPACT OF PROMOTIONAL ACTIVITIES ON CUSTOMER PURCHASING BEHAVIOUR

  » ABSTRACT The purpose of this research study is to determine the impact of promotional activities on the purchasing behavior of consumers at Tesco Lotus. The research will be limited to Rama II Branch. After initial exploratory research at Tesco Lotus to ascertain current promotional activities employed, a survey questionnaire was created to determine consumer demographic data, consumption behavior...Continue Reading »

  Item Type: Project Material |  50 pages |  3,996 engagements |