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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS

  » ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their personal, non business use. The trend toward producer prolif...Continue Reading »

  Item Type: Project Material |  65 pages |  4,501 engagements | 

• 2. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN MTN NIGERIA

  » ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made and recommendation were forwarded.   CHAPTER ONE 1.0 ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,382 engagements | 

• 3. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ...

  » CHAPTER ONEINTRODUCTION1.1  BACKGROUND OF THE STUDYMarket segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix.Kotler (2008) opines that market is a place or a geographical area where buyers and se...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 4. THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE

  » ABSTRACT This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the  attention of the customer and the ignorance of sales promotion by the dealers. The objective of the study is to find out if custo...Continue Reading »

  Item Type: Project Material |  65 pages |  7,194 engagements | 

• 5. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICA...

  » ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service for a long period of tim...Continue Reading »

  Item Type: Project Material |  65 pages |  4,617 engagements | 

• 6. THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY

  » ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms. The research population composed of 500 people whi...Continue Reading »

  Item Type: Project Material |  65 pages |  5,494 engagements | 

• 7. THE MARKETING PROBLEMS AND PROSPECTS OF THE FIVE STAR HOTELS

  » CHAPTER ONE 1.1   INTRODUCTION         In the 17th century when farming was regarded as he main occupation in Nigeria, farmers go to the farm in the morning, in the evening they gather at the village square to eat drink, rest and plan how to tackle their farming activity of the following day. This necessitated the  building of small house outside their main house as a place of rest and...Continue Reading »

  Item Type: Project Material |  65 pages |  3,741 engagements | 

• 8. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD

  » CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere especially people who are activity in the marketi...Continue Reading »

  Item Type: Project Material |  65 pages |  3,802 engagements | 

• 9. SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME S...

  » ABSTRACT With the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior in the marketing of some selected consumers goods in use. The basic product marketing strategies use for consumers product has been carefully considered by this study, the researcher employed some res...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 10. ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

  » ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision ...Continue Reading »

  Item Type: Project Material |  65 pages |  7,140 engagements | 

• 11. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT

  » ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer to product and expect consumers will come and buy ...Continue Reading »

  Item Type: Project Material |  65 pages |  6,491 engagements | 

• 12. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR

  » ABSTRACT The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of opinion pooled from people of all work of life, since all of us are consumers in one way or the other. The work is divided into five sections/chapters. Chapter one comp...Continue Reading »

  Item Type: Project Material |  65 pages |  5,293 engagements | 

• 13. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING EFFECT OF PROMOTIONAL TOOLS IN ...

  » CHAPTER ONE Introduction 1.1   Background of the Study   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement and...Continue Reading »

  Item Type: Project Material |  65 pages |  3,978 engagements | 

• 14. EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER GOODS

  » CHAPTER ONE INTRODUCTION 1.1     Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean by p...Continue Reading »

  Item Type: Project Material |  65 pages |  10,817 engagements | 

• 15. EFFECT OF PERSONAL SELLING ON SALES GROWTH

  » CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive message by selling to a potential customer or group of customers, personal selling can also take place through personal correspondence telephone conversation or email. P...Continue Reading »

  Item Type: Project Material |  65 pages |  6,121 engagements | 

• 16. THE IMPACT OF ADVERTISING ON THE SALES VOLUME OF CHICKEN FOODS HOTEL INDUSTRIES ...

  » ABSTRACT This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries Limited (CFIL). The primary aim is to show the effect of advertising on the sales volume of the product whereby creating awareness for the existing product. The Primary and Secondary Data were collected from various sources; this sources include the personal interview, questi...Continue Reading »

  Item Type: Project Material |  65 pages |  3,844 engagements | 

• 17. THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANISATION

  » ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded to favourably by the consumers and company distribu...Continue Reading »

  Item Type: Project Material |  65 pages |  4,213 engagements | 

• 18. THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS

  » ABSTRACT This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of...Continue Reading »

  Item Type: Project Material |  65 pages |  4,590 engagements | 

• 19. IMPACT MARKETING STRATEGY PRODUCTIVITY

  »   ABSTRACT The challenges of measuring marketing strategy in relation to productivity  has been inadequately address by previous researches and marketing text in Nigeria. Hence this  study examines the effect of marketing strategy of  First Bank. Out of the total population of first bank, Kaduna main branch with a staff strength of 135 persons were selected as the sample size. The survey metho...Continue Reading »

  Item Type: Project Material |  65 pages |  3,819 engagements | 

• 20. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE

  » ABSTRACT Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers in making decisions or choice of demand or spend their income wisely. The researcher will have to analyze the impact of advertising on...Continue Reading »

  Item Type: Project Material |  65 pages |  12,751 engagements | 

• 21. THE EFFECTS OF PHYSICAL DISTRIBUTION ON SALES OF CONSUMABLE GOODS

  » CHAPTER ONE 1.0   INTRODUCTION       Manufacturing firms are increasingly becoming aware, that the production of goods is meaningless without its availability to the consumers at the right time. During the past few years, fast technological development, growing globalization of market and higher customer requirement have driven and transformed organisations from their traditional view of p...Continue Reading »

  Item Type: Project Material |  65 pages |  5,564 engagements | 

• 22. THE ROLE OF ADVERTISING ON THE PERFORMANCE OF SALES OF BEVERAGES IN NIGERIAN BOT...

  » ABSTRACT The study is to examine the role of advertising on the performance of sales of beverages with a particular reference to Nigerian Bottling Company, Kaduna. Most organizations are facing problem with selecting advertising as a medium to reach the consumer successfully. Selecting the right media to target the right customer is an essential step in advertising. Advertising plays a vital rol...Continue Reading »

  Item Type: Project Material |  65 pages |  4,208 engagements | 

• 23. MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY

  » CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY: The hotel industry is regarded as a service industry whose product cannot be separated from it, in space or time. it provides intangible services as stated by George (1986) much credit is given to the article to PATHMELL, which he gave a good description of the difference between goods and services and went further to distin...Continue Reading »

  Item Type: Project Material |  65 pages |  6,672 engagements | 

• 24. PROBLEMS OF ALLOCATION DISTRIBUTION AND MARKETING OF PETROLEUM PRODUCTS

  » CHAPTER ONE  1.1     BACKGROUND OF THE STUDY Oil exploration began inNigeriain 1908 although the documentation of occurrence of the minerals were reported some five (5) years earlier in 1903. The exploration efforts were punctuated by two world wars but eventually yielded results with discovery of oil in Oloibiri in 1956 by sheel Bp. Bayeri (1996:7) Production increased from a more five thous...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 25. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE

  » HAPTER ONE  1.1  GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of marketing written by various marketing fanatics and practitioners around the globe. As a result, student’s lectures, and marketing practitioners belie...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements |