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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PROD...

  » ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. (A case study of Onitsha metropolis).The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study.The research study also designed to find whether and how managers of various fashion firm perceive and use opinion leade...Continue Reading »

  Item Type: Project Material |  65 pages |  4,755 engagements | 

• 2. ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY

  » ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: Finding out the impact of public relations on consumer patronage of NTA Services  Finding out of public relations a successful tool in attracting and r...Continue Reading »

  Item Type: Project Material |  65 pages |  4,255 engagements | 

• 3. ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE

  » ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were.1. To find out the difficulties environment in the process of product management in first bank and 2. To determine, if the management of the bank product leads to increase product quality 3. To offer possible solution and suggestion for addressing such problem o...Continue Reading »

  Item Type: Project Material |  65 pages |  3,891 engagements | 

• 4. PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence. However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the product management in various banks. In the ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,895 engagements | 

• 5. DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS

  » ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society.However, every business is aimed at profit maximization and also the risk aspect most be put into consideration.Considering the number of new products in the market and the percentage that succeeds, one would discover that greater percentage fails in the market. The question then...Continue Reading »

  Item Type: Project Material |  65 pages |  4,365 engagements | 

• 6. ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE

  » CHAPTER ONE INTRODUCTIONBACKGROUND TO THE STUDYWe all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of view escapes the researcher. As Henry Tames put it “it must be part less to work in the dark, or purs...Continue Reading »

  Item Type: Project Material |  65 pages |  3,984 engagements | 

• 7. ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS

  » ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt. The researcher made on indepth study of the various marketing communication tools. The study also considered the vario...Continue Reading »

  Item Type: Project Material |  65 pages |  4,579 engagements | 

• 8. ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIA PRODUCTS

  » ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.The problems involved in this study was that the shoe industry does not seem to yield much needed effort with respect to huge sacrifices of the manufacturers as well as the government.This is true in the sense that most of the viable shoe industries are almost at the verge of liquidation.The f...Continue Reading »

  Item Type: Project Material |  65 pages |  4,680 engagements | 

• 9. PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY

  » ABSTRACT The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu).Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. The population of the study comprised the customers, management and relevant staff of Nigerian Breweries Plc in Enugu m...Continue Reading »

  Item Type: Project Material |  65 pages |  3,885 engagements | 

• 10. PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

  » ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey [question naira schedules] and that serves as a primary source of data to complement the secondary...Continue Reading »

  Item Type: Project Material |  65 pages |  4,236 engagements | 

• 11. PLACE OF MARKETING IN THE SERVICE INDUSTRIES

  » ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive. This project looked to the place of marketing in the service industr...Continue Reading »

  Item Type: Project Material |  65 pages |  4,024 engagements | 

• 12. NEED FOR STAFF TRAINING AND DEVELOPMENT

  » ABSTRACT Human resources in very important in any economy and as such, manager of these resources need to be well equipped and informed, so as to be able to organize, co ordinate and effectively managed these resources.Objective of the staff training and development is generally to improve and modify employee skill and educate them on proper procedure for carrying out tasks in accordance with orga...Continue Reading »

  Item Type: Project Material |  65 pages |  3,940 engagements | 

• 13. MARKETING PROBLEMS OF HOTEL AND CATERING ESTABLISHMENT

  » ABSTRACT This project work was on the marketing problems of hotel and catering establishment in Enugu state. A case study of Cordial Hotel.The main objectives of the study were to find out the problems inherent in Hotel and catering services.To evaluate the extent poor marketing affect their performanceBased on this 4 hypothesis were formulated and tested.Detail literature review was carried out o...Continue Reading »

  Item Type: Project Material |  65 pages |  4,326 engagements | 

• 14. EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS

  » ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban.The coca cola soft drinks that are available in retail outlets in Enugu urban, was used on this study.Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to supplement the information got through other sources....Continue Reading »

  Item Type: Project Material |  65 pages |  5,796 engagements | 

• 15. EFFECT OF GLOBALIZATION ON INDUSTRY IN NIGERIA

  » ABSTRACT This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration.Concept and process of globalization and information technology and global interdependence and dynamic globalization. The related literature was reviewed only in major area such as important and growth of servi...Continue Reading »

  Item Type: Project Material |  65 pages |  5,181 engagements | 

• 16. EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS

  » ABSTRACT The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. To determine the brand of malt that is more available than the other and the consume...Continue Reading »

  Item Type: Project Material |  65 pages |  4,502 engagements | 

• 17. ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA

  » ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated.Apart from secondary data obtained from literature review,...Continue Reading »

  Item Type: Project Material |  65 pages |  6,680 engagements | 

• 18. EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT

  » ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and var...Continue Reading »

  Item Type: Project Material |  65 pages |  4,140 engagements | 

• 19. EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC

  » ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu.To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compassed the event staff/management and the \customers of the company.In the organizin...Continue Reading »

  Item Type: Project Material |  65 pages |  3,990 engagements | 

• 20. EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

  » ABSTRACT The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State.This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various census of low sales force productivity in Nigeria. It also...Continue Reading »

  Item Type: Project Material |  65 pages |  4,074 engagements | 

• 21. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS

  » ABSTRACT This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer in other to determine the effectiveness of persona...Continue Reading »

  Item Type: Project Material |  65 pages |  4,079 engagements | 

• 22. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCT

  » ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu).The researcher set out with the following objectives:• To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. • To determine the impact of personal sellin...Continue Reading »

  Item Type: Project Material |  65 pages |  4,725 engagements | 

• 23. EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE

  » ABSTRACT This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study effectively, a total sample of seven firms were judgem...Continue Reading »

  Item Type: Project Material |  65 pages |  3,923 engagements | 

• 24. EFFECTIVENESS OF CONSUMER SERVICE DELIVER IN THE FAST FOOD INDUSTRY

  » ABSTRACT This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis.In order to carry out the work, some of these objectives were stated: To determine the relationship between service quality delivery and consumer satisfaction. To determine the responsiveness of the service delivered by Mr. Biggs to consumer patro...Continue Reading »

  Item Type: Project Material |  65 pages |  3,953 engagements | 

• 25. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF TOBACCO PRODUCTS

  » ABSTRACT The study is to identify the effectiveness of personal selling on the Marketing of Tobacco Products in Enugu Metropolis a case study of British American Tobacco.The main aim of this research work is to find out the problems particularly in the marketing of tobacco products using personal selling.Hypothesis were formulated and tested in the course of the research work. Questionnaires were ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,214 engagements |