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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY

  » ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative.Workers almost in every sector of the economy are being kind of everyday. Civil servi...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 2. IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY

  » ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7 up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor economic situation in the country. Therefore, inno...Continue Reading »

  Item Type: Project Material |  65 pages |  3,914 engagements | 

• 3. PACKAGING AS A PROMO TOOLS IN THE MARKETING OF BEAUTY CASE PRODUCTS

  » ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following.a. To identify packaging as a promotional in order to increase sales and profitability of the product.b. To determine whether a good packaging can help improve a brand i...Continue Reading »

  Item Type: Project Material |  65 pages |  4,665 engagements | 

• 4. MARKETING OF HOTEL SERVICES

  » ABSTRACT Marketing of hotel services is the project work, A case study of mac – davos hotel, marketing of hotel services is an important aspect of marketing, its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good services are appropriately at the right place and at the time in right quality and right condition, the researcher AGBOIBO COSM...Continue Reading »

  Item Type: Project Material |  65 pages |  7,541 engagements | 

• 5. MARKETING OF LAUNDERING AND DRY CLEANING SERVICES

  » ABSTRACT This research project is a very crucial study for Rex Brothers and dry cleaning services. The study was moderated by the necessity to know the role of Marketing in the Laundry and dry cleaning services. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral interview. The respondents c...Continue Reading »

  Item Type: Project Material |  65 pages |  6,586 engagements | 

• 6. LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE

  » ABSTRACT Backs are established to make profit. Are these profit made at me expense of the customers? Or is it as a result of the service provided by these banks.This study attempts to highlight those key factors that different banks management will consider in their choice of branch locations and customers preferences for their choice of banks to serve them this will enable banks to focus on the c...Continue Reading »

  Item Type: Project Material |  65 pages |  4,221 engagements | 

• 7. MARKETING COURIER SERVICE

  » ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study.Couriers are established to make profits. Are these profit made at the expenses of the customers? Or is it as a result of the services provided by the courier. ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,624 engagements | 

• 8. BOKO HARAM CRISIS AND THE SOCIO-POLITICAL DEVELOPMENT OF NIGERIA

  » ABSTRACT This research work attempt to examine the Boko Haram crisis in Nigeria and how it undermines socio political development, with Niger State being our case study. The work has five chapters, each chapter structured in analyzing the Boko Haram crisis in Nigeria and how it affects the socio political development of Nigeria. To do this, the researcher developed twelve (12) questions, these que...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 9. IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE

  » ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market...Continue Reading »

  Item Type: Project Material |  65 pages |  4,935 engagements | 

• 10. EFFECTS OF TELEVISION ADVERTISING ON CONSUMER BEHAVIOUR

  » ABSTRACT This research work is aimed at isolating the effects of television advertising on consumer behaviour in Owerri Imo State, using Omo detergent as case study, Consumer behaviour is one of the most exciting areas of marketing. Marketing and advertising personnel put into consideration so many variables when pencilling down the strategies to be used in advertisement of different products.In c...Continue Reading »

  Item Type: Project Material |  65 pages |  5,294 engagements | 

• 11. RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING ...

  » ABSTRACT This research work examine the relevance of marketing research in enhancing the service level of manufacturing firms and to achieve the purpose of the study, past contributions and opinions of experts were reviewed. The research design adopted in carrying out this research work is Quasi Experimental design and the primary data was collected with the aid of questionnaire from (13) responde...Continue Reading »

  Item Type: Project Material |  65 pages |  4,095 engagements | 

• 12. EFFECT OF SALES PROMOTION ON THE SALES OF MOBILE PHONE LINES

  » ABSTRACT The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the incentive used fro sales promotion. This research is intended to generally know the effect of sales ...Continue Reading »

  Item Type: Project Material |  65 pages |  5,828 engagements | 

• 13. IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY

  » ABSTRACT This study is a research of the impact of sales promotion on consumer brand loyalty a study of consumer of star lager beer and Guinnes extra smooth in Aba, metropolis Abia states. This research is menth to understand how effective consumers can patronize a product by enhancing sales volume of a company when sales promotions on. Using star lager beer and Guinness extra smooth in Abia metro...Continue Reading »

  Item Type: Project Material |  65 pages |  7,352 engagements | 

• 14. IMPACT OF RAPID INCREASING SALES PROMOTION ACTIVITIES ON THE SALE OF CONSUMER GO...

  » ABSTRACT This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria.In the study, an attempt was made to review related literature which explains factors that used to sales promotions incr...Continue Reading »

  Item Type: Project Material |  65 pages |  4,370 engagements | 

• 15. ANALYSIS OF MARKETING DISTRIBUTION STRATEGY OF SOME NIGERIAN COMPANIES

  » ABSTRACT The analysis of marketing distribution staregies of some Nigerian companies with case study of nestle Nigeria plc is the subject matter of this study.Some related literature were revived like, distribution staregies, service need of the target market, how to determine the target market, how to determine the appropriate channel distribution objectives determine alternative strategies and d...Continue Reading »

  Item Type: Project Material |  65 pages |  6,283 engagements | 

• 16. APPRAISAL OF THE EFFECT OF ADVERTISING ON CUSTOMERS PATRONAGE IN THE FAST FOOD I...

  » ABSTRACT This research study is generally intended to apprise the effect of advertising on customers patronage in the fast food industry.Based on the above purpose, some literatures relating to this research were reviewed. However, more concise and comprehensive information were gathered through primary and secondary data, which help to elaborate more on this project topic.The population of the st...Continue Reading »

  Item Type: Project Material |  65 pages |  5,133 engagements | 

• 17. ROLE OF MARKETING RESEARCH IN ENHANCING CUSTOMER SERVICE LEVEL IN THE POWER INDU...

  » ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations.The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will assist their organisation to reveal how customers can be...Continue Reading »

  Item Type: Project Material |  65 pages |  4,990 engagements | 

• 18. THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURERS ...

  » ABSTRACT The write is motivated into researching in the topic “ The Assessment of the influence of co operate image on marketing a manufacturers brand name” products is carried out in Onitsha Anambra State with particular attentions to Denco Foam ltd in the process of conducting the research. The main aim of this research work is to find out the roles and benefits derived in engaging into co o...Continue Reading »

  Item Type: Project Material |  65 pages |  4,250 engagements | 

• 19. THE ROLE OF THE NIGERIAN STOCK EXCHANGE IN THE GROWTH OF THE NATION

  »   CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The Nigerian capital market by logical extension has an international and colonial reference just like our political and entire economic life. Following the realization by the colonial masters that inadequate finance or capital was a major independent particularly to the industrial growth and economic development, they started by se...Continue Reading »

  Item Type: Project Material |  65 pages |  4,119 engagements | 

• 20. THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURXIN PAINT

  » ABSTRACT   This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important communication tool is been used in some of the organization such as charitable organization, a political ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,598 engagements | 

• 21. THE ROLE OF MARKETING IN THE DEVELOPMENT OF TOURISM INDUSTRY IN NIGERIA

  » ABSTRACT This topic “The role of marketing in the development of tourism in Nigeria using Nike lake Resort Enugu as a case study” was carried out to show how Nike lake resort provides satisfaction to customers through sales promotion as the role of marketing in the development of tourism. The research is an attempt to give a summary of this work, draw a vivid picture of what the research work ...Continue Reading »

  Item Type: Project Material |  65 pages |  6,643 engagements | 

• 22. THE IMPACT OF PRICING IN MARKETING OF COKE

  » ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital invested by the organization, to dev...Continue Reading »

  Item Type: Project Material |  65 pages |  4,349 engagements | 

• 23. THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUD...

  » ABSTRACT    The study was carried out to find out the roles of sales promotion in the purchase intent of Goko Cleanser among students of Federal polytechnic, oko . The case study of Dr. iguedo Goko Cleanser Company Akwa Ibom, Uyo. Marketing is the ,management process aimed at identifying, anticipating, analyzing and satisfying human needs and wants through exchange as  efficiently and effecti...Continue Reading »

  Item Type: Project Material |  65 pages |  4,213 engagements | 

• 24. THE IMPACT OF MARKETING COMMUNICATION ON SALE OF CONSUMER GOODS

  » ABSTRACT This research work is establish theoretical and empirical basis that show that impact of marketing communication on the sale of consumer goods and the endurance to effective communication. In the marketing with particular reference to Nigerian the significance, the scope and the limitation of the study. The theoretical review supports applying analysis techniques based on structural equat...Continue Reading »

  Item Type: Project Material |  65 pages |  5,890 engagements | 

• 25. THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY’S SALE VOLUME

  »   ABSTRACT   The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited  as a case study. Advertising is any personal paid form of non personal information which is directed to the consumers or target audiences through various media in order to present and promote a product, services a...Continue Reading »

  Item Type: Project Material |  65 pages |  4,402 engagements |